Privacy and Data Protection with Trackier

We are constantly evaluating our privacy guidelines and updating our platform to be compliant with every certification required by an Ad-Tech platform.

What data needs to be protected under GDPR?

According to Article 4 of GDPR, personal data includes various digital identifiers. Other than the typical name, photos, email, the following information is also personal and hence needs to be protected:

TOMs under GDPR

TOMs or Technical and organizational measures are prescribed measures to ensure the security of the processing of personal data. These may include deletion policies, a record of processing activities, and more.

How can you use GDPR to your advantage?

GDPR compliance enables you to easily store and process data locally and streamline user deletion and suppression rights requests.

Trackier and CCPA

CCPA or California Consumer Privacy Act is a California state law that introduces new data privacy rights to consumers and imposing limits on the collection and sale of personal information of California consumers by businesses.
As a SaaS AdTech solution provider, we fully comply with CCPA rules. The requests of our clients with regards to provide or delete data are met with complete compliance.

Are you covered under CCPA?

CCPA only applies to California-based companies (or companies that do business in California) that have a hand in the decision-making process of how and why personal data is stored. These are the characteristics to look out for:

What information needs to be protected under CCPA?

As a service provider we protect the following information under the CCPA guidelines:

Rights under CCPA

CCPA grants consumers of service providers a plethora of rights to preserve their privacy.

Disclaimer

This is not legal advice, rather the information here is just to facilitate your understanding of GDPR & CCPA when working with third parties. We implore you to consult your own legal counsel with respect to interpreting your unique obligations under GDPR and CCPA and the use of a company’s products and services to process personal data.
For more information on our GDPR and CCPA compliance, get in touch with our team at support@trackier.com.



What is the difference between a data processor and a data controller?

According to Article 4 of the EU GDPR, different roles are identified as indicated below:

Controller (Trackier’s Clients)

“means the natural or legal person, public authority, agency or another body which, alone or jointly with others, determines the purposes and means of the processing of personal data”

Processor (Trackier )

“means a natural or legal person, public authority, agency or another body which processes personal data on behalf of the controller”

What Is CCPA?

The California Consumer Privacy Act (CCPA) is a state law that has been operational since January 1, 2020. The intention of CCPA is to provide individuals (in this case California residents) with increased control over their data and privacy while imposing increased obligations on businesses.

 The CCPA is applicable to any for-profit organization that meets certain conditions and does business in California. “Doing business in California” should be interpreted broadly to include anyone who collects or sells personal information of California residents. This regulation applies to many of Trackier’s customers.

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