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About: Nandini Pathak


Nandini Pathak is a digital content creator and proud dog mom who transforms tech talk into captivating stories. With a passion for technology and a rich background in content creation, she brings a playful, engaging twist to everything she writes. She thoroughly enjoys adventures with her furry sidekick. Follow her journey as she blends her love for words, wagging tails, and the wonders of the digital world.


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B2B Partnerships: A Guide to B2B Partner Programs, Tips, Strategies and Best Practices

Written by Nandini Pathak

The business world moves fast, and if you want to stay relevant, you need a winning partnership marketing strategy.  So let’s get partnering! In this article, we won’t bore you with “technical” jargon.  Instead, we will show you some awesome […]

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Coupon Affiliate Marketing Programs – How Do They Help Brands And Advertisers?

Written by Nandini Pathak

Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so […]

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Cookieless Tracking: Is This What The Future Looks Like?

Written by Nandini Pathak

Cookieless tracking is the future and we are all for it! The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers we are well versed with the cookie saga, however with privacy concerns […]

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