Title: Pixels v/s Postbacks: Which Tracking Method is Better

Written by Mukul Kaushik

Pixels vs Postbacks


Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing. These two major tracking methods are most commonly used among marketers, and because of its features, sometimes, it’s hard to determine which is better between the two. If you and your advertiser are still stuck between choosing between pixels and postbacks tracking method, here is a complete difference that can help you make a better decision.

Pixel Tracking Method

This tracking method is browser-based that is also known as the client-side tracking method. The browser plays a major role when it comes to tracking the conversions by simply placing a cookie in authenticating the session and attributing it to the appropriate affiliates afterwards. The main reason Pixel tracking method uses cookies is that they can store the session value in the cookie in tracking conversions and have this information into the browser in just a few minutes.

What are the advantages?

Pixel tracking method is most beneficial if you’re going to use it because of the absence of technical resources that are required should you use the postback tracking method. It’s effortless to use, and you don’t need to be an expert to start tracking right away. However, you must keep in mind that the Pixel tracking method will not work if the conversion occurs in a cellular phone. As default settings of smartphones, all cookies are blocked so you can never use the cookie of a mobile device in the first place.

Postback Tracking Method

Now let’s proceed to the postback tracking method that doesn’t involve cookies in tracking conversions. You are not also required to modify the confirmation pages in the process. As soon as a conversion occurs, the advertiser will automatically fire a postback using the affiliate ID. Now the merchant server can store the information retrieved for that conversion. There’s no need to copy and paste a piece of code when it comes to a postback tracking method. What are the advantages? Large affiliates use the postback tracking method because the process involves reviewing how the affiliate manages the tracking. It’s a proper system in just one place however it requires technical resources to be executed properly. Compared to the pixel tracking method, it’s much reliable because all of it is done server-side. Aside from that, if there’s any problem, it’s also easy to troubleshoot through the help of Trackier’s server logs. Postback tracking method is widely used because of its decreased chances of getting into fraud transactions and the like. Now that you know the set of advantages and disadvantages of both Pixel and Postback tracking method make sure that you consider each method carefully before you choose the one that suits your business the most. In that way, you can get the most out of it and ensure that you’ll be able to utilize your server logs appropriately. Tracking your conversion is a crucial part of your business, make sure that you do it properly by choosing the right tracking method in the first place.






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