OTT (Over-the-top) What is OTT? OTT is a content distribution channel that uses existing internet connections instead of other methods like cable boxes or radio waves. That means that we, as consumers, don’t have to use a traditional content distributor […]

The K-factor is a mobile marketing metric that evaluates your app’s virality by considering how many new users the typical existing user introduces to it.   What is the K-factor? K-factor in marketing is used to describe the virality rate […]

Device farms are a form of mobile ad fraud in which scammers manually carry out actions (like clicks, installs, and other types of engagement) to give the appearance of legitimate activity while sapping advertising budgets.  What is a device farm? […]

CPA (cost per action) fraud is a type of click fraud aimed at draining advertisers’ marketing budgets by faking actions post-app install. What is CPA fraud? Fraudsters aim to take advantage of LTV-focused campaigns and users’ activity post install, by […]

Cohort analysis refers to the process of taking a large group of users or customers and breaking them down into smaller segments (aka cohorts) with certain, specified characteristics over a set period. How do specific types of users engage with […]

What is called Click Redirection? Sometimes known as automation redirection, click redirection is another type of mobile ad fraud, where even a user gets redirected to a certain aid, even if he didn’t click on that. This occurs because of […]

What Is Click Injection? Click injection is another type of ad fraud that follows much of the same patterns of its brute-force brother. The main point of difference is where and when these clicks are sent. These clicks are not […]

Click hijacking is one of the most common forms of attribution fraud, but it’s also one of the easiest to spot. When a fake click is delivered to an attribution after the installation has begun, this is known as click […]

Click Flooding or Click Spamming is a type of fraud where a large number of clicks are sent in an attempt to obtain the last-click before an install occurs. What Is Click Flooding? Click flooding, also known as click spamming, […]