Logo Trackier

All the features you need in
a complete Ad Tech solutions provider

Get the latest updates and news from Trackier

Get new posts on email

Home » Blog » Partner Marketing » How To Optimise Your Online Marketing Ad Spend Effectively?

How To Optimise Your Online Marketing Ad Spend Effectively?

Written by Aishna Ohri

Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic and but time taking.

Ad Optimization

Then comes the paid advertising tools like Google Adwords, Facebook Ads, Linkedin ads, etc..​​They no doubt provide you with business analytics but they are expensive as they charge you based on impressions, and clicks and they even miss the major marketing feature that is performance-based marketing, It helps you identify affiliates and influencers that are giving you maximum sales. Based on this you can make the judgment on how to streamline your ad spend.

You can fearlessly depend on this magical Performance marketing tool Trackier. It helps you identify your best-performing affiliates and influencers by providing you a platform the allows you to place specific goals, create a plan and set of agreements for accomplishing them, and set up tracking to be 100% clear when those goals are achieved. With Trackier you only pay for the conversions and not for the unwanted clicks and impressions.

Additionally, performance marketing is a type of digital advertising where firms pay affiliates and influencers depending on their performance. Simply said, you only pay for affiliates or influencers that generate the most sales for you.

Don’t you think it would be amazing if you only pay for affiliates and influencers who are giving you maximum sales?

 

Money Circle Life

Now let’s know about the performance marketing players, the entities typically involved in building a performance marketing strategy.

The Brand

Also known as an advertiser or a business that aims to market its goods or services and realise particular objectives like increasing leads and sales.

The Publisher

Affiliate, marketer, or partner are terms used to describe the Publisher. a person or business that use a variety of strategies and techniques to market the brand and accomplish its objectives. Publishers advertise through their own platforms, such as blogs, websites, and social media profiles.

Networks & Platforms

The intermediary organisations that link brands and publishers. Manage payments and campaigns, and keep tabs on their effectiveness. The necessity for a platform like Trackier to track clicks, sales, and other KPIs is more likely for companies than it is for them to go through a network ( Key Performance Indicators).

Outsourced Program Managers (OPMs)

Companies and agencies that manage full-service marketing campaigns for companies that don’t prefer an in-house team. OPMs offer services like campaign design, publisher recruitment, and marketing strategy, among others. can also aid in performance optimization through best practises for online marketing, search engine optimization (SEO), and landing page optimization.

To know more about performance marketing and how it helps! Speak to our experts as we are dedicated to making sure you invest online wisely.






More Blogs From Us

  • Features that SaaS Affiliate Trackers Should have

    It is a task to manage an entire affiliate network, mainly when there are multiple campaigns and affiliates across multiple channels. Even with the experienced professionals it is a demanding task.   As we know it’s important to track the […]

    Read More
  • CTV, OTT Trends And Their Application 

    There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people. Can you imagine there are more subscriptions to video streaming services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ […]

    Read More
  • Taking Your Affiliate Advertising International

    Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which […]

    Read More
  • Benefits Of Couponing In Your Affiliate Marketing Strategy

    As business owners, agencies, or an individual, we strive to be successful in our work. A successful affiliate marketing strategy sounds tempting as it grows the business rapidly. And who doesn’t want to grow their business while using techniques that […]

    Read More
  • How To Make A Good Partnership Program The Best?

    A decent partnership program is a mutual benefit for the two parties involved. While one party acquires prominence, client base, and approval, the other receives the rewards for their efforts in the form of profits for their business.  Before getting […]

    Read More
Bottom Image

Tap every user attribution in real-time with Trackier