About: Mukul Kaushik

Hello Internet! During my journey at Trackier, I have compiled various diverse experiences. As the year 2024 is here and with less than 30 days left to board my first flight for the overseas trade show, I can’t help but […]

What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]

1. Benefits of E-Commerce App Marketing Online shoppers of all types can benefit from incorporating a mobile app into their company procedures. An e-commerce app is an independent sales channel that adjusts to each client and has several advantages: Convenience […]

Ad Networks offer affiliate programs that allow Affiliates to generate income. These affiliates are given an Affiliate ID that stores a cookie in a user’s browser for a specified period of time. If the user makes a sale/conversion before the […]

  Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing. These two major tracking methods are most commonly used among marketers, and because of its features, sometimes, it’s hard to determine which […]

 Finally, your app is done and it’s time to launch it into the universe of Google Play and App Store! For every development team, this is truly the most exciting moment that combines hundreds of hours of hard work, but […]

 Before the rise of the internet, the term influencer marketing was limited to celebrities like movie/music stars. However, there are so many opportunities and room for innovations that also came with the internet. One of such avenues for growth is […]

Affiliate marketing is an excellent way to make money even while you’re asleep. Not many people know of this simple way to earn a superb side income. At the onset, let me tell you that affiliate marketing is simple but […]

Background on the Google Chrome announcement:In May 2019, Chrome announced the next updates to its browser’s privacy and identity features. They announced changes to impose a stricter requirement on cookies, in particular, indicators for better classification of cross-site behaviour and […]

  This year is almost at the end. So, everyone is making plans for next year. For marketers, each year comes with new strategies on how to get the most of their marketing plans. They are anxiously waiting for the […]

 Affiliate World is globally represented by the digital, performance, and e-commerce marketing industry. Since 2015, the conferences have grown exponentially and have become recognised worldwide. On the 4th of December, the Affiliate World record was shattered by 3,648 global affiliate and e-commerce marketers and 182 exhibitors, […]

It’s no secret that mobile devices have taken over dominance in the domain of web searches. The majority of people use mobile devices such as smartphones or tablets to get things done online. To be exact, Statista reports that in 2018. 52.2% of […]

We’ve prepared a calendar for top events we would surely recommend you to visit in 2020.We have almost wrapped up all the conferences and events of 2019. And now its time to have a look at the best affiliate marketing […]

To put it simply, affiliate marketing is a partnership developed between a brand, looking to increase sales and promote their products, and an affiliated person. Affiliates can be anyone from influencers, to bloggers or other businesses. In return for their […]

 Campaign creatives in Trackier platform allow you to host and upload all creative related to a campaign at one place as these creatives are used by publishers to drive conversions to campaigns. Trackier provides infrastructure to host and serve these […]

It’s safe to say that content marketing is the best affiliate marketing method. You can reach numerous people every single day by simply blogging, building infographics, offering engaging videos, and take control of the conversation.  Building a subscriber list is indeed […]

Online advertising is a multi-billion dollar market. Global digital advertising spending is forecast to reach $ 225 billion, or 44% of total advertising spend. The size of this market is encouraging criminals and hackers to create technologies and techniques to […]

About:  India Affiliate Summit is one of the premier events for affiliate marketers that annually brings the industry representatives to meet and discuss challenges and opportunities of the affiliate business. It is the meeting point to discuss innovations, future implications […]

 Over the last few years, the number of smartphone users has increased rapidly from 2.5 billion users in 2016 to expected 3.8B users in 2021. The crazy rise of mobile users definitely opens chances in the field of affiliate marketing! Not only the UI […]

 Affiliate marketing is a means of marketing that can help you make your new business grow without having to spend hours and hours on advertising. If you are just starting out with your new online business, becoming more familiar with […]

ProfiliAd Media is a 360-degree digital marketing & advertising company, with a presence in Gurgaon India. The company offers various options to marketers to manage their marketing requirement for Performance – User Acquisition, Branding & User Engagement specialists focusing exclusively […]

About Adcounty AdCounty Media is a user acquisition network and premium mobile agency based out of India. Adcounty works with multiple brands and websites across various verticals on a performance basis to help them acquire a premium user base and […]

About SVG SVG Media, a Dentsu Aegis Network company is the Largest Digital Marketing Platform with over 150 Million Unique Visitors. SVG Media started its India operations in 2006 and is the launchpad for successful digital advertising technology media businesses […]

ope’s biggest and most anticipated Affiliate, Digital & Mobile events are just around the corner. We are pleased to inform you that our team will also be on fire next month. Team Trackier will be at 1) DMEXCO 2) The […]

Trackier’s journey to improve the product and making its usability flexible to a large pool of use cases is the challenge and vision our team thrives by. In this quest, we took up the challenge to solve the tracking challenges […]

 We are all extremely proud of what we have achieved at Trackier until 2019, and our latest honour gives us even more reason to celebrate. Trackier has won the prestigious 2019 Expert’s Choice Award, 2019 Great User Experience Award, 2019 Supreme Software […]

While traditional marketing practices such as advertising on TV, print, radio, and promotional banners on websites and social media are still very much in play, performance marketing is fast becoming a common online business marketing strategy for many businesses, including brick-and-mortar establishments, […]

The Israel Mobile Summit 2019 was be held on June.12, 2019 with satellite events before and after. The Summit is one of the most influential mobile apps/games/Ad-tech events in EMEA and the biggest and most international mobile event of Israel, attended […]

  The challenge For a network that yields high numbers and functions on a high-value scale, it’s imperative to choose a platform that can handle the volume. Oximobimedia has been facing the volume challenge with a lot of platforms that […]

Internet and Mobile Association of India (IAMAI) organised its second edition of Gaming Summit and Expo in India called “GATO 2.0 – Gaming for Tomorrow” on 24th April 2019 in Leela Ambience, Gurugram. The main focus of the event was […]

Moscow Affiliate Conference is a global event to gather top affiliates and leading international affiliate networks from all over the world with more than 3,000 attendees, 250 companies and 30 speakers. Moscow Affiliate Conference was one of the most awaited events […]

The event was held on 14th March – 15th March 2019 at the Leela Ambience Gurgaon Hotel in Gurgaon where team Trackier marked its presence. The ad: tech events have come to be respected as an exceptional marketplace where marketing, media and […]

Team Trackier visited TES Conference which was held on March 1st til March 4th in Cascais, Portugal. The event was about networking, affiliate marketing and digital products. The conference hosted a number of the largest affiliates, media buyers, advertisers and publishers. There were a lot of […]

The evening would not have been the same without your presence at the Pre AdTech Bash on 13th March 2019. You were a great group and your enthusiasm and positive spirit helped make our time together both productive and fun. […]

Mobile World Congress (MWC) is the biggest mobile event of the year. We saw the launch of the year’s top smartphones, smartwatches and tablets, as well as saw the emergence of the hottest new trends in mobile, such as 5G. […]

  About Logan media Logan Media is a major Latin American mobile marketing company who was on the brim of aggressively scaling. In the pursuit of the same, they were looking for an appropriate platform that can boost and automate […]

CloudStuff is thrilled to unveil ‘Trackier‘ as a new brand identity of vNative. The process of finding a new name and building a new identity is long, complicated and uncertain, In this post, I’ll explain why we decided it was time […]

In this article, we will cover the best ways to optimise CPI Offers from tracking fraud attribution to optimising through the smart link. 1. Track and Analyse Channels While working with multiple ad networks, campaign managers analyze which traffic sources […]

Last month, on 28 November, Ad: Tech Mumbai held their first show at JW Marriot. The event attracted representatives from brands, affiliates, networks and publishers. This was something new we explored at Ad Tech. Ultimately, Ad: Tech Mumbai was the […]

Conversion tracking starts when you start creating a conversion action in your Trackier Account. A conversion action is a specific customer activity that is valuable to your business. There are three ways to set up conversion tracking. Web beacons (or tracking […]

New Advertiser to publisher link sometimes you have lots of offers and it’s hard for your publisher to pick up the campaigns, sometimes they pick up the wrong campaign due to lots of the campaigns. Sometimes there might be the […]

We are glad that we introduced Postback Logs and Pixel logs in our Last Newsletter and this results in the raised number of issues related to the Postback Logs and Pixel Logs. We are happy that this feature seems to be problem-solving […]

Trackier is a comprehensive performance tracking platform that comes with exclusively built in-house features like the advanced fraud detection system. The platform process more than 70 billion events a month. The platform boasts of its functional flexibility and robustness. Over the duration […]

App marketing has been consistently synonymous with application installs. The number of downloads achieved to demonstrate the success of the application. However, according to a general trend the majority users tend to uninstall the application after getting it from the […]

Advertiser TableWe work to provide you with a better Platform which can match the pace of your efforts in Performance Marketing. Now we came up with a New Pool of features for you in the reporting section. Check out what […]

If you are wondering what CPC advertising is, it is the acronym for Cost Per Click but is better known as Pay Per Click or PPC. What this does is to help Landing Page have traffic because for a Landing Page, the traffic […]

    If you don’t know what a CPI network is, then let me help you. CPI is the acronym for Cost Per Install. What this does is to help you and your company with better ROI. You see, both the online world […]

GIF- Go OmnIf you don’t know what B2B is, it is another way of saying Business-To-Business wherein companies would sell their products to another company and allow them to resell to the end customers. In today’s time, digital marketing plays […]

    Cryptocurrencies, in a simpler way of explaining it, is a digital currency where it can help verify the transfer of your fund, and it is an inscription technique. Affiliate marketing is the method of earning money by promoting […]

At Trackier, we have always honoured our users’ right to data privacy and protection. We have never relied on advertising as a revenue stream. We have never served ads to our users, and never will. We do not serve ads […]

CPM stands for cost per thousand Impressions (the M is the Roman numeral abbreviation for 1,000). CPM is one of the most common ways of buying digital media. You essentially pay for every time your ad loads on a page […]

Setup White-label publisher Network for the affiliate network as a better way to start your own ad network with your publishers and advertisers with Trackier you can set up your network in no time but first, you need to get […]

Using a custom tracking domain over a default tracking domain is important if you do any kind of email marketing, blogging, Facebook ads, article marketing and more. In fact, for many reasons that I will mention below, it could be […]

Creating campaigns is the fundamental requirement for running the network. How to Create Cost-Per-Click (CPC) Campaigns has been one of the recent question discussed among pioneers of the advertising town. With our auto-fetch system, we help users to automate the […]

The Trackier REST API allows developers to access and integrate the functionality of Trackier with other applications. Some example API methods include retrieving campaigns, publishers, advertisers, capturing conversions, and retrieving payouts and revenue. Trackier is Performance Tracking Software. Requirements In […]

What is Native Recommendation Engine? Most businesses are putting their digital marketing budgets into data analysis, social media, and, above all, content. The problem with the content, though, is the same as with advertising. If no one sees your content, […]

CPS – Cost Per Sale, is an online advertising model based on each time a sale is made. Running a CPS campaign, you pay only after a sale (involving an actual credit card transaction) has been completed. This is in […]

What is Server-to-Server / Postback Tracking? This tracking link is also known as cookie-less tracking or S2S conversion tracking or post back URL conversion. With this tracking URL, you can track conversions without the necessity to modify the thank you or confirmation […]

When it comes to Digital Marketing, Backlinks holds an important place in defining the authority of a website. And trust me it matters a lot from SEO(Search Engine Optimization) perspective.  By building a relationship with bigger influencers, you open the door to […]

Google AdWords is one of the main PPC (pay-per-click) advertising platforms online, and setting up your affiliate tracking links from Trackier to work with Google AdWords only takes a few steps. Set Up Custom Tracking Domain Before affiliates start running […]

If you’re using Google Tag Manager to manage tags for your website and if you want to install the Trackier pixel tracking code. Follow these steps: Create a Trackier pixel. Our Pixel will look like this <img src=’https://track.trackier.com/pixel?adid=SomeValue‘> Trackier provides […]

The four major tracking components of Trackier include: Product Feed, Commerce Pixel / Postback with Order Details, Campaign Setup with Customized Payout Rules (Offer/Campaign), Publisher FeedsTrackier provides real-time analytics in a single convenient dashboard from managing, reporting and optimizing your […]

Steps to Follow to Track PPCMate Campaigns ROI: Step I:     Create a Publisher Account for PPCMate. Goto: Publisher >> Add>>Fill the form and SUBMIT. To know more in detail click here. Step II:   Create a New Campaign of […]

Integrating a network’s offers with another using the different software is quite a tough task. But since Trackier have great customer success managers the network integrations becomes easy.  Different software has different tokens to pass. In this article, we will […]

Integrating a network’s offers with another using the different software is quite a tough task. But since Trackier has great customer success managers the network integrations becomes easy.  Different software has different tokens to pass. In this article, we will […]

In this post, we will setup a system to Optimize and redirect traffic based on their Locations – Country Based, City Based etc Device – Android, iOS, iPad Operating System – Linux, Windows, Mac Segment – Any Category you want or can define First, we need to decide […]

Integrating a network’s offers with another using the different software is quite a tough task. But since Trackier have great customer success managers the network integrations becomes easy.  Different software has different tokens to pass. In this article, we will […]

Google Analytics is NOT ROI measuring  software. Just having Google Analytics won’t work for tracking the performance of your campaigns.  Sure, it’ll reconcile sales, but it won’t be able to reconcile conversions with different publishers. It’s an analytics software, not […]

Integrating a network’s offers with another using the different software is quite a tough task. But since Trackier has great customer success managers it has become easy to integrate network.  Different software has different tokens to pass. In this article, […]

Smartlink is a powerful upgrade to your regular, everyday link. SmartLink is a link containing various offers in it.  “SmartLink” is a URL through which you can redirect traffic to the correct offer based on targeting on Geo, device, etc. […]

  CREATE CONTENT UNIQUE FROM THE COMPETITION  A well-built content is an amalgamation of an ample amount of relevant information and gripping graphics which doesn’t consume much time of the user. Creating great content is one of the best ways […]

OFFER AN ATTRACTIVE COMMISSION  When we promote an affiliate business, we have a very clear intention: to make money online. Thus, commissions paid by affiliate businesses are one of the most important factors in analyzing the business. If your affiliate considers […]

Two days back one of my clients asked me about the mindset of an affiliate while assessing an Affiliate Network. As an Affiliate network conserving the affiliates is one of the big factors in scaling your business. In this article, I tried […]

Digital marketing, including affiliate marketing, is always changing; it’s not what it was five years ago. But how can you remain competitive in such hostile conditions?Be knowledgeable. Even if we get a tonne of information daily from social media and […]

If you are amongst these people( affiliates, advertisers, or an ad agency) who are ready to track their activities on the app via technology like Appattibution.io or a person who is just keen to know about Android Attribution SDK for […]

Performance marketing or affiliate marketing softwares have become a major game changer in the industry in the past few years. As the time elapses, the advertisers, ad network agencies, and publisherscame across the same problem – when to start an […]

Trackier has emerged as a leading player by offering a wide range of attractive features in its niche to serve hundreds of ad networks till now through its high-end software. What makes the Trackier Performance Marketing software unique are our […]

Earning money through affiliate marketing is not that much difficult! You can earn money by signing up as a publisher in any ad networks and get paid through any payment options varying from Paypal, Cheques, or Electronic Funds Transfer (EFT). […]

Cost per acquisition (CPA) is also short of cost per action both of these is interchangeably used. The main purpose of CPA is to measure the advertiser’s per conversion cost from beginning to end. And so for the time being […]

Leads are extremely important in any online business that has an affiliate program. They want to track that is reliably accurate, real-time, and automatic for the marketing affiliate software to get access to the affiliate campaigns and ads that they […]

The passing of values between your own internal system, the Trackier and Attribution Analytics platforms, and your publishing partners’ internal systems require discerning your “parameter variables” from your “macros” and how to use these two pieces of information appropriately. Both […]

Just started at affiliate marketing and wondering which affiliate tracking method to go for? Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing.  These two major tracking methods are most commonly used […]

Unfortunately, fraud is everywhere and what’s more alarming is that it can destroy your business slowly without you even knowing it. It’s one of the endless issues that you should never ignore. Several tools can help you combat fraud, but […]