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Home » Blog » Affiliate Marketing » Know Which Of your Influencers Are Giving You Business Growth?

Know Which Of your Influencers Are Giving You Business Growth?

Written by Aishna Ohri

Influencer Marketing is the most trending marketing technique preferred by the brands to market their products and services these days. This type of social media marketing that involves endorsements, product placements from influencers, people and organisations who imbibe expert level of knowledge and influence in their field is opted due to good ROI.

The Present State of influencer marketing

Initially when influencer marketing was budding, it was limited to celebrities and few High profile dedicated bloggers. Gradually Influencer marketing became a profession of many social media users, a lot of home grown aspiring influencers are now present in the market to endorse your product from lowest to highest cost depending on their reach. This has made the influencer marketing competitive and has made it difficult to identify which influencers have potential.

Are you able to identify your high performing influencers?

Now when you as a brand choose a set of influencers to boost your sales and build trust in the mind of potential customers, you surely expect your brand to outperform and achieve set business goals. After spending on influencers you may get the business growth, But here you are just betting on influencers not knowing which of them are giving you maximum sales and which of them are giving you least business.

Think of a tool that can provide you with such insights?

Trackier makes this possible for you! It is a platform where you can analyse which of your influencers are giving you maximum sales. This insight can indeed help you in making the right business call. Invest in the influencers wisely with us.

Speak to our experts to Know More

Business growth

Influencer Marketing, Business growth

Value of Influencer Marketing

Influencer Marketing is already a billion dollar industry and continues to be on the verge of growth. Platforms like instagram, Snapchat, Youtube and Tiktok have their own set of influencers with different demographics. Due to its high returns as compared to other marketing techniques, Influencer marketing is the most relied on means of marketing these days.

Following are the steps on how to Strategize Your Influencer Marketing?

  1. How to identify influencers and decide their payouts?

A good research should be the first step, deciding which platform you want to promote on and if you already have a strong presence on it, it’s an added advantage. To decide the payouts you should see the popularity of the influencer.

Types of influencers:
Mega-Influencers : 1 million followers
Macro-Influencers: 100k-1M followers
Micro-Influencers: 10k-100k followers
Nano-Influencers: 1k-10k followers

   2. Set a Budget: Choosing a commission Structure

Two popular ways of compensating influencers are through commissions and performance based payouts. You can make use of a tool like Trackier which will help you analyse which influencer has given you maximum sales and whether the influencer is worth spending on.

   3. Parameters to Measure the performance of your influencers

In order to measure the performance of the influencer-affiliate program accurately, you must know what the relevant KPI’s are for you. The common KPI’s (Key Performance Indicators) for Influencer or an affiliate marketing are:

  • Total Revenue
  • Conversion
  • No. of sales
  • Average order value
  • Engagement

Trackier helps you with complete analysis and growth of your online business.

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