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Home » Blog » Performance Marketing » Top 6 reasons why you should use Trackier

Top 6 reasons why you should use Trackier

Written by Mukul Kaushik

Trackier has emerged as a leading player by offering a wide range of attractive features in its niche to serve hundreds of ad networks till now through its high-end software. What makes our software unique are our easy-to-understand yet powerful features providing the user with feasible solutions for day-to-day complex problems. 

WHITE LABEL BRANDING

Through multi-level customization, brand your own network to the highest potential and generate high revenues and traffic. White label branding helps to create a strong brand identity even though the product is not manufactured at your end. This facilitates you to focus on and plan an effective marketing strategy. 

EASY INTEGRATION

Augmented ease in integrating the network with the help of high-end Trackier Software is one feature of Trackier which is highly sought after by our clients. Trackier provides many options including integrating networks with Mautic for E-mail nurturing, integrating pixel with Google Tag Manager and integrating networks using Hasoffers using Trackier, integrate install tracking in Android App, and much more CLICK HERE for a detailed step-by-step procedure to Integrate Networks. 

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OFFER CAPS & PUBLISHER CAPS

 You might want to put a limit on the number of events you want to receive on a campaign and so Trackier has a special feature for this purpose. Trackier provides its clients with Offer Caps and Publisher Caps. Limiting the number of conversions, a publisher can drive to an offer helps to utilize your valuable budget to optimum capacity. Also redirecting it to relevant offers will help you generate revenue. You can control the Cap parameters based on Time, Revenue, Payout, Conversions, etc. CLICK HERE for the detailed procedure to Cap with every specific parameter. 

EVENT TRACKING CUSTOM GOALS

Suppose you are manufacturing shoes and your publisher is advertising your product on their website. You also have a weekly product review newsletter for the products you sell or introduce to your store. Now if a customer signs up for the newsletter, you pay $1 to the publisher for that event and if 20% of the total payout on the product purchase. This way you can track every event separately as per your custom needs and offer goals to track multiple conversions points in a single offer. Simply putting, go beyond single revenue-generating conversions and see what events are really driving conversions CLICK HERE to know more about Tracking URL. 

Performance marketing

CUSTOMER REPORT CALCULATION 

Trackier provides you with many ways to measure the performance of your campaigns real time as well as prepares a detailed report for client’s convenience. A variety of metrics can be generated while report calculations based on the parameter you want to pay out. Our software calculates the stats report for you customised as per the metric suitable for your payout method. E.g.: CTR (Click Through Rate), CPC (Cost Per Click), RPC(Revenue Per Click), CR(Conversion rate), etc. You can also customize your reports depending on different Time Zones, Date Intervals, Time Frames and you can also find various Filters. CLICK HERE to learn how to prepare the perfect report for your business. 

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BILLING FOR PUBLISHERS

Billing and Invoicing is an additional feature facilitating easy campaign management and updating regular records. You just need to select the account for which you want to create the invoice & select the duration of the invoice. You can create two kinds of invoices:

  • Campaign wise invoice
  • Overall invoice, after selecting these options you can click on  Fetch Details. Then you will get the date wise report summary of the selected publisher.






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