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Home » Blog » Benefits of Direct and Indirect Marketing

Benefits of Direct and Indirect Marketing

Written by Aishna Ohri

Direct and Indirect Marketing

In this blog we will discuss everything about this, which will help you in deciding what kind of marketing is ideal for your brand or how you can use both in an effective manner.

Direct marketing:

This type of advertising is the one that intends to gain specific attention or act across the selected set of users for example order placement, website visit, Information requests. There are different types of communication methods like through social media, Direct Mailers, Telemarketing, Social advertising and the most effective mode of marketing is Direct Email Marketing.

The best part of implementing direct marketing is that it is measurable. Like, to measure a cookie or pixel is required, it can track that the user has used the code.

Direct Marketing

 

Benefits of Direct Marketing

The advertising that allows you to market your brand, service and product directly to the target market and helps measure the results easily is called Direct Marketing. Below are some benefits of direct marketing:

Targeting:

Reaching specific users through personalised Messages. The success of the consumers depends on researching and identifying the consumers who are likely to convert.

Optimizing Marketing Budget: 

Tight budget? It’s a smart choice to target online direct marketing to focussed audience, it allows you to have realistic goals and sales improvement experience.

Boost Sales of Present clients:

Direct Marketing allows you to bring value to the relationship between your brand and your customers. It also allows you to maintain that relationship consistently which leads you to the path of generating new sales opportunities.

Loyalty Strategy:

Customisation of your marketing, promotion and email content as per the needs of your customers is possible with Direct Marketing. Combining your direct marketing with a loyalty program is the best approach.

Creation of Business Opportunities:

Direct marketing helps adapting to changing market demands consistently, thereby making them more responsive.

Result Analysis: 

In order to measure your results and make decisions in real time, direct marketing is the best approach. And Trackier helps you provide deeper insights on your consumer behavior.

Indirect Marketing

Benefits of Indirect Marketing

This type of marketing also brings a lot on table, let’s discuss the advantages below.

Providing the content that adds value:

Educating potential customers and generating leads through problem solving content is always a great idea. Talking about people’s problem and solutions is likely to attract customers.  

Cost effectiveness: 

It is considered as the Most Cost Effective form of marketing as it tries to target clients organically as well for example through content etc which can be completely free.

Strategy: 

If done in a focussed manner indirect Marketing can be the core strength of any brand or business like a content strategy build right will never be outdated and useful blogs will add value to your business at all times.

Any kind of marketing requires deeper insights that Trackier masters in!

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