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About: Bharath S.

Bharath’s attention is always divided between three domains - Data analysis, programming languages and technology. And you can find their traces in all of his writing. He indulges in culinary pleasures and long drives for a relaxing time, but you can also find a seasoned sportsman lying under his skin.


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Affiliate Marketing vs Dropshipping 2022: Which is Easier and Profitable

Written by Bharath S.

Considering the recent turn of events where people are forced to work from home, online businesses have become a norm, and we can positively predict that online business will increase in the days to come.  Work from home has fulfilled […]

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Earn More Money as an Affiliate Marketer in 2022

Written by Bharath S.

Affiliate marketing, also known as Performance Marketing, looks simple on the surface. Brands offer you, an Affiliate Marketer, a commission for every sale or conversion via the link they provide you through your promotional activity.  You don’t have to hold […]

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Learn How to Manage Your Affiliate Campaign in 2022

Written by Bharath S.

Affiliate marketing has evolved the eCommerce industry for good. It has changed the way brands used to attract consumers to their business. But what is more important is how you run your affiliate campaign. Affiliate Campaign Management defines your relations with […]

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Best Affiliate Traffic Sources for your Business in 2022

Written by Bharath S.

Choosing the right Affiliate traffic sources can create a lot of traction and help you expand your business at a faster pace. It is a big task as an affiliate marketer or a brand to generate constant and clean traffic […]

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What are Data Clean Rooms and why do you need them?

Written by Bharath S.

Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]

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Sportsbooks: Everything you need to know on Sports Betting

Written by Bharath S.

Sports betting has been going on for ages. People have been placing bets as long as sports have existed. The reasons for betting on sports are always the same; it is fun and there’s a chance of winning a lot of […]

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Best Sportsbook Affiliate Programs for Affiliate Marketers

Written by Bharath S.

Online sports betting is a booming industry, with a current capitalization of $225 billion USD annually. Despite being a limited market, sportsbooks have the ability to quickly increase your account if you are willing to put some effort into it. […]

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Media Buying and Its Relevance in the iGaming industry 

Written by Bharath S.

Not all marketing requires quirky slogans. Some require a deeper connection with your audience that resonates with your vision at the right time and for the right price. In the endeavor of reaching the right audience, most brands do paid […]

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Best Affiliate Marketing Strategies for iGaming in 2022

Written by Bharath S.

Affiliate Marketing has always been aggressively competitive. But what’s interesting is the scope of affiliate marketing in the iGaming industry. The iGaming industry is known for being overly regulated in terms of marketing. Most operators find it difficult to develop and […]

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B2B eCommerce Essentials: Learn everything about B2B eCommerce

Written by Bharath S.

Post pandemic era has begun and we are witnessing a huge change in the eCommerce marketing scenario across the globe. B2B eCommerce has become one of the major sales channels in the digital eCommerce space. With the emergence of B2B, […]

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Shopify Integration: Attribute better with Shopify and Trackier

Written by Bharath S.

Integration with multiple business systems is becoming popular among brands and various organizations who wish to attribute every process that they do. It not only helps them integrate data but also helps them analyze data, set business processes, and make […]

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Crypto Exchange Apps: How to Market Your Crypto Exchange App

Written by Bharath S.

 Cryptocurrency has gained tremendous popularity in the last decade and right now, it is revolutionizing the entire Fintech World by introducing Crypto Exchange Apps. The total global market capitalization of all cryptocurrencies as of May 2022 totals $1.28 trillion, which […]

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OTT Advertising: Best Practices To Follow in OTT Advertising

Written by Bharath S.

It is critical for marketers to think that their OTT advertising efforts are reaching their audience and are creative and innovative at the same time.  Media savvy marketers can now take advantage of OTT’s ability to deliver one-on-one engagement and […]

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Most Popular iGaming Affiliate Marketing Commissions in the Industry

Written by Bharath S.

Affiliate Marketing can be a powerful tool, and when it comes to generating efficient results and increasing financial growth for your gambling business, iGaming and affiliate marketing go hand in hand. The next thing that you need to consider is getting […]

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A Guide on In-App Advertising for Publishers

Written by Bharath S.

In-App Advertising has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour.  As […]

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Casinos in Metaverse: How Metaverse Revolutionized Online Gambling

Written by Bharath S.

With Mark Zuckerberg announcing the change of Facebook’s parent company name to Meta, Metaverse has become the talk of the town. Metaverse is a digital universe where people from all over the world can connect and interact with each other […]

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How to Prevent iGaming Affiliate Marketing Fraud

Written by Bharath S.

It’s not easy to be an iGaming operator these days as the market is highly competitive and one has to keep in mind the constant pressure they face due to regulations put in place by different nations for gambling. But […]

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Measuring K-Factor: How to boost K-Factor for your Mobile App

Written by Bharath S.

Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. […]

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AR and VR in iGaming: A Revolution in the Gambling Industry

Written by Bharath S.

Over the recent years, the online gambling industry has grown in popularity as more players become interested in online casinos and sportsbooks. The deadly COVID-19 pandemic forced multiple temporary closures of offline casinos in 2020, which substantially increased people’s interest […]

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Affiliate Onboarding: 5 Features To Streamline Affiliate Onboarding

Written by Bharath S.

It is said that the first step in creating a successful affiliate relationship is affiliate onboarding.  An ideal onboarding procedure will greatly assist new affiliates in creating interest for brand advertising for your business. However, effective communication is necessary to establish […]

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Smart Ways To Find Influencers In Your Niche

Written by Bharath S.

Influencer marketing has made a name for itself as an alternative strategy for unofficial brand promotion.  However, it is not easy to find influencers. According to a recent study, 54% of social media users use the platform to research products, […]

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Influencer Marketing: How To Grow Your Brand With Influencers

Written by Bharath S.

Influencer marketing is one of the best strategies for growing your company’s audience, establishing your authority in your domain, and becoming a thought leader in your area of specialization.  There is no denying the popularity of influencer marketing. Market size […]

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CTV Advertising: How Mobile Marketers Make the Most of It

Written by Bharath S.

Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]

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Affiliate Marketing Programs: How Do Affiliate Programs Work for Brands?

Written by Bharath S.

It is essential to understand affiliate marketing programs before you decide to expand your audience for your brand. As a matter of fact, 81% of brands use affiliate marketing programs. The amount spent on affiliate marketing in the U.S. alone […]

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iGaming in India: Exploring Potential of Online Gambling

Written by Bharath S.

Over $1 trillion is thought to be the market value of all legal and illegal sports betting worldwide. It is currently gaining popularity in a number of countries, and it is anticipated that the industry will keep growing. As a […]

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Leverage iGaming Affiliate Marketing with Real-Time Analysis

Written by Bharath S.

Targeted actions are the foundation of effective iGaming affiliate marketing campaigns to achieve the best results. But knowing how to aim for your target presents a challenge. You can only use luck as a strategy if you can keep track […]

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ASO Implementation for UA Managers

Written by Bharath S.

For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have […]

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Content Commerce: Content Marketing in eCommerce

Written by Bharath S.

Content Commerce has been on a steady rise in recent years. It’s not surprising that a more genuine method of reaching audiences should step up as we enter a cookieless world and witness the inevitable decline of advertising. But for marketers, brands, […]

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Why Affiliates and Referrals are the only Marketing Channels you need

Written by Bharath S.

The marketing channels you decide to use as part of your marketing strategy depend on the resources you have and the products you sell.  In this blog, we’ll talk about what a marketing channel is, the types of marketing channels, […]

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A World Without Cookies: Prioritise Consumer Privacy And Maintain Accurate Measurement

Written by Bharath S.

Whether you’re prepared or not, cookies eradication has begun and is taking a full swing. Measuring digital marketing efforts is becoming more challenging as a result of the cumulative effects of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection […]

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Referral vs Reseller: Choose the Right Partnership for Your Business

Written by Bharath S.

Any business that wants to increase sales and attract new clients must have a solid partnership strategy. As a result, it’s crucial to make informed partner decisions. Despite the fact that there are numerous channels for partnerships, our focus today is […]

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Partnership Marketing: 5 Steps to a Successful B2B SaaS Program

Written by Bharath S.

Distribution and marketing of SaaS products are equally as important as developing the service itself. It goes without saying that there are numerous ways to sell your business. There are many factors to take into account, from outbound to inbound […]

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QR Codes Marketing: A Marketing Success Guide for 2022

Written by Bharath S.

QR codes are becoming more and more common in the modern world. But there is nothing novel about QR codes. Despite the fact that they are widely used and can be found on everything from resumes and receipts to marketing […]

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Holiday E-Commerce: Prepare Your Online Store for Holidays

Written by Bharath S.

The biggest global shopping season of the year is about to begin, with projected global online holiday retail sales of $5.5 trillion in 2022. Compared to the $4.92 trillion earned at this time last year, holiday e-commerce sales around the […]

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