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How Brands and Affiliates Profit from UEFA Champions League

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When the UEFA Champions League is contrasted with other major sporting events, its significance becomes clear. While the 2023 Super Bowl attracted 143 million spectators worldwide, the overall audience for a UEFA Champions League final is predicted to be 400 million viewers, demonstrating the enormous global audience that even non-international football matches can draw in.

With 32 clubs still remaining at the beginning of the group stage and just one at the end, the Champions League Final marks the culmination of a long European football season.

Discover the secrets behind successful brand partnerships, affiliate marketing tactics, and innovative campaigns that drive engagement, increase conversions, and unlock profit potential in the world of UEFA Champions League marketing

Champions League in iGaming

In Europe, where the iGaming industry is more developed, many clubs, leagues, and tournaments already have relationships with bookmakers. This demonstrates the popularity of soccer in the iGaming industry when contrasted with the major North American sports where those relationships are only now starting to take off.

Localization is essential for most sports and events, and this situation is no exception. The critical distinction is that the Champions League has teams from all around Europe, therefore localization will have a different connotation in each nation where the competition is broadcast. A safe strategy is to concentrate your marketing efforts on well-known club football players who were either born or now play in your area. Your viewers would be acquainted with all these players.

In addition, unlike European leagues, games are played in the middle of the week, giving brands a rare opportunity to interact with users on a regular basis rather than just on the weekends. On days when that isn’t typically the case, offering midweek special promotions on these sports can assist generate additional interest.

Possessing offers specific to those players might also be beneficial because soccer is a sport centered on star players and the Champions League pushes them all against one another. It is simple to draw bets by creating wagers on which player will have more shots, goals, or even saves for the goalkeepers. 

Affiliates and brands can make a profit from UEFA Champions League betting through commission-based partnerships and advertising.

Affiliates, such as sports betting affiliates, partner with online sports betting operators and promote their services to potential customers. When a customer clicks on an affiliate’s link and signs up with the betting operator, the affiliate receives a commission on the customer’s betting activity. Affiliates can also earn revenue share commissions based on the net revenue generated by their referred players over time.

Brands, such as online sports betting operators, can make a profit through the bets placed by customers on UEFA Champions League matches.

In addition to commission-based partnerships and betting profits, affiliates, and brands may also earn revenue through advertising. This can include display ads, sponsored content, and social media promotions. Companies can pay for advertising space or pay-per-click advertising, which can drive traffic to their website and increase their visibility among potential customers.

It’s worth noting that regulations regarding online sports betting and gambling can vary by country. Affiliates and brands should ensure that they comply with all applicable laws and regulations to avoid legal issues or penalties. 


However, some iGaming companies may offer betting or gambling opportunities related to the UEFA Champions League, such as allowing users to place bets on the outcome of matches or on the performance of specific players. It is important to note that online gambling laws and regulations vary by country, and users should ensure that they are complying with all applicable laws and regulations before engaging in any iGaming activities.

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