Main Logo

All the features you need in
a complete Ad Tech solutions provider

Get the latest updates and news from Trackier

Get new posts on email

Home » Blog » Affiliate Marketing » Lead Generation » All About Pre Roll Ads

All About Pre Roll Ads

Written by Aishna Ohri

What are they and how are they helpful?

Every day we make thousands of decisions, from what to have in breakfast to when to go to sleep, be it small or big decisions, most of such decisions are taken in the blink of an eye. It’s said that people make decisions in as little as a 3rd of a second. In this scenario it becomes difficult to encourage online viewers to make a purchase, and one stop solution to encourage people and draw their attention is the Pre-roll ads.

Pre-roll ads, that you can’t miss to notice as they are the promotional ads played before the material you wish to see online. Mostly seen on Youtube platforms and they are of around 30 to 60 seconds.

Three types of pre-roll ads

  1. Bumper: Ads less than 6 seconds mostly, played before the content
  2. Non-Skippable: Before, during and after the video that the viewer is willing to watch. Mostly 15-20 Seconds
  3. Skippable: Ad several minutes played before, after or during the video, but these are skippable after a few seconds.
Pre Roll Ads

Pre Roll Ads, How do they help

Why to run Pre-Roll Ads : Benefits

Pre roll ads have a very practical approach as it is displayed before the content the viewer is willing to see, therefore they are bound to view the ad.

  1. Target Audience

The targeting capabilities of pre-roll ads are high, additionally they are pay per view ads which make them super valuable. And you can even segregate which customers you want to showcase your ads to, on the basis of age, location, gender and more.

2. Uninterrupted approach

The best part of pre roll ads is that they do not interrupt the viewer from viewing the content of their interest. These ads are likely to be viewed as the viewer is aware that it will eventually lead to the content they are trying to view.

3. Brand Awareness

Pre-Roll ads are Top of the funnel content, that means they increase awareness and drive traffic

Ingredients of running effective pre roll Ads

  1. Self- Aware

Self aware ads,  the pre-roll ads with the fact that the viewers are aware they will have to view the ad before their content is displayed helps the marketer to make full use of these seconds they have to showcase their capabilities and drive traffic.

2. Hooking

The content of the ads should be hooking so that the viewer does not skip if there is an option

3. Concise

Crisp and concise content is likely to drive traffic

4. Creative

Creativity is the key element to keep the viewers glued as they are always looking for something new. Your ad will only be noticed if it’s different.

5. Call to Action

Making viewers view the video is not the ultimate goal, the aim is to drive them to the target page through a strongly defined Call-To Action Button


Trackier can help you increase traffic using Pre-roll Ads, Book a free Trial today!

More Blogs From Us

  • CTV, OTT Advertising Scope In India

    Scope of CTT and OTT in India  India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, […]

    Read More
  • Benefits Of Couponing In Your Affiliate Marketing Strategy

    As a business owner, agency or an individual, we strive to be successful in our work. A successful affiliate marketing strategy sounds tempting as it grows the business rapidly. And who doesn’t want to grow their business while using techniques […]

    Read More
  • Beginner’s Guide: Lead Generation, Distribution and How to Sell Leads

    A little-known fact in marketing is that well-established companies and brands who have experienced massive success have all worked upon lead generation, lead distribution, and selling leads at a point in time. Identifying your customer needs is the most basic […]

    Read More
Bottom Image

Tap every user attribution in real-time with Trackier