Main Logo

All the features you need in
a complete Ad Tech solutions provider

Get the latest updates and news from Trackier

Get new posts on email

Home » Blog » Performance Marketing » Get a deeper & more insightful look on the Reports

Get a deeper & more insightful look on the Reports

Written by Mukul Kaushik

The passing of values between your own internal system, the Trackier and Attribution Analytics platforms, and your publishing partners’ internal systems require discerning your “parameter variables” from your “macros” and how to use these two pieces of information appropriately. Both of these terms have various meanings throughout the tech world and as we do not want to create confusion let’s define now how we at Trackier use these two terms and their application.

Performance Reports

Now with the increase in the number of parameters and macros family, you can have extra knowledge about your reporting. We have Increased one more parameter as {p5} which can be appended in tracking URLs and sub5 can be used as an extra parameter to pass the macro. {conversion_ip} macro can be used to get the IP address from which conversion has been taken place, {conversion_datecan be used to know/pass the Date on which conversion took place, the data would be formatted as YYYY-MM-DD; For example: ‘2017-06-25’, {conversion_datetime} used to know/pass both Date and Time of the conversion, formatted as YYYY-MM-DD HH: MM: SS; For example:  ‘2017-06-25 11:27:06’, {conversion_time} can be used for Conversion time formatted as UNIX timestamp in epoch milliseconds; For Example 1498370226424, // milliseconds. 

See the Full list of our  parameters and Macros

{campaign_id}Id of Campaign{campaign_title}Title of Campaign
{aff_id}ID of Publisher running the Campaign{aff_name}, {aff_username}Name/Username of Publisher running the Campaign
{adv_id}ID of Advertiser for which the campaign is running{tdomain}Tracking domain on which the Campaign Runs
{click_id}Unique ID of Click Event Recorded{click_time}Timestamp for the Click Event
{p1}, {p2}, {p3}, {p4}, {p5}Tracking Parameter’s which was appended in tracking url{device_id}Device ID For App Installs Campaign
{payout}, {rate}Payout/Sale rate Rate in USD for the Campaign (ONLY in CALLBACKS){reporting_rate}, {reporting_payout}Payout/Sale rate Rate in Default Currency(ONLY in CALLBACKS)
{agent}Browser on which the Click Event occured{referer}Referring Domian for the Click Event
{country_id}2 Digit Country ID{ip}Connecting IP of User
{random}7-15 Digit number randomly selected {conversion_id}Unique ID of Conversion Event Recorded
{conversion_ip}IP address of the user device, recorded on conversion{conversion_date}Date on which conversion took place, formatted as YYYY-MM-DD; For example: ‘2017-06-25’
{conversion_datetime}Date and Time of the conversion, formatted as YYYY-MM-DD HH: MM: SS; For example:  ‘2017-06-25 11:27:06’{conversion_time}Conversion time formatted as UNIX timestamp in epoch milliseconds; For Example: 1498370226424, // milliseconds
sub1,sub2,sub3,sub4,sub5Parameters used to pass the macros.

Have any question? Ask us at support@trackier.com.






More Blogs From Us

  • Holiday E-Commerce: Prepare Your Online Store for Holidays

    The biggest global shopping season of the year is about to begin, with projected global online holiday retail sales of $5.5 trillion in 2022. Compared to the $4.92 trillion earned at this time last year, holiday e-commerce sales around the […]

    Read More
  • Tips To Pick The Best Affiliate Platform For eCommerce Businesses

    Testing, fine-tuning, and ensuring that your messaging motivates buyers to act accordingly while being ROI-positive are all part of eCommerce marketing. Affiliate marketing is one of the more underutilized digital marketing channels available to you if you’re starting an e-commerce […]

    Read More
  • Features that SaaS Affiliate Trackers Should have

    It is a task to manage an entire affiliate network, mainly when there are multiple campaigns and affiliates across multiple channels. Even with the experienced professionals it is a demanding task. As we know it’s important to track the KPI’s […]

    Read More
  • CTV, OTT Trends And Their Application 

    There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people. Can you imagine there are more subscriptions to video streaming services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ […]

    Read More
  • Taking Your Affiliate Advertising International

    Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which […]

    Read More
Bottom Image

Tap every user attribution in real-time with Trackier