Performance Marketing
Glossary
Welcome to Trackier’s Performance Marketing Glossary—a comprehensive resource designed to clarify the complexities of performance marketing. Whether you’re a seasoned marketer, an affiliate partner, or a network strategist, understanding the nuances of this dynamic field is crucial.
Here, you’ll find clear definitions and explanations of a wide array of terms, from basic concepts like CPI to advanced topics such as cohort analysis and attribution models, all tailored to enhance your knowledge and effectiveness in performance marketing.
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A Beginner’s Guide to mVAS in Affiliate Marketing
In the ever-evolving field of affiliate marketing, reaching mobile-first audiences demands smarter, quicker, and easily accessible solutions. That’s where Mobile Value-Added Services, or mVAS, come in. With no hassles or delays, mVAS lets customers subscribe to content straight through their mobile, unlike traditional offers that depend on apps or card payments. In places like Southeast […]
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A Complete Guide to Channel Marketing
As the market is getting increasingly competitive day by day, businesses are always on the lookout for intelligent means to connect with customers. Channel marketing happens to be one tactic that has changed with time. Channel strategy is more crucial than ever, as proven by the fact that 78% of marketers use email and 74% […]
Read Full DescriptionAd inventory
Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers. The ad inventory in the mobile marketing industry can refer to the available ad space on mobile websites, mobile apps, or mobile games. Benefits of Ad Inventory Ad inventory allows advertisers to reach their target […]
Read Full DescriptionAd Stacking Fraud
What is Ad Stacking? Ad stacking fraud is a kind of impression fraud or click spam. It is one of the most common types of fraud that ails CPM and PPC campaigns which is why proper fraud protection must be the top priority of any marketer. When more than one ad is stacked on top […]
Read Full DescriptionAd Tag
The ad tag functions as an ad code and an ad snippet that serves as programming code mostly written in HTML or JavaScript which websites or applications implement into their source code to display advertisements. They facilitate proper messaging between publishers who share content and advertisers who deliver advertisements alongside other ad serving platforms. Function […]
Read Full DescriptionAd Unit
An ad unit is a specific space within a website, app, or other digital platform where advertisements are displayed. These spaces come in various ad formats, such as: Rectangular boxes placed on different parts of a webpage or app. Ads that blend in with the surrounding content, like sponsored articles or social media posts. Full-screen […]
Read Full DescriptionAdvertisers in Affiliate Marketing – Types, Objectives, Roles, and More
Advertisers are a critical part of the affiliate marketing ecosystem as they generate revenue through performance-based collaborations and strategic partnerships. Advertisers depend on affiliate networks to successfully scale their customer acquisition efforts, regardless of whether they are a DTC brand, SaaS product, or B2B service provider. If you’re looking to manage affiliate campaigns with total […]
Read Full DescriptionAffiliate Landing Pages
When it comes to performance marketing, particularly within the affiliate marketing sphere, affiliate landing pages can be described as truly indispensable tools for driving conversions and turning up the ROI. They are more than mere web pages; they are strategically designed destinations crafted to entice visitors and guide them toward specific actions. This glossary explores […]
Read Full DescriptionAffiliate Link: What It Is, How It Works, and More
Performance is the backbone of affiliate marketing, and affiliate links provide the foundation for tracking that performance. These distinct URL link conversions back to the correct source, whether you’re a creator earning from your content or a brand trying to grow through partnerships. But what are affiliate links, and how do affiliate links work? Affiliates […]
Read Full DescriptionAPI
An API enables software applications to communicate, share data, and extend functionalities without understanding each other’s internal workings. What is an API? An API (Application Programming Interface) is actually the set of rules, protocols, and tools used to allow one application software system to interact with another. It describes the methods and data formats that […]
Read Full DescriptionAPI Integration
API Integration enables seamless communication between software applications, facilitating data exchange and coordinated functionality. What is API Integration? An API Integration connects two or more software applications, systems, or services through their Application Programming Interfaces (APIs) to enable them to communicate, share data, and perform coordinated functions. An API is a set of protocols, definitions, […]
Read Full DescriptionAttribution
What is Attribution? The process of determining which touchpoints a customer engaged with or was exposed to before they accomplished a goal specified by an advertiser or marketer is known as attribution. Mobile Attribution The process of tracing the origin of a mobile app’s install or action, such as an in-app purchase or signup, and […]
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Brand safety
What Is Brand Safety? Brand safety is all about the tactics and policies undertaken by the advertising parties to prevent the advertisements of the former from appearing alongside objectionable, offensive, or otherwise injurious content. This is generally with the view of maintaining a brand’s integrity and reputation by not having an advertisement that, for instance, […]
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Campaign
A marketing campaign is a coordinated effort across channels, time-bound, and measured for results. What is a Campaign? A campaign in marketing is the sequence of coordinated activities and efforts to achieve a particular goal or objective, such as to increase brand awareness or generate traffic, leads, or sales. It can be run through various […]
Read Full DescriptionClick Redirection
What is Click Redirection? Ever clicked on an online ad or link with the intention of visiting a specific website, but instead you were redirected to another website? This is called click redirection. It is a type of ad fraud that is carried out by spammers to sabotage your affiliate advertising efforts. Additionally, click redirect […]
Read Full DescriptionClick Through Rate (CTR)
Click through rate (CTR) is a KPI that tracks the ratio of clicks of an ad, link, or email received as compared to the number of times it is displayed. What is Click-through Rate? Click-through rate (CTR) is one of the most important KPIs (Key Performance Indicators) for brands to measure the effectiveness of their […]
Read Full DescriptionCohort Analysis
Cohort analysis is a powerful analytical technique that provides valuable insights into customer behavior over time. It involves grouping customers with shared characteristics into cohorts and analyzing their behavior patterns. This glossary explores the concept of cohort analysis, its benefits, applications, and how it can be used to improve marketing campaigns and product development. What […]
Read Full DescriptionConversion
In marketing, conversion is referred to as the time when a customer accomplishes a desired action, such as making a purchase, subscribing, or downloading, with the help of which businesses can achieve specific goals. What is Conversion? A conversion happens when a user completes a desired action that aligns with a business’s goals. Examples of […]
Read Full DescriptionConversion Rate
Conversion rate is the percentage of users who do something you want them to do (buy, sign up, download an app). What is a Conversion Rate? A conversion rate is a key performance indicator in digital marketing, indicating the percentage of users who complete the desired action out of the total number of visitors. The […]
Read Full DescriptionCost Per Click (CPC): Definition, Formula, & More
One of the most important metrics in digital advertising is cost per click, or CPC. It shows the amount of money an advertiser spends each time a user clicks on their advertisement. This simple yet effective metric helps marketers in assessing the success of their campaigns. CPC is employed on all channels, ranging from social […]
Read Full DescriptionCustomer Acquisition Cost: Definition, Formula & How to Reduce It
Imagine a business that spends around $25000 on marketing and gains just 100 new customers, that is $250 spent to gain each customer. If an average customer brings only $100 in revenue, the company significantly loses money. This is where understanding customer acquisition cost becomes important. Businesses can better attribute spend, monitor campaign performance, and […]
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Data Silos
Data silos refer to isolated repositories of data that are restricted to a specific department or team within an organization. These silos limit access to information for other teams, leading to inefficiencies and fragmented data management. In industries like affiliate marketing and performance marketing, where data-driven decision-making is critical, data silos can negatively impact campaign […]
Read Full DescriptionDemand-side platform (DSP)
A software platform that allows advertisers to manage data exchange accounts and multiple ad exchange accounts through one interface. DSPs are an effective marketing automation tool because they enable advertisers to buy high-quality impressions at scale with minimal friction. What are demand-side platforms? Advertisers use demand-side platforms to purchase and manage ad inventory, such […]
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Last Touch Attribution
What is Last Touch Attribution? Last touch attribution is also known as last interaction or last click attribution. It is a marketing attribution model that assigns a 100% of the credit for a conversion to the final touchpoint that a customer interacts with before making a purchase or taking any desired action. This touchpoint could […]
Read Full DescriptionLifetime Value (LTV) – What It Means and Why It Matters
It is often more beneficial to keep existing customers than to continuously seek out new ones. This is where Lifetime Value (LTV) comes into play. Lifetime value is an estimate of the future value a customer will generate for your business, not just a metric. Businesses shift their attention away from short-term sales strategies to […]
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OTT Advertising
Advertisements are everywhere. You move your head and your eyes will probably stumble upon an ad placement. Just like Search Engines, Websites, and YouTube, OTT platforms have also emerged as a beneficial way for advertisers to reach their target audience. Such is a massive rise of OTT advertising accelerated by Covid-19, that the industry itself […]
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Partner Relationship Management (PRM)
When we talk about partner marketing and performance marketing, effective partner relationship management (PRM) is essential for collaborative success and increased revenue. This glossary provides a complete overview of PRM, explaining its meaning, benefits, key parts, and best practices. It aims to help businesses create strong and productive partnerships. What is PRM? PRM, or partner […]
Read Full DescriptionProgrammatic Media Buying
If there’s something constant, it’s the change. And when it comes to the advertising industry, continuous evolution is the only thing that remains constant. One of the most pivotal evolution was programmatic media buying – the transformative force of the advertising industry. Programmatic media buying reshaped the way brands connect with their target audience and […]
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Referral Program
A referral program is a way for businesses to grow by rewarding their customers who tell their friends about a product or service. It turns trust into a smart and low-cost marketing strategy to find new customers. What is a Referral Program? A referral program is when a company asks its current customers to spread […]
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Supply-side platform (SSP)
Supply-side platform (SSP) A technology platform or software that manages a publisher’s ad impression inventory across multiple ad exchanges. SSPs are effective marketing tools because they automate and optimize the sales of a publisher’s media space, helping to fill it with ads and generate revenue. What are supply-side platforms? SSPs help publishers automate the […]
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URL Terminologies
URLs play a significant role in digital marketing because they help in tracking, analytics, and conversions. Knowing URL terminologies helps to optimize links hence improving the campaigns to produce better results. What is a URL? A URL (Uniform Resource Locator) is the specific address of a certain resource on the internet, for example, a webpage, […]
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Web Attribution
Web attribution will help you understand the performance of your digital marketing campaigns. You get the idea of which of your marketing channels are performing best and convert the most of the users whether through paid ads, social media, email campaigns, or organic search. What is Web Attribution? Web attribution refers to the giving of […]
Read Full DescriptionWhat is an Ad Exchange? A Complete Guide for Marketers
Ad exchange is the basis of real-time programmatic advertising, which helps publishers and advertisers to buy and sell digital ad inventory through automated, data-based platforms. Each ad impression is auctioned and sent to the most suitable user in a matter of milliseconds by using these online exchanges that connect several demand-side platforms (DSPs) and supply-side […]
Read Full DescriptionWhat is Cost Per Acquisition and How To Calculate It?
Understanding the cost of getting a customer is necessary for any company making investments in digital growth. Cost per acquisition is an essential metric for long-term growth since it provides you with information about the cost of turning a lead into a paying customer. You can evaluate the financial efforts of your marketing campaigns by […]
Read Full DescriptionWhat is Return on Investment and How To Calculate It?
One of the key metrics in the business and marketing field is return on investment, or ROI. ROI helps marketers decide if an investment is worth the effort, whether they are evaluating the marketing campaign, a new product or service launch, or a financial opportunity. ROI helps measure success by showing profit or loss compared […]
Read Full DescriptionWhite-label DSP
White-label DSP It is a demand-side platform (DSP) advertisers and marketers purchase and customize for ad placements. White-label DSPs can be integrated with as many ad exchanges and supply-side platforms (SSP) as necessary, which gives advertisers access to comprehensive and diverse audience segments. What is a white-label DSP? Advertisers opting for white-label DSPs want […]
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