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Glossary

Keep up with the ever-evolving Terms and Definitions of the affiliate marketing industry with our Glossary section derived from the best in the industry and from our Attribution Solutions like Trackier's Performance Marketing Software, Mobile Marketing Platform, and iGaming platform's.

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A

Ad inventory

Ad Stacking Fraud

Ad Tag

Ad Units

Application Programming Interface (API)

Attribution

B

Brand safety

C

Click Redirection

Click Through Rate (CTR)

D

Demand-side platform (DSP)

L

Landing Page in Performance Marketing Campaign

Last Touch Attribution

O

OTT Advertising

P

Programmatic Media Buying

S

Supply-side platform (SSP)

W

Web Attribution

White-label DSP