1. Benefits of E-Commerce App Marketing
Online shoppers of all types can benefit from incorporating a mobile app into their company procedures. An e-commerce app is an independent sales channel that adjusts to each client and has several advantages:
Convenience
More than just being able to purchase a product at any time and from any location, customers prefer to do it through specialized mobile applications. A well-thought-out design that feels natural and fluid, as well as speed and simplicity of navigation, explain why 85 percent of consumers choose mobile applications over websites.
Push notifications
This is one of the primary reasons why most business owners opt to develop an e-commerce app. They may utilise tailored messages to deliver information about promotions, specials, new items, as well as interact with a single user or group of users. Notifications may be quite effective in terms of remarketing if used correctly. Allow users to establish choices for how frequently and in what situations they want to receive messages to avoid them uninstalling your e-commerce app due to its intrusiveness.
Customer retention
Aside from push notifications, there are additional strategies to encourage your consumers to return more frequently. Mobile applications are better suited for loyal customers and running several kinds of marketing promos for loyal consumers.
Increased sales
According to studies, people are more ready to purchase through mobile apps. Conversion rates are three times greater than on websites. So, if you want to increase sales, it appears that you may benefit from e-commerce app development services.
Integration with social networks and messengers
Consumers enjoy showing off their new purchases to their friends and family. They can accomplish this with the aid of sharing buttons on a mobile app. In this manner, new consumers come to you without you having to spend money on promotions and product marketing.
2. Virtual Reality (VR) and Augmented Reality (AR)
The AR and VR business is estimated to be worth $35 billion by 2025.
Retail will account for $1.6 billion of that market, according to estimates. This category unquestionably includes e-commerce apps. For a long time, virtual reality and augmented reality have been prominent buzzwords in the IT industry. There are several opportunities for this sort of technology. AR is already being used in mobile shopping apps to improve the client buying experience.
A business that offers furniture online, for example, can utilise augmented reality to display what a piece might look like in a customer’s home. This allows individuals to select a hue and determine whether or not an item will fit in the intended location.
AR for online purchasing is far more convenient than the alternative. Customers are forced to buy via trial and error without these mobile commerce applications, which is never ideal. The last thing anyone wants to do is buy a couch or a table online just to find out it doesn’t fit in their living room or kitchen.
Assume you have an e-commerce website and sell clothes. You may utilise augmented reality (AR) to measure consumers and propose the best fit using a shopping app. You may even personalise orders based on a person’s specific measurements. Consider it a virtual tailor. In 2021, we have already been seeing more of this out-of-the-box thinking in AR and VR.
3. Chatbots improve Shopping Experiences
E-Commerce apps with Chatbots engage with online shoppers in the same way that a sales representative would. Today’s customer expects to be able to discover and buy a product with just a few clicks, and they become upset if they can’t. This is where a chatbot can help rescue the deal. A major trend in e-commerce app marketing in 2021 has been a tremendous rise in the use of chatbots to enhance marketing, sales and customer retention.
Customer service chatbots are all the rage these days and they continue to significantly alter the way people purchase online. They have emerged as one of the most significant marketing tools and that day is not far when self-service checkout kiosks will become the standard in retail, and in-store marketing will expand.
In the same way that chatbots are getting more smart, personal shopping assistant bots online will become more widespread, leveraging prior data to help predict new goods that you’ll enjoy. This is similar to Amazon’s suggestions for similar goods.
4. Customers return as a result of Subscriptions
Another trending e-commerce app marketing strategy is to avail the feature of app subscriptions. Subscriptions of various kinds are available these days, and their ease in appealing to customers is well known. Subscription services provide a method for businesses to prepare for inventories and sales that are already locked in.
According to David Zimmerman, Kensium’s Director of eCommerce Solutions, “more firms will offer subscription services or monthly payment choices for larger purchases” by next year.
5. Geotargeting
Knowing where your consumers are and how to reach them is a strategic app marketing approach. If you know where they will be due to an area or an event, you can utilise that information to your advantage and include some location-based marketing techniques into your present strategy. Geolocation E-commerce mobile marketing may benefit greatly from location-based marketing. When it comes to who and what you want to target, as well as how you want to implement it, you have several alternatives.
Conclusion
For the foreseeable future, mobile trends will continue to play a key role in the e-commerce sector. As the owner of an e-commerce shop, you must keep a close watch on mobile commerce developments in order to plan your marketing strategy properly. If you look at the mobile commerce trends we have outlined above, you’ll find that they all have one thing in common: app integration.
Creating a mobile app for your e-commerce website is the simplest method to stay up with the times and new technologies. In 2021, this is how customers prefer to purchase. Every mobile e-commerce trend is pointing in this way. To dominate mobile commerce in 2021, use the strategies and best practices outlined in this blog.
