There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people.
Can you imagine there are more subscriptions to video streaming services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ than there are people in the USA.
With such demand and likability the CTV has also attracted advertisers in a grand way. Since CTV (connected TV) has been introduced to the world there is no putting a stop to its popularity.
The major reason why CTV/ OTT has gained popularity is because the audiences have more than ample content to view. They can watch from cross-cultural content to documentaries, fiction etc.. it’s like never ending entertainment, power in users hands to view anything that interests them at any time, anywhere, on any device.
CTV, OTT, Business growth, Performance Marketing
OTT & CTV
– OTT (Over the Top)
OTT Provider is a service that is connected to the internet, it enables video viewing by audiences on TV, mobile, Tablet through apps, sites bypassing broadcast, Cable and satellites. Example Netflix, Hotter etc.
– CTV (Connected TV)
CTV’s include the sticks, streaming boxes, TV’s that allow audiences to enjoy OTT and streaming Services through internet connectivity
In SVOD there are no long term contracts, it offers greater options. As all the SVOD channels strive to offer the best content it becomes challenging for the providers. Therefore the end users benefit as they happen to get access to the best and exclusive content.
3. Advertising Based Video on Demand (AVOD):
This is basically a discounted or a free service for example Youtube, Daily Motion etc. Premium content owners rarely use AVOD as it comparatively generates lower revenues.
If you are willing to advertise through any platform, the best way is to have a tracking tool like Trackier that gives out the business insights which can certainly help you make the right business call.
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