Exhaustive Online Automation Tools for your business in the present world can be a good step towards your business growth. It’s a universal desire of every businessman to scale their business in a rapid and cost- effective way. All it takes is awareness and adaptibility.
Automation Tools, Mobile Marketing, Business Growth
What are automation tools and how do they help?
Automation Tools are the tools that help organisations or businesses automate their testing needs, this is likely to reduce human intervention and achieve greater speed, reliability and efficacy.
For Example Trackier is an automation tool that has three major features that help businesses grow.
1. Performance marketing tool:
Performance marketing tool by Trackier helps the brands, organisations identify their affiliates and influencers that are giving them maximum returns and even helps them with a dedicated panel where the users can streamline the payments of their affiliates and influencers as well. This tool saves the businesses time and money, as the ground work is done by trackier. Brands only spend on marketing service providers after their business objectives have been achieved or when specific actions have been taken, such as a click, sale or lead. In other words, it is performance-based marketing.
2. Mobile Marketing Platform (MMP):
Mobile marketing platform is the one that helps the mobile apps understand which of their channels are giving their application higher insights that help in the growth of the application. Trackier MMP traces the source of an install (organic/paid) and gives aggregate statistics for it.
Helps track Affiliate traffic – Number of users bought by publishers, advertisers or agencies
IN APP ADVERTISING (IAA) AND IN APP PURCHASING (IAP) – These Two features help you track monetization strategies and their effectiveness.
Audience segmentation insights can help to tailor in-app engagement strategies.
Pull out reports for performance metrics for any given period, user trajectory, publisher/advertising channel etc.
Helps to define a list of events (in-app benchmarks) that a user reaches as s/he progresses through the App.
You can pick from preset events like first recharge, level achieved, tutorial complete and registration, OR create your own custom events e.g. partial registration.
Logs: One feature that allows you to download monthly/weekly logs of clicks/impressions/installs/uninstalls/ conversions/in-app events as per different categories e.g. geography, partners, agencies, event IDs etc.
These business insights of your Mobile Application can help you make the right business online marketing decisions.
Mobile Marketing Platform Anti-Fraud Tool: Block fraudulent downloads to prevent swelled up costs.
Performance Marketing Anti-fraud tool: Blocks and identify fake clicks and their source of having such tools
Considering the present day scenario, our lives have become busy and we always have some or the other thing in our schedule. Such tools enhance your work life balance as they take your worry away, save your time by bringing you business insights that can maximise your ROI which eventually upscales your business. And once your business is on a progressive path you can focus on other things in life, who doesn’t need that extra hour of relief!
Scope of CTT and OTT in India India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, […]
Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which […]
Benefits Of Couponing In Your Affiliate Marketing Strategy
As a business owner, agency or an individual, we strive to be successful in our work. A successful affiliate marketing strategy sounds tempting as it grows the business rapidly. And who doesn’t want to grow their business while using techniques […]
Know Which Of your Influencers Are Giving You Business Growth?
Influencer Marketing is the most trending marketing technique preferred by the brands to market their products and services these days. This type of social media marketing that involves endorsements, product placements from influencers, people and organisations who imbibe expert level […]
A World Without Cookies: Prioritise Consumer Privacy And Maintain Accurate Measurement
Whether you’re prepared or not, cookies eradication has begun and is taking a full swing. Measuring digital marketing efforts is becoming more challenging as a result of the cumulative effects of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection […]