Online advertising is a multi-billion dollar market. Global digital advertising spending is forecast to reach $ 225 billion, or 44% of total advertising spend. The size of this market is encouraging criminals and hackers to create technologies and techniques to steal money from advertisers. According to Ad Age, every $1 out $3 spent on online advertising is snatched by the fraudsters.
What is ad Fraud?
Advertising fraud seems to systematically produce headlines in the world of advertising. Programmatic digital advertising fraud is a deliberate and malicious activity that manipulates the dissemination of advertising content and prevents its dissemination to the targeted audience. Bots are one of its main weapons.
No performance: If all other factors are equal (ads, landing page, offer, for example) and your display campaigns do not result in any conversions, while your other channels produce a lot more, this is a big red flag.
Poor site analysis- Which brings us to another warning sign: high bounce rate and short session time.
Data Center IP Addresses- The IP addresses of the clickers of your ads are another data point to analyze. A dead gift of fraud is a data centre IP address. This means that the “visitor” of your page comes from a hosted server, not from a home or business computer.
Abnormally high CTRs- Unrealistic clickthrough rate (CTR).
Ad Frauds you should know about
Click Fraud- Click fraud is a black hat technique of falsely inflating the clicks on a paid ad per click. Click fraud is usually driven by one of two incentives:
Advertisers are trying to sabotage their competitors by increasing costs and meeting their minimum budget early in the day.
Ad publishers click ads displayed on their own sites to generate more revenue.
Ad Injection- Ad injection is a technique by which ads are surreptitiously inserted in webpages without getting the permission of site owners or paying them.
Fake Install- Installed farms are another way to emulate man-like behaviour: they install applications using real people as dedicated emulators. As in the case of fraudulent advertising clicks, fraudsters use teams of real people who install and interact massively with applications.
How Trackier can handle your ad fraud and save you thousands of dollars
Parameter that you can keep a check, with this Feature are:
- DataCenter Traffic Block
- Proxy Traffic Block
- Blacklist IP Block
- Unknown Device Block
- CTIT Rules
DataCenter Traffic Block
We maintain a database of data centre IP address (like AWS, GCP, etc) ranges since many bot networks will use data centres to create or proxy traffic, and through this, you can block that and even track that which publisher is sending fraud traffic. For example, a session from within Amazon’s AWS data centre address block is unlikely to be valid.
Proxy Traffic Block
These are the list of Proxy Type we can detect and can block the IP addresses associated with these Proxy type. We maintain a real-time database of public web proxies so we can detect sessions from them. So that no proxy traffic conversion get validated.
Blacklist IP Block
In this, all the blacklisted IP by the different ISP blocking all Conversion from IP address known to perpetrate fraud, as well as anonymous IP addresses.
Unknown Device Block
In this all the crawler, emulator type device are blocked, we maintain the patter and accordingly block the conversion from this type of traffic.
Click To Instal Time or say Conversion Time, So this helps you in case a bot is filling the form or install an APK, so you can set time and if the conversion is less than the time set then that conversion and goal associated with that click id will get cancelled.