Before the rise of the internet, the term influencer marketing was limited to celebrities like movie/music stars. However, there are so many opportunities and room for innovations that also came with the internet. One of such avenues for growth is the increase of influencers marketers.
What is Influencer Marketing?
This is when a famous/popular individual uses their online(social media) platform for advertising and marketing a brand’s product. The reason why influencer marketing is becoming more and more popular is that they can drive new, organic, and real customers to your brand and increase revenue with new sales.
Almost all influencer marketers now understand that brands need them more, especially since they have a high command of social authority, thanks to their massive following on social media platforms.
#1 Choose The Right Platform
Every product has a more favourable niche audience; therefore, choosing the right social media platform to market your product is very vital to the success of that product. For example, if you have a product that is meant for teen girls, trying to connect with an influencer on Facebook is a washer of time. Teens primarily use snap chat and Instagram; therefore, connecting with an influencer on any of there are two platforms that will best suit the purpose of marketing your products. If you are trying to reach a vast audience with no specific demographic, using an influencer on Facebook might be your best bet because these platforms have the most users.
If your business is trying to reach an international audience e.g., China, Russia using Facebook, Instagram will prove to be a waste of time. People in these countries primarily use different social media platforms from the ones present in English speaking countries. Therefore before partnering with an influencer on any platform, you have to know your target audience and choose an influencer who can persuade people in such an audience to purchase your products.
#2 Use Expert Influencers
After deciding what sort of platform to use to promote your products, it’s time to understand the influencer marketing technique to use that suits your brand and product the most. There are several ways to go about this; however, choosing an expert influencer or key opinion leaders (KOLs) in your niche is highly recommended. Expert influencers or KOLs are a select set of people with expert knowledge on a specialized subject in a niche or within a specific field.
Excellent examples of expert influencers or KOLs is someone who is a beauty guru and specializes in makeup products and tutorials, like Jackie Aina. Or an expert leader in frugal money management, like Mr. Money Mustache. Or a top-notch online translation agency like The Word Point, who has tears and years of experience in their industries. These people are known and respected in their respective niches, which makes their opinion of your product valid to their community.
This is why when business owners are trying to attract new audiences and break into a new demographic. It is highly recommended to partner with expert influencers or KOLs in a very specialized field.
#3 Boost Your SEO Ranking
Boosting your SEO ranking is one of the best ways to market your products because it generates traffic to your website which can be converted to consumers. Influencer marketing that is correctly and properly has the ability to boost your SEO ranking. One of the ways inflicted marketing boosts your SEO is by encouraging engagement on your website.
Also, the backlinks and mentions the social media influencer gives of your product encourage its followers to go to your website, which has an impact on your traffic and product sales. Therefore targeting the right influencer who has a lot of engagement is vital. Because this will translate to these followers going to your website thereby increasing your SEO ranking which will further expose your business and products to more potential customers.
#4 Build Brand Trust
Building brand trust is one of the ways to boost product sales and influencer marketing is a great way to build brand trust. Establishing the credibility of your brand is very important in business and sales turnover because people are more likely to buy what they trust.
Building brand trust is essential because it affords your company a lot of benefits such as popularity among customers, the ability to quickly introduce new products, and the loyalty/trust of customers. These benefits help you sell products with the added benefit of giving you a competitive edge among your competitors.
ECommerce companies like Nars, Fashion nova, and so on have used influencers to make their brands household names, which has dramatically boosted product sales.
#5 Social Media Contests and Giveaways
This is an excellent way to increase awareness of your products – old or new ones. On social media platforms, you can easily collaborate with influencers in your niche, with a massive following to host giveaways and contests. The reason why influencers are the best people to host these contests and giveaways is that their fans already trust them enough to sign up for your products. As opposed to just throwing an ad campaign straight from your website.
Social media contests and giveaways allow the news about your brand and products to reach the right people. Social media contests can be in the form of hashtags, allowing fans to upload content with those hashtags. However, it’s always advisable to create more than one partnership with brand influencers as you don’t know which one will be the most profitable.
It’s a social media age, and every business and brand seek more and more ways to take advantage of this opportunity for growth. This is why partnering with influencers marketers is an excellent way to connect with a loyal audience instantly. Influencer marketing will not only create awareness for your products and brand, but it will also generate more site traffic and sales, too.
Keep in mind that partnering with brand influencers will cost you, so look for influencer marketers within your budget.