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Ad Stacking

Written by Nikhil Kumar

What is ad stacking? While only the top ad is visible with its impression actually served, multiple advertisers are billed for the impression, because when a user clicks the top ad, a click will be registered for all ads on […]


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Ad Server

Written by Nikhil Kumar

What is an Ad Server? An ad server is a software platform that is used to manage the distribution of ad campaigns across channels. It stores variations of creative assets for ad campaigns, like imagery, audio, and video files, and […]

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Ad Mediation

Written by Bharath S.

What is ad mediation? Ad mediation platforms help app publishers manage multiple ad networks on one centralized platform, which streamlines reporting and optimization. Without it, publishers need to manage each ad network through their individual SDKs and platforms.    Ad […]

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Ad Exchange

Written by Bharath S.

What is an ad exchange? An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They’re most often used to sell display, video, and mobile ad inventory. Ad […]

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Accelerated Mobile Pages

Written by Nikhil Kumar

Google launched the AMP framework in early 2016 due to the increasing need for creating an optimized and tightly integrated user experience, replacing slow and stuttering mobile experiences users had to deal with. What are Accelerated Mobile Pages or AMP? […]

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