About: Mridula Bhatt

Remember the days of patiently waiting for your computer to boot up just to play a simple game of Solitaire? Those times are long gone, my friend. In India, the mobile gaming landscape is experiencing a hyper casual revolution, and […]

With billions of smartphone users worldwide, reaching your target audience on their mobile devices is not just advantageous but essential for staying ahead in the competitive market. However, amidst the plethora of advertising platforms available, one often overlooked gem stands […]

Every day, thousands of new apps emerge, seeking to carve their niche in users’ smartphones. Amidst this fierce competition, the need for strategic planning and insightful decision-making becomes paramount. Just as a seasoned explorer navigates through the dense foliage, developers […]

With its ability to seamlessly blend the power of television with the interactivity of the internet, CTV advertising offers a plethora of perks that traditional mediums can only dream of. However, amidst this digital revolution, one concept stands out for […]

In today’s mobile-first economy, where app stores are flooded with countless options, standing out is crucial for success. One often overlooked but immensely powerful tool for app developers is creating custom product pages. These pages serve as the storefront for […]

Dynamic ads, characterized by their ability to adapt and personalize content based on user behavior and preferences, have redefined how businesses engage with their target audience. In this comprehensive guide, we delve into the intricacies of dynamic ads, exploring their […]

Where apps compete for attention, mastering the art of promotion is indispensable. Amidst the myriad of marketing channels available, email stands out as a timeless and powerful tool for reaching both existing and new users. With its unparalleled ability to […]

As streaming services continue to dominate the entertainment industry, OTT platforms have become an integral part of consumers’ daily lives, offering a diverse range of content accessible on-demand. This paradigm shift in viewing habits has not only revolutionized entertainment but […]

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. As we step into 2024, the mobile marketing arena is poised for significant transformations. From cutting-edge technologies to innovative strategies, the coming year promises to redefine […]

India, a land of diverse cultures and traditions, celebrates a multitude of festivals throughout the year. These festivals not only hold immense cultural significance but also present a golden opportunity for businesses to capitalize on the holiday season. Holiday marketing […]

In the rapidly evolving landscape of digital marketing, one of the persistent challenges that advertisers and marketers face is click fraud. Click fraud refers to the deceptive practice of generating invalid or fraudulent clicks on online advertisements with the intent […]

Tracking mobile app metrics gives businesses a comprehensive idea about behavior, preferences, and app performance. Through this businesses can work on improving their user experience by understanding the way your users engage with your app. They can identify aspects of […]

Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things to be taken care of for a […]

Everyone is on their phones nowadays, even life without smartphones cannot be even imagined now. Things have changed and now technology is enhancing and so is the mobile marketing world. Using your mobile is the very first thing that we […]

There’s a buzz in the market with the current update from Apple on ios 14 that has come with some new advancements in privacy concerns for users. You might be also concerned about your data privacy with the increasing fraud. […]

Businesses nowadays are matching up to advanced technologies every day. After these smartphones have come up communicating has become more easy. Now businesses connect with their users by using the latest mobile app technology. They target their customers and pitch […]

The last purchase that you made you weren’t pretty sure about it, right? But after you had your hands on a great piece that you were looking for so long, it was totally worth trying the new one then. And […]

Online advertising has been growing and enhancing every day. The acronym CTR stands for Click-Through Rate (CTR) which is one of the most important metrics of online marketing. CTR is the measure of the number of clicks an ad receives […]

Wanna take your users to your alluring comic designs? But not finding a way to drive them directly to your page, now your problem is solved. Use Deep links, now you might be thinking what are deep links? So let’s […]

The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that […]

Brands and marketers are adapting to the newest marketing strategies for upscaling their businesses. From creating the most amazing user experience for customers to providing them with the utmost services to the clients, the business landscape has been enhanced a […]

Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. Mobile app analytics is the key to unlocking […]

Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]

Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of Internet services. It serves as a vital conduit for firms to interact with clients as well […]

Are you prepared to explore the intriguing world of iOS app attribution? As we plunge into this thorough manual, which will demystify the complexities of tracking and attributing app installs, engagements, and conversions on the iOS platform, fasten your seatbelts. […]

In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these […]

CTV advertising basically refers to promotions over smart TVs. Targeting on connected TV (CTV) is expected to change advertising. The fact that CTV advertising has taken a big boom which has resulted in great results for marketers. Let’s dig deeper […]

The affiliate marketing industry has been proliferating. This industry has not only benefited the brands to make profits but also given influencers ways to earn. The best part of this industry is that anyone can be a part of it […]

You had an idea in your mind, you worked hard on it to bring it to reality. And, now you have created a brand out of it. But, if are you still unable to get the desired numbers you dreamed […]

It was 50 yrs ago video games were created, can you imagine those times? Past years have been revolutionary, evolutionary for this industry. Comparing the gaming industry decades back to present is of vast difference and today’s gaming environments are […]

Every day we make thousands of decisions, from what to have for breakfast to when to go to sleep, be they small or big decisions, most of such decisions are taken in the blink of an eye. It’s said that […]

A lot of Hustle, Brainstorming, Research, and teamwork have been put into the launch of our new website Trackier, every aspect of the website is created keeping in mind the user. Our past experiences helped us in understanding where we […]

Ever Dreamt of creating a Gaming Application? All you need is the zeal, desire, Game Plan, and know-how on the technology. Let’s look into the steps of creating a gaming Application. Ways To Develop A Mobile Game Application Preparation on […]

It is a task to manage an entire affiliate network, mainly when there are multiple campaigns and affiliates across multiple channels. Even with experienced professionals, it is a demanding task. SaaS Affiliate Trackier is one platform that can be used […]

Think of a SaaS (Software as a service) based tool that is dedicated to provide your online business with solutions that impart to the growth of your business in every way possible. Trackier is the ideal tool having various features […]

Have a look into spectacular ways Mobile Marketing can grow your business. For those who are looking into how they can grow their business using mobile marketing it’s important to have a robust mobile marketing strategy and a tool like […]

India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, Netflix and Amazon Prime Video were some […]

There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people. Can you imagine there are more subscriptions to video streaming services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ […]

Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which […]

As business owners, agencies, or an individual, we strive to be successful in our work. A successful affiliate marketing strategy sounds tempting as it grows the business rapidly. And who doesn’t want to grow their business while using techniques that […]

Exhaustive Online Automation Tools for your business in the present world can be a good step towards your business growth. It’s a universal desire of every businessman to scale their business in a rapid and cost- effective way. All it […]

Influencer Marketing is the most trending marketing technique preferred by brands to market their products and services these days. This type of social media marketing that involves endorsements, and product placements from influencers, people, and organisations who imbibe expert level […]

Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic […]

The ultimate goal of every marketing campaign is to create a niche for the business in the vast ecosystem of competitors, corporations and consumers. But when you’ve explored all the domains and connected with every possible target audience, the selfsame […]