Finally, your app is done and it’s time to launch it into the universe of Google Play and App Store! For every development team, this is truly the most exciting moment that combines hundreds of hours of hard work, but what follows the launch can actually be quite nerve-wracking. The worst thing that can happen is that your amazing app turns out to be a flop because of poor customer engagement, caused by failed marketing efforts. In order to avoid this and make sure your mobile app gets the raving reviews it deserves, follows some of these mobile app marketing hacks:
To build hype around your mobile app, it’s crucial to begin promoting it way before it’s even launched. Digital natives and millennials (which are probably your primary target audience) love finding out about things in advance, being in the loop and being among the first ones to try something out.
2. Targeted Audience Split Testing:
During your development process, you probably had a target audience in mind, and that’s great. However, it often turns out that a whole another audience reacts to your mobile app – which is, again, not an issue, but something you should definitely adapt to. In most cases, killer mobile app campaigns owe their success to pinpointing the exact target audience. That’s why it’s your first and most important task to identify your target audience: not through intuition or stereotypes, but by backing up your claims with evidence from split tests.
3. Flashy (but not too flashy) CTA:
Another factor that’s very testing-friendly and can make or break your campaign is the call-to-action button. Pay attention to these factors:
Colour – certain colours are CTA darlings, like red, which symbolizes attractiveness and urgency
Size – find the most sophisticated size for your CTA; perfectly in-between tiny and huge
Font – find a font that’s consistent with your brand style guide and that the users will find appealing
Position – is your CTA located at the best possible place in your ad? Make sure the button is aligned with the UX and always visible and convenient to click on
4. Offer incentives and rewards
It’s a tale as old as time: How to get someone to do something you want them to do? Offer them something in return. Even if your audience likes what they see in the ad, a lot of them might drop out of conversion due to simple reasons like:
they’re too busy to click and sign up now
they just scrolled over it
they meant to return to it, but forgot
they just weren’t that interested
To avoid these scenarios, you need to offer them something that they will receive only if they download the app right then and there.
5. Post-High-Quality Content:
Content marketing is one of the channels that have the highest ROI of all, which is why it definitely shouldn’t be ignored or neglected as you’re marketing your app. The best way to make sure that your content is top-notch and that it presents your app in the best possible light is to work with world-class experts. Visit online essay writing service review sites to find out where you can get the best writers for your app marketing campaigns. You can find great sites that write papers for you that will provide you with awesome mobile app marketing content at a good price.
6. Consider Affiliate Marketing Programs:
Mobile apps and affiliate marketing are a perfect match. It’s one of the industries and niches where affiliate marketing truly shows its power and has the highest conversion rates. If you don’t know where to start, just do a quick Google search and check out some of the biggest affiliate marketing platforms. It’s best if you go with those that are specialized in mobile apps. Of course, before you start working with any of them, make sure you thoroughly go through all their terms and conditions, so you know exactly what to expect. After that consider getting the best Affiliate Tracking Software.
7. Employ Dynamic Ads:
Video is the king of engagement, especially on Instagram. No matter what the niche of your mobile app is, it can always be presented in a super-cool way using a video or an animated GIF. Customers are much more likely to engage with your ad if it’s connected to a multimedia content post.
Image source: App Store Optimization If you’re short on ideas on how to present your mobile app in dynamic form, just check out what the competition is doing. Just a quick glance at Instagram will show you that a massive majority of mobile game app marketers are using video ads.
If you’re a marketer, you probably know that promotions of mobile apps are one of the most fun types of marketing campaigns. Why? Because there are so many opportunities to be creative, play around and tweak stuff to increase customer engagement. Of course, it all starts with having a great app to market. If you have this, you just have to test and tweak a couple of things before you nail the perfect ad – after that, it’s just scaling.
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