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About: Reshu Manglik


Writes about anything and everything marketing under the sun. Master of procrastination, jack of gardening, and lover of words.


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Cricket World Cup 2023: Using Heatmaps for Performance Marketing Campaigns

Written by Reshu Manglik

World Cup 2023 – it’s time to glue your eyes to the screen- be it on the television or your performance marketing dashboard. While scoring bigs on the pitch is thrilling for players, scoring big in performance campaigns is no […]

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Holiday Marketing 2023: eCommerce Brand’s Playbook to Boost Sales & Delight Customers

Written by Reshu Manglik

It’s going to be THAT time of the year again – the great holiday season that makes every eCommerce brand go Ka-ching! Starting with Halloween in October, going all the way to New Year’s Eve, this quarter is brimming with […]

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The Guardian Hits the Kill Switch on Gambling Advertisements

Written by Reshu Manglik

Among the recent developments in the gambling advertisements ban, The Guardian took up the majority of space in the iGaming world with its recent ban on gambling advertising. Taking effect from June 15, 2023, the Guardian Group banned gambling advertisements […]

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Mastering Retention Marketing: How to Calculate LTV for Mobile Games

Written by Reshu Manglik

Did you know around 76% of businesses view Customer Lifetime Value (LTV) as one of the most important metrics? Why? Because as per the study, your existing consumers spend 67% more on your business than new customers. Needless to explain […]

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Retention Marketing 101: Leveraging Retention Report & Customer Report in MMP

Written by Reshu Manglik

Customer retention is the key to sustainable business growth in today’s competitive landscape. Without retaining existing customers, you risk losing revenue, hurting your brand, and missing out on expansion opportunities. Therefore, putting retention marketing at the forefront of your marketing […]

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12 Retention Marketing Strategies On A Budget [With Examples]

Written by Reshu Manglik

Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation […]

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10 Popular Channels to Master Mobile App User Acquisition Strategy 

Written by Reshu Manglik

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]

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12 Questions To Ask While Choosing an Affiliate Management Software Solution

Written by Reshu Manglik

Choosing an Affiliate Management Software Solution can be a tedious task. But it doesn’t have to be. With the right kind of information in hand, you can find the right Affiliate Marketing Solution for your business that works for you, […]

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