All the features you need in
a complete Ad Tech solutions provider

Get the latest updates and news from Trackier

Get new posts on email

Home » Blog » Partner Marketing » How to optimise your online marketing Ad Spend Effectively?

How to optimise your online marketing Ad Spend Effectively?

Written by Aishna Ohri

Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic and but time taking.

Then comes the paid advertising tools like Google Adwords, Facebook Ads, Linkedin ads, etc..​​They no doubt provide you with business analytics but they are expensive as they charge you based on impressions, and clicks and they even miss the major marketing feature that is performance-based marketing, It helps you identify affiliates and influencers that are giving you maximum sales. Based on this you can make the judgment on how to streamline your ad spend.

You can fearlessly depend on this magical Performance marketing tool Trackier. It helps you identify your best-performing affiliates and influencers, set specific goals, build a plan and set of agreements for accomplishing them, and set up tracking to be 100 percent clear when those goals are met. With Trackier you only pay for the conversions and not the unwanted clicks and impressions.

Besides, Performance marketing is a type of digital marketing where brands pay based on the performance of their affiliates and influencers. In simple words, you only pay for affiliates or influencers who are giving you maximum sales.

Don’t you think it would be amazing if you only pay for affiliates and influencers who are giving you maximum sales?

Marketing Ad Spend

Performance Marketing, Maximise ROI, Ad Spend, Business Growth

Now let’s know about the performance marketing players, the entities typically involved in building a performance marketing strategy.

The Brand

Also referred to as an advertiser or a company that wants to sell their products or service and wants to achieve specific goals like more leads and sales.

The Publisher

The Publisher is called as affiliate, marketer, or partner. A person or company that uses various strategies and techniques to promote the brand and achieve its goals. Publishers carry out the promotion on their own media like a blog, websites, social media accounts

Networks & Platforms

The third-party entities that connect brands and publishers. Manage campaigns and payments, track performance of the campaigns. It is not important for brands to necessarily go through a network, but they are most likely to need a platform like Trackier to track clicks, sales, and other KPI’s ( key performance indicators).

Outsourced program managers (OPMs)

The firms and agencies that run full-service marketing campaigns for brands that don’t prefer an in-house team. OPM’s provide services like marketing strategy, publisher recruiting and campaign design etc. Can also help to optimize performance through landing page optimization, search engine optimization (SEO), and various online marketing best practices.

Know More about performance marketing and how it helps! Speak to our experts as we are dedicated to making sure you invest online wisely.

More Blogs From Us

  • CTV, OTT Trends And Their Application 

    There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people. Can you imagine there are more subscriptions to video streaming services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ […]

    Read More
  • Taking Your Affiliate Advertising International

    Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which […]

    Read More
  • Benefits Of Couponing In Your Affiliate Marketing Strategy

    As a business owner, agency or an individual, we strive to be successful in our work. A successful affiliate marketing strategy sounds tempting as it grows the business rapidly. And who doesn’t want to grow their business while using techniques […]

    Read More
  • How To Make A Good Partnership Program The Best?

    A decent partnership program is a mutual benefit for the two parties involved. While one party acquires prominence, client base, and approval, the other receives the rewards for their efforts in the form of profits for their business.  Before getting […]

    Read More
  • Creating A Modern Partnership Program That Works

    Affiliate marketing is frequently pertained to as Partnership marketing because you’re partnering with others to help retail your products and/ or services. There are numerous affiliate or partnership programs available on the Internet today, so it’s important to make yours stand […]

    Read More

Tap every user attribution in real-time with Trackier

You’re in!


Thank you for subscribing to Trackier’s newsletter. We will send you only the best content, with actionable steps you can take to grow your business.

Everything you need to know about Deep Linking