Every day we make thousands of decisions, from what to have in breakfast to when to go to sleep, be it small or big decisions, most of such decisions are taken in the blink of an eye. It’s said that people make decisions in as little as a 3rd of a second. In this scenario it becomes difficult to encourage online viewers to make a purchase, and one stop solution to encourage people and draw their attention is the Pre-roll ads.
Pre-roll ads, that you can’t miss to notice as they are the promotional ads played before the material you wish to see online. Mostly seen on Youtube platforms and they are of around 30 to 60 seconds.
Pre roll ads have a very practical approach as it is displayed before the content the viewer is willing to see, therefore they are bound to view the ad.
The targeting capabilities of pre-roll ads are high, additionally they are pay per view ads which make them super valuable. And you can even segregate which customers you want to showcase your ads to, on the basis of age, location, gender and more.
The best part of pre roll ads is that they do not interrupt the viewer from viewing the content of their interest. These ads are likely to be viewed as the viewer is aware that it will eventually lead to the content they are trying to view.
Pre-Roll ads are Top of the funnel content, that means they increase awareness and drive traffic
Self aware ads, the pre-roll ads with the fact that the viewers are aware they will have to view the ad before their content is displayed helps the marketer to make full use of these seconds they have to showcase their capabilities and drive traffic.
The content of the ads should be hooking so that the viewer does not skip if there is an option
Crisp and concise content is likely to drive traffic
Creativity is the key element to keep the viewers glued as they are always looking for something new. Your ad will only be noticed if it’s different.
Making viewers view the video is not the ultimate goal, the aim is to drive them to the target page through a strongly defined Call-To Action Button