Native Recommendation Engine

Written by Mukul Kaushik

What is Native Recommendation Engine?

Most businesses are putting their digital marketing budgets into data analysis, social media, and, above all, content. The problem with the content, though, is the same as with advertising. If no one sees your content, then it’s not going to build your brand or drive conversions. You can drive traffic to your site via SEO, social media, and other tactics, but most likely, you’re still missing a large part of your target audience.  That’s why so many content marketers are turning to native recommendation engines to drive traffic and with impressive results. Now, let me define Recommendation Engines to you, recommendation engine rely on the desire of the users in order to compute a similarity index between users and Ads, then recommend items to users accordingly. The principle is simple: When a user clicks on a particular site or piece of content when he or she reaches to the content, there are recommendations for additional content that is relevant to that particular user. This is what Amazon or Netflix when you buy the product they recommend you the suggestions. As the ads are Now we are talking about native ads, so Ads should follow the natural form and function of the user experience in which it is placed. So, Native Recommendation Engine defines ads in the natural form and function of the website according to the desire of the users by computing a similarity index without disturbing the website real-estate. This concept arises after experiencing the content blindness and banner blindness. 

native ads

Image: Native Ads blue box powered by Trackier 

Why Native Recommendation Engine?

In the immortal words of Steve Jobs – “a lot of times, people don’t know what they want until you show it to them.”

The statistics related to traditional online advertising are scaring most of the marketers. 54% of users don’t click banner ads because they don’t trust them.- BannerSnack 33% of internet users find display ads completely intolerable.-The average user sees 1,903 ads a month, while just 2.8% of the users find these ads relevant.-Infolinks After going through these results marketers would probably fund in traditional online advertising. Native recommendation engines are in winning proposition for everyone. Get the data right and you can shape the overall customer experience by applying data science and machine learning. Recommendation engines are very powerful personalization tools because it’s a great way to do “discovery” – showing people items they will like but are unlikely to discover by themselves. They improve a visitor’s experience by offering relevant items at the right time and on the right page.

Advantages of  Native Recommendation Engine:

  • No More “Banner Blindness”. The tendency of Web visitors to ignore display ads when consuming content online, leading to lower click rates, visibility for advertisers, and revenue for publishers. The recommended engine helps overcome this problem since it’s not usually packaged with attention-getters like banner ads. It’s subtle, quiet, and trustworthy.
  • More Targeted Traffic. Instead of placing ads on low-quality websites and hoping that people will see them, native recommendation engine brings the content to the right people. Different users will receive different recommendations because the ads shown to the users is driven by the recommendation engine.
  • Increased Engagement. Native recommendation engine works are based on complex algorithms that use data on not only what the user is currently reading or watching, but also what he or she read or watched in the past to recommend additional content. When users see the favourable advertisement on sites they trust, they are more likely to click on it. The click-through-rates is around 6%-8%, much higher than the typical online advertisement.
  • Branding. Brand awareness among the visitors is always being the issuer for online marketers. Now sharing your brand-related content via native recommendation engine helps build more awareness.  And when you share high quality, useful content, you support your brand-building efforts, and in turn, your conversions.






More Blogs From Us

  • Trackier empowering future generations in urban slum pockets

    The most recent data shows that 35% of the Indian population resides in slums. Reports have it that every 8th urban child in India lives in slums. These staggering numbers should jolt any corporation that believes in Social Responsibility into […]

    Read More
  • Guide to Making Promo Codes Work

    Setting up a promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it really enough to only generate a promo code and broadcast it on social media […]

    Read More
  • What is Google Advertising ID?

    The Google advertising ID is a device identifier that marketers may use to track user ad behavior on Android devices anonymously. It is sometimes known as the Android advertising ID, while Google advertising ID (short form: GAID) is the more […]

    Read More
  • 5 Steps to Start a Successful Affiliate Program in 2021

    An affiliate program may appear to be a conventional form of digital marketing in which your company seeks affiliates who will post links to your company on their webpage, blog, or social media platform. You then pay these affiliates a […]

    Read More
  • Partner Marketing: Importance of Goal Setting

    As per Hinge’s 2021 High Growth Study, partner marketing is the 7th most influential marketing method for professional services organisations, ranking ahead of more regularly used marketing tactics like event sponsorships, blogging, and even email marketing campaigns. Furthermore, when we […]

    Read More
  • Affiliate Marketing: How to find B2B Affiliates?

    Finding affiliates entails a combination of basic questions and informing interested persons about your service. You may also persuade others to become affiliates by providing high-quality products, outstanding customer service, and a significant commission. You will have to put in […]

    Read More
  • How Super-Apps are Transforming Mobile Marketing

    What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]

    Read More
  • Mobile Attribution: Its Crucial Role in Mobile Marketing

    What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]

    Read More
  • Is AMP Still Relevant for Your Mobile Marketing Business?

    What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]

    Read More
  • IGB 2021: Major iGaming Event Takeaways

    Trackier has maintained its reputation as an Ad-tech, SAAS Company that doesn’t miss out on any opportunity when it comes to attending the international and national events related to our industry. Recently, our Chief Sales Manager and Sales Head could […]

    Read More

You’re in!

Thank you for subscribing to Trackier’s newsletter. We will send you only the best content, with actionable steps you can take to grow your business.