Click Flooding or Click Spamming is a type of fraud where a large number of clicks are sent in an attempt to obtain the last-click before an install occurs.
What Is Click Flooding?
Click flooding, also known as click spamming, is a type of fraud that occurs when an advertiser or ad network reports a large number of fraudulent clicks in for organic app installations.
Not only does click flooding cost the advertiser valuable marketing dollars for an organic app installation but it can also affect the advertiser’s ability to evaluate the effectiveness of their marketing campaigns.
