It’s no secret that mobile devices have taken over dominance in the domain of web searches. The majority of people use mobile devices such as smartphones or tablets to get things done online. To be exact, Statista reports that in 2018. 52.2% of all website traffic worldwide was generated through mobile phones. People use them to search for information, shop, pay their bills, and communicate. This is why businesses, brands, and marketers need to focus on improving their mobile content marketing strategy. Without a killer mobile marketing strategy, you can’t go very far. It will bounce your visitors and leave your traffic stagnating. If you’re curious to learn about creating a solid mobile content marketing strategy, just keep reading. Here’s what you need to know about the mobile content marketing strategy and 8 essentials to stand out with it.
What is a Mobile Content Marketing Strategy?
Before you start thinking about improving your mobile content marketing strategy, you first need to understand what it is. While some people think mobile content marketing strategy is all about responsive design, that’s not the case. It’s a much wider and far more complex notion. Mobile content marketing strategy is a marketing strategy used by businesses and brands which has the following characteristics:
- it’s optimized for web searches via mobile devices
- it’s conducted via social media, apps, blog content, and websites
- it helps a business reach a wide audience
Therefore, a mobile content marketing strategy is comprised of different elements, which, when joined together, work to create a mobile-friendly user experience for people online. Now let’s take a look at what you have to do to have an outstanding mobile content marketing strategy.
Be Mobile Optimized
When it comes to building your mobile content marketing strategy, your number one concern is optimizing your website and your landing pages. It’s important that you start thinking about mobile users form the first moment of website design. Every step of the way needs to be equally pleasant and smooth for both desktop and mobile users. Mobile responsive design is all about:
- Fitting to any screen size Your visitors don’t want to expand their screens to read what you’ve written.
- Accurately portrayed information Information needs to be shown accurately and with some kind of coherent order.
- Testing for mobile Make sure you try out your design on mobile screens to see how the images, videos, and text are shown.
Mobile users want the same quality as desktop users. They don’t want a landing page that’s broken or weirdly portrayed. Making sure you have a mobile responsive design is one of the essential steps in having a mobile content marketing strategy that stands out.
Increase Loading Speed
Another thing that all online users expect from you is fast loading time. If your website takes more than a couple of seconds to load, your bounce rate will increase. And, with every additional second they have to wait, they’ll be less willing to wait. They’ll just turn to your competitor. A quality mobile content marketing strategy demands that your website loads quickly on mobile devices. You can achieve this by:
- Testing your speed
- Optimizing images; reducing image sizes
- Reducing videos sizes
- Using responsive templates
- Simplifying site navigation
Strive for simplicity. It will make your site faster for mobile devices. Also, it will make your users happier and satisfied with their experience.
Develop a Mobile App
While you may feel you’re doing everything you can to improve your website for a better mobile content marketing strategy, there’s more you can do. Developing a mobile app for your business might just be the final touch you need to stand out from your competitors and reach your goals faster. The benefits of a mobile app for your mobile content marketing strategy are more than obvious:
- 100% adapted for mobile users
- increased email list
- push notifications
- easy access to information products, and sales
- building brand awareness
- building reliability
- improved user experience
A mobile app is an ultimate tool for improving mobile content marketing strategy. It gives mobile users a chance to fully experience your brand. It also helps you communicate with your customers and constantly remind them of your brand.
Improve Navigation
Think about the way most mobile users navigate the web. They’re all used to scrolling and using their thumb to navigate the pages. So, keep this in mind when choosing a design for your website and try to make it more mobile users friendly. Here’s what you can do:
- Choose one-page website
- Easy-to-click links and CTAs
- Clickable links in the middle of the screen
- Clean navigation
- Intuitive navigation
If mobile users can easily find information and scroll your website, they’re be satisfied with your website. Keep that in mind and focus on navigation that’s smooth and transparent.
Organize Content Better
Another thing you have to pay attention to is the structure of your written content. Mobile users don’t like to read huge chunks of text that take up entire pages of their devices. You need to adapt your content to their preferences and make it more mobile-friendly. Mobile users prefer different content structure:
- Lists
- Bullet points
- Short paragraphs
- Simple sentences
- Headings
- Subheadings
Make the text suitable for scanning and quickly jumping from one part of the text to another. Also, make sure there are no mistakes or written errors in the content you publish. if you need help to perfect your writing, check out these reviews of companies that can help you out.
Create for Mobile-Friendly Platforms
You have to pay attention to where most mobile users spend their leisure time. That’s where you need to invest the effort to publish your content. Instagram is definitely one of the best examples of a mobile-friendly social media platform. Build a strong Instagram profile and make sure that ou:
- Publish interesting content daily
- Communicate with followers
- Use visually appealing content
- Build a strong community
- Publish short-form ads
You have to be where your audience is. Create ad publish the type of content they’ll enjoy watching and sharing.
Use Email Mobile Marketing
Email marketing should be an inevitable part of everyone’s content marketing strategy. The same goes for mobile content marketing strategy. You need to optimize and adapt your current mobile marketing strategy to make it more adequate for mobile users. Here’s what to pay attention to:
- Subject lines up to 20-30 characters
- Front and centre CTAs
- Simplify
- Less text
- Test for different mobile devices
If your emails are ready to be opened on mobile devices, you’ll increase the success of your mobile content marketing strategy. Use these tips to ensure you’ve got this covered.
Prioritize Your Goals
Since the screen of a mobile device is rather small, you can’t fit everything into it. This means that you have to prioritize your goals and arrange your landing pages accordingly. For example, the Home page of your website is rather important. It should contain all the information your potential customers want to find. However, on mobile devices, this might be an issue. Instead of cramming it all together, only fit the most important functions such as:
- About Us
- Contact Us
- Blog
- Subscribe
- Services
- Products
Naturally, you’ll prioritize based on your goals and intentions.
- If your goal is to expand your email list, you’ll include the “subscribe” button to the first page.
- If your goal is to earn money or increase sales, you’ll emphasize the “Pricing” section
Build your Home page and your landing pages wisely, keeping your goals in mind. This will make your mobile content marketing strategy much more successful.
Why is Mobile Content Marketing Strategy Important?
If you’re still not convinced that mobile marketing is important for your business, let’s revise some of the main points together:
- People are constantly using their phones
- Mobile devices have taken over the dominance of the web searches
- You have a chance to expand your audience
- You get to communicate your message effectively
- You improve user experience
- You gain the trust and loyalty of your audience
A mobile content marketing strategy can skyrocket your business’ online presence, and amplify your brand awareness. It’s also inevitable for the success of your business in the years ahead.
Final Thoughts
As you can see, it takes some serious strategizing to create an effective mobile content marketing strategy. It’s not simple, but it’s far from impossible. Plus, the numerous benefits that come with it are definitely worth the effort. Use the 8 essential tips we’ve listed above to improve your existing mobile content marketing strategy or to create one from scratch. Make sure it has all the necessary elements for helping you reach your business goals. We are proud to announce that we recently got awarded by Rising Star Award by Comparecamp review. Book your Free Trial at award-winning platform Trackier today. Sign-up for 30 days free trial.
