CPA (cost per action) fraud is a type of click fraud aimed at draining advertisers’ marketing budgets by faking actions post-app install.
What is CPA fraud?
- Fraudsters aim to take advantage of LTV-focused campaigns and users’ activity post install, by measuring quality in-app events.
- These bad actions will either fake events manually or program bot scripts to mimic actual user behavior within the app.
How does CPA fraud work?
- Fraudsters will go a long way to pass their installs as legitimate, by pretending to be engaged users post install, or aim for the bigger rewards often available in CPA-based campaigns.
- They invest significant funds into studying real user behavior patterns via malicious software (aka malware) or self-operated apps, and later “teach” their bots to behave similarly in apps under their attack.
-
A Guide to Mobile Ad Fraud
Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]
Read More -
CTV Advertising: How Mobile Marketers Make the Most of It
Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]
Read More -
Block Affiliate Fraud Using Trackier’s Anti-Fraud Tool
What Is Affiliate Fraud? Affiliate fraud alludes to any misleading or deceitful action directed to create commissions from an associate promoting program. Partner extortion additionally envelops any exercises that are expressly illegal under the agreements of an affiliate marketing the […]
Read More -
Measuring K-Factor: How to boost K-Factor for your Mobile App
Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. […]
Read More -
How to Prevent iGaming Affiliate Marketing Fraud
It’s not easy to be an iGaming operator these days as the market is highly competitive and one has to keep in mind the constant pressure they face due to regulations put in place by different nations for gambling. But […]
Read More