In this article, we will cover the best ways to optimise CPI Offers from tracking fraud attribution to optimising through the smart link.
1. Track and Analyse Channels
While working with multiple ad networks, campaign managers analyze which traffic sources are bringing positive ROI. By implementing pixels or attribution SDK by appsflyer.com tune.com or appattribution.io, much of the reporting can be automated for more app optimisation. By passing back important user behaviour information through SDK, your user acquisition partners can optimise campaigns smoothly eliminating any low performing sources and increasing spend on the high converting channels. Use First Party Data (data coming from the advertiser) as much as possible. We recommend to upload the lists of user ID’s that have already downloaded the app you are promoting. This will help you to use more efficiently your budget and to save time
2. Use SmartLink
When you are running lots of mobile offers for Install then it is advised to use Smart Link to automatically send the traffic to that offer which converts more. SmartLink optimise offers by sending traffic to those campaigns which have more EPC (Earning per Click) or CR (Conversion Rate)
3. Use Native Formats
Experience with previous campaigns showed us that CRs tend to be much higher for this creative format. Take into consideration that in CPI campaigns there is an important time difference between the day of the click and the day on which the install occurred. This is even more important when you are optimising because you don’t see results immediately.
4. Protect against Fraud Attribution
Make sure your expectations are not tainted by attribution fraud when establishing your campaign goals. The CPI or Cost per Post-install you set as a goal in the campaign should be aligned with what you get from actual advertising and not from organic downloads. Consider using anti-fraud tools provided by app tracking solutions such as Trackier which will help you detect conversion frauds easily.
More Blogs From Us
Shopify Integration: Attribute better with Shopify and Trackier
Integration with multiple business systems is becoming popular among brands and various organizations who wish to attribute every process that they do. It not only helps them integrate data but also helps them analyze data, set business processes, and make […]
Everything You Need To Know About eCommerce Marketing
The Covid-19 pandemic has given an uncommon climb to eCommerce online stores and there are various organizations that have been constrained to go digital. It is possible that you are new to selling in the realm of the web and […]
Learn How to Manage Your Affiliate Campaign in 2022
Affiliate marketing has evolved the eCommerce industry for good. It has changed the way brands used to attract consumers to their business. But what is more important is how you run your affiliate campaign. Affiliate Campaign Management defines your relations with […]
Ever since the world has turned digital, the way consumers browse and buy has changed immensely. Needless to say, it has also changed the way companies advertise and sell. Today, marketers can track every touchpoint and measure the results in […]
Affiliate marketing, also known as Performance Marketing, looks simple on the surface. Brands offer you, an Affiliate Marketer, a commission for every sale or conversion via the link they provide you through your promotional activity. You don’t have to hold […]