In this article, we will cover the best ways to optimise CPI Offers from tracking fraud attribution to optimising through the smart link.
1. Track and Analyse Channels
While working with multiple ad networks, campaign managers analyze which traffic sources are bringing positive ROI. By implementing pixels or attribution SDK by appsflyer.com tune.com or appattribution.io, much of the reporting can be automated for more app optimisation.
By passing back important user behaviour information through SDK, your user acquisition partners can optimise campaigns smoothly eliminating any low performing sources and increasing spend on the high converting channels.
Use First Party Data (data coming from the advertiser) as much as possible. We recommend to upload the lists of user ID’s that have already downloaded the app you are promoting. This will help you to use more efficiently your budget and to save time
2. Use SmartLink
When you are running lots of mobile offers for Install then it is advised to use Smart Link to automatically send the traffic to that offer which converts more.
SmartLink optimise offers by sending traffic to those campaigns which have more EPC (Earning per Click) or CR (Conversion Rate)
3. Use Native Formats
Experience with previous campaigns showed us that CRs tend to be much higher for this creative format.
Take into consideration that in CPI campaigns there is an important time difference between the day of the click and the day on which the install occurred. This is even more important when you are optimising because you don’t see results immediately.
4. Protect against Fraud Attribution
Make sure your expectations are not tainted by attribution fraud when establishing your campaign goals. The CPI or Cost per Post-install you set as a goal in the campaign should be aligned with what you get from actual advertising and not from organic downloads. Consider using anti-fraud tools provided by app tracking solutions such as Adjust, Kochava or AppsFlyer. or other 3rd part tools like Fraudscore, Fraudefence etc.