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About: Mridula Bhatt


Mridula Bhatt is a seasoned marketer with a passion for experiential research, perpetually engaged in the pursuit of all that’s “new”. She finds solace in the company of her feline companions as she navigates her way through the mazes of immersive virtual worlds. As a literature buff, Mridula is also a discerning critic of life's intriguing narratives. Wanna have a chat? Find her on LinkedIn!


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India’s Craze for Hyper Casual Games: Popularity, Market Trends, and Monetization Strategies

Written by Mridula Bhatt

Remember the days of patiently waiting for your computer to boot up just to play a simple game of Solitaire? Those times are long gone, my friend. In India, the mobile gaming landscape is experiencing a hyper casual revolution, and […]

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The Unlikely Ally: Benefits of Reddit Ads for Mobile Marketers

Written by Mridula Bhatt

With billions of smartphone users worldwide, reaching your target audience on their mobile devices is not just advantageous but essential for staying ahead in the competitive market. However, amidst the plethora of advertising platforms available, one often overlooked gem stands […]

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The Imperative of Competitive Analysis

Written by Mridula Bhatt

Every day, thousands of new apps emerge, seeking to carve their niche in users’ smartphones. Amidst this fierce competition, the need for strategic planning and insightful decision-making becomes paramount. Just as a seasoned explorer navigates through the dense foliage, developers […]

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CTV Incrementality: The Smarter Way to Mobile Growth

Written by Mridula Bhatt

With its ability to seamlessly blend the power of television with the interactivity of the internet, CTV advertising offers a plethora of perks that traditional mediums can only dream of. However, amidst this digital revolution, one concept stands out for […]

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Tailored Triumphs: Custom Product Pages for App Store Success

Written by Mridula Bhatt

In today’s mobile-first economy, where app stores are flooded with countless options, standing out is crucial for success. One often overlooked but immensely powerful tool for app developers is creating custom product pages. These pages serve as the storefront for […]

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Redefining User Engagement: Comprehensive Guide to Dynamic Ads

Written by Mridula Bhatt

Dynamic ads, characterized by their ability to adapt and personalize content based on user behavior and preferences, have redefined how businesses engage with their target audience. In this comprehensive guide, we delve into the intricacies of dynamic ads, exploring their […]

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The Casual Way to Stay Connected: Email Marketing for Mobile Apps

Written by Mridula Bhatt

Where apps compete for attention, mastering the art of promotion is indispensable. Amidst the myriad of marketing channels available, email stands out as a timeless and powerful tool for reaching both existing and new users. With its unparalleled ability to […]

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OTT Marketing – A Comprehensive Guide to Successful OTT Ads

Written by Mridula Bhatt

As streaming services continue to dominate the entertainment industry, OTT platforms have become an integral part of consumers’ daily lives, offering a diverse range of content accessible on-demand. This paradigm shift in viewing habits has not only revolutionized entertainment but […]

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Era of Inventive Breakthroughs: Mobile App Trends and Predictions for 2024

Written by Mridula Bhatt

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. As we step into 2024, the mobile marketing arena is poised for significant transformations. From cutting-edge technologies to innovative strategies, the coming year promises to redefine […]

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Marketer’s Guide to Holiday Marketing in India: 7 Strategies to End Your Year Under Profiting Showers

Written by Mridula Bhatt

India, a land of diverse cultures and traditions, celebrates a multitude of festivals throughout the year. These festivals not only hold immense cultural significance but also present a golden opportunity for businesses to capitalize on the holiday season. Holiday marketing […]

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Tail of a Click: 9 Ways to Detect Click Fraud in Your Campaigns

Written by Mridula Bhatt

In the rapidly evolving landscape of digital marketing, one of the persistent challenges that advertisers and marketers face is click fraud. Click fraud refers to the deceptive practice of generating invalid or fraudulent clicks on online advertisements with the intent […]

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The Close-Knit Social Network: Attribution Models for Social Media Marketing

Written by Mridula Bhatt

In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these […]

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Knitting Partnerships of Interest: Brand Partnership KPIs and Features

Written by Mridula Bhatt

The ultimate goal of every marketing campaign is to create a niche for the business in the vast ecosystem of competitors, corporations and consumers. But when you’ve explored all the domains and connected with every possible target audience, the selfsame […]

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