CPA fraud

Written by Barkha Gaur

CPA (cost per action) fraud is a type of click fraud aimed at draining advertisers’ marketing budgets by faking actions post-app install. What is CPA fraud? Fraudsters aim to take advantage of LTV-focused campaigns and users’ activity post install, by […]


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Cohort analysis

Written by Bharath

Cohort analysis refers to the process of taking a large group of users or customers and breaking them down into smaller segments (aka cohorts) with certain, specified characteristics over a set period. How do specific types of users engage with […]

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Click Redirection

Written by Nikhil

What is called Click Redirection? Sometimes known as automation redirection, click redirection is another type of mobile ad fraud, where even a user gets redirected to a certain aid, even if he didn’t click on that. This occurs because of […]

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Click Injection

Written by Nikhil

What Is Click Injection? Click injection is another type of ad fraud that follows much of the same patterns of its brute-force brother. The main point of difference is where and when these clicks are sent. These clicks are not […]

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Click Hijacking

Written by Bharath

Click hijacking is one of the most common forms of attribution fraud, but it’s also one of the easiest to spot. When a fake click is delivered to an attribution after the installation has begun, this is known as click […]

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Click Flooding

Written by Barkha Gaur

Click Flooding or Click Spamming is a type of fraud where a large number of clicks are sent in an attempt to obtain the last-click before an install occurs. What Is Click Flooding? Click flooding, also known as click spamming, […]

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Brand safety

Written by Barkha Gaur

Brand Safety is protecting the reputation of a brand by ensuring its advertisements are not Placed anywhere on any unsecured websites, that may harm the authenticity of the brand. These unwanted things may include websites, articles, posts, videos, or apps. […]

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Click Farms

Written by Bharath

By definition, a click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise […]

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CTIT

Written by Nikhil

Click to Install time (CTIT) is the time between clicking on the online advertising  and opening the versatile application interestingly after effectively downloading the application structure application store. It is numerically derived from subtracting the initial time application open time […]

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Daily Active Users

Written by Nikhil

Daily active users are a key metric you should follow when you’re in the subscription business. When your DAU is high, it can be a great sign. It’s evidence that your customers are using your product and more customers are […]

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