Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing. These two major tracking methods are most commonly used among marketers, and because of its features, sometimes, it’s hard to determine which is better between the two. If you and your advertiser are still stuck between choosing between pixels and postbacks tracking method, here is a complete difference that can help you make a better decision.
Pixel Tracking Method
What are the advantages?
Pixel tracking method is most beneficial if you’re going to use it because of the absence of technical resources that are required should you use the postback tracking method. It’s effortless to use, and you don’t need to be an expert to start tracking right away. However, you must keep in mind that the Pixel tracking method will not work if the conversion occurs in a cellular phone. As default settings of smartphones, all cookies are blocked so you can never use the cookie of a mobile device in the first place.
Postback Tracking Method
Now let’s proceed to the postback tracking method that doesn’t involve cookies in tracking conversions. You are not also required to modify the confirmation pages in the process. As soon as a conversion occurs, the advertiser will automatically fire a postback using the affiliate ID. Now the merchant server can store the information retrieved for that conversion. There’s no need to copy and paste a piece of code when it comes to a postback tracking method. What are the advantages? Large affiliates use the postback tracking method because the process involves reviewing how the affiliate manages the tracking. It’s a proper system in just one place however it requires technical resources to be executed properly. Compared to the pixel tracking method, it’s much reliable because all of it is done server-side. Aside from that, if there’s any problem, it’s also easy to troubleshoot through the help of Trackier’s server logs. Postback tracking method is widely used because of its decreased chances of getting into fraud transactions and the like. Now that you know the set of advantages and disadvantages of both Pixel and Postback tracking method make sure that you consider each method carefully before you choose the one that suits your business the most. In that way, you can get the most out of it and ensure that you’ll be able to utilize your server logs appropriately. Tracking your conversion is a crucial part of your business, make sure that you do it properly by choosing the right tracking method in the first place.
More Blogs From Us
Trackier empowering future generations in urban slum pockets
The most recent data shows that 35% of the Indian population resides in slums. Reports have it that every 8th urban child in India lives in slums. These staggering numbers should jolt any corporation that believes in Social Responsibility into […]
Setting up a promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it really enough to only generate a promo code and broadcast it on social media […]
The Google advertising ID is a device identifier that marketers may use to track user ad behavior on Android devices anonymously. It is sometimes known as the Android advertising ID, while Google advertising ID (short form: GAID) is the more […]
5 Steps to Start a Successful Affiliate Program in 2021
An affiliate program may appear to be a conventional form of digital marketing in which your company seeks affiliates who will post links to your company on their webpage, blog, or social media platform. You then pay these affiliates a […]
As per Hinge’s 2021 High Growth Study, partner marketing is the 7th most influential marketing method for professional services organisations, ranking ahead of more regularly used marketing tactics like event sponsorships, blogging, and even email marketing campaigns. Furthermore, when we […]
Finding affiliates entails a combination of basic questions and informing interested persons about your service. You may also persuade others to become affiliates by providing high-quality products, outstanding customer service, and a significant commission. You will have to put in […]
What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]
Mobile Attribution: Its Crucial Role in Mobile Marketing
What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]
Is AMP Still Relevant for Your Mobile Marketing Business?
What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]
Trackier has maintained its reputation as an Ad-tech, SAAS Company that doesn’t miss out on any opportunity when it comes to attending the international and national events related to our industry. Recently, our Chief Sales Manager and Sales Head could […]