Glossary

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A

A/A Testing

A/A testing is a method of experimentation where two versions of a webpage (or the same version) are shown to a specified set of visitors and compared to test the accuracy of a testing tool.

B

A/A Testing

A/A testing is a method of experimentation where two versions of a webpage (or the same version) are shown to a specified set of visitors and compared to test the accuracy of a testing tool.

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Mobile attribution and marketing analytics guide for gaming companies

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