Use the daily reporting feature to check the number and length of sessions initiated on your App. Filter audiences as per campaigns and geographies to calculate the real impact of your marketing efforts.
Use activity graphs and custom events to trace the movement of users. Optimize your in-App engagement strategies to increase ROI.
Derive greater insights from partner performance by checking the quality of traffic brought by them, in terms of its conversion rate, LV value, and recall capacity.
Spot the touchpoints that draw maximum visitors and tailor your marketing campaigns to prompt their
Merely drawing traffic to your landing page/App is not enough if you’re aiming to generate record-breaking profits. Make sure you always draw the right audience
Retargeting your lost customers becomes easy when you can identify their painpoints and act on them.
Schedule hourly, weekly or monthly reports for your campaigns. Separate fraud activity from actual visitors and easily calculate effective ROI.
Use visual graphs to assess the effective gains derived from gross investments made across channels/campaigns.
Use modern anti-fraud features to bar fake installs and impressions encountered through any channel. Enable specific anti-fraud properties for each campaign/partner to filter suspicious activity.
Choose parameters for attribution based on the nature of your campaign.
Reach the young audience with targeted ads on smart TVs.
Make the best of iOS developments - now and in the future.