By definition, a click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise […]

Click to Install time (CTIT) is the time between clicking on the online advertising  and opening the versatile application interestingly after effectively downloading the application structure application store. It is numerically derived from subtracting the initial time application open time […]

Daily active users are a key metric you should follow when you’re in the subscription business. When your DAU is high, it can be a great sign. It’s evidence that your customers are using your product and more customers are […]

What is deep linking? Deep links are a type of link that sends users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time […]

Deferred deep links are mobile hosted links that are able to take the user to the intended content through the install process, basically matching the user who clicked a link in a paid or organic channel to the user who […]

A software platform that allows advertisers to manage data exchange accounts and multiple ad exchange accounts through one interface. DSPs are an effective marketing automation tool because they enable advertisers to buy high-quality impressions at scale with minimal friction.   […]

Effective cost per thousand impressions (technically, “effective cost per mille”). Definition eCPM helps compare media with different pricing methods by converting everything to a common metric. This can be helpful when you have a mix of ad buys denominated in […]

Emulated devices, often known as device emulators, are non-mobile devices that run mobile operating systems. Most developers use device emulators on their laptops to test their products on various devices or operating systems without having to buy and set up […]

What is Mobile Ad fraud? Mobile ad fraud is a representation of various methods used by fraudsters to exploit attribution systems used to measure ROI on advertisements. Ad fraud is most often perpetrated by publishers as well as individuals/groups (aka […]