Marketer’s Guide to Holiday Marketing in India: 7 Strategies to End Your Year Under Profiting Showers
Written by Mridula Bhatt
India, a land of diverse cultures and traditions, celebrates a multitude of festivals throughout the year. These festivals not only hold immense cultural significance but also present a golden opportunity for businesses to capitalize on the holiday season. Holiday marketing […]
Read MoreTail of a Click: 9 Ways to Detect Click Fraud in Your Campaigns
Written by Mridula Bhatt
In the rapidly evolving landscape of digital marketing, one of the persistent challenges that advertisers and marketers face is click fraud. Click fraud refers to the deceptive practice of generating invalid or fraudulent clicks on online advertisements with the intent […]
Read MoreThe Close-Knit Social Network: Attribution Models for Social Media Marketing
Written by Mridula Bhatt
In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these […]
Read MoreKnitting Partnerships of Interest: Brand Partnership KPIs and Features
Written by Mridula Bhatt
The ultimate goal of every marketing campaign is to create a niche for the business in the vast ecosystem of competitors, corporations and consumers. But when you’ve explored all the domains and connected with every possible target audience, the selfsame […]
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