What is OTT? OTT is a content distribution channel that uses existing internet connections instead of other methods like cable boxes or radio waves. That means that we, as consumers, don’t have to use a traditional content distributor to access […]

The K-factor is a mobile marketing metric that evaluates your app’s virality by considering how many new users the typical existing user introduces to it.   What is the K-factor? K-factor in marketing is used to describe the virality rate […]

Device farms are a form of mobile ad fraud in which scammers manually carry out actions (like clicks, installs, and other types of engagement) to give the appearance of legitimate activity while sapping advertising budgets.  What is a device farm? […]

CPA (cost per action) fraud is a type of click fraud aimed at draining advertisers’ marketing budgets by faking actions post-app install. What is CPA fraud? Fraudsters aim to take advantage of LTV-focused campaigns and users’ activity post install, by […]

Cohort analysis refers to the process of taking a large group of users or customers and breaking them down into smaller segments (aka cohorts) with certain, specified characteristics over a set period. How do specific types of users engage with […]

What is Click Redirection? Ever clicked on an online ad or link with the intention of visiting a specific website, but instead you were redirected to another website? This is called click redirection. It is a type of ad fraud […]

Click hijacking is one of the most common forms of attribution fraud, but it’s also one of the easiest to spot. When a fake click is delivered to an attribution after the installation has begun, this is known as click […]

What is Click Flooding? A click fraud that prevalently occurs in the affiliate marketing industry is click flood or click spamming. Click flooding, though easy to detect, is a notorious fraud practice that drains the budget of many unaware affiliate […]

Brand Safety is protecting the reputation of a brand by ensuring its advertisements are not Placed anywhere on any unsecured websites, that may harm the authenticity of the brand. These unwanted things may include websites, articles, posts, videos, or apps. […]