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About: Mridula Bhatt


Mridula Bhatt is a seasoned marketing enthusiast with a passion for experiential research, perpetually engaged in the pursuit of all that’s “new”. She finds solace in the company of her feline companions as she navigates her way through the mazes of immersive virtual worlds. As a literature buff, Mridula is also a discerning critic of life's intriguing narratives. Wanna have a chat? Find her on LinkedIn!


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Marketer’s Guide to Holiday Marketing in India: 7 Strategies to End Your Year Under Profiting Showers

Written by Mridula Bhatt

India, a land of diverse cultures and traditions, celebrates a multitude of festivals throughout the year. These festivals not only hold immense cultural significance but also present a golden opportunity for businesses to capitalize on the holiday season. Holiday marketing […]

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Tail of a Click: 9 Ways to Detect Click Fraud in Your Campaigns

Written by Mridula Bhatt

In the rapidly evolving landscape of digital marketing, one of the persistent challenges that advertisers and marketers face is click fraud. Click fraud refers to the deceptive practice of generating invalid or fraudulent clicks on online advertisements with the intent […]

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The Close-Knit Social Network: Attribution Models for Social Media Marketing

Written by Mridula Bhatt

In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these […]

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Knitting Partnerships of Interest: Brand Partnership KPIs and Features

Written by Mridula Bhatt

The ultimate goal of every marketing campaign is to create a niche for the business in the vast ecosystem of competitors, corporations and consumers. But when you’ve explored all the domains and connected with every possible target audience, the selfsame […]

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