Cricket World Cup 2023: Using Heatmaps for Performance Marketing Campaigns
World Cup 2023 – it’s time to glue your eyes to the screen- be it on the television or your performance marketing dashboard. While scoring bigs on the pitch is thrilling for players, scoring big in performance campaigns is no […]
Read MoreHoliday Marketing 2023: eCommerce Brand’s Playbook to Boost Sales & Delight Customers
It’s going to be THAT time of the year again – the great holiday season that makes every eCommerce brand go Ka-ching! Starting with Halloween in October, going all the way to New Year’s Eve, this quarter is brimming with […]
Read MoreThe Guardian Hits the Kill Switch on Gambling Advertisements
Among the recent developments in the gambling advertisements ban, The Guardian took up the majority of space in the iGaming world with its recent ban on gambling advertising. Taking effect from June 15, 2023, the Guardian Group banned gambling advertisements […]
Read MoreMastering Retention Marketing: How to Calculate LTV for Mobile Games
Did you know around 76% of businesses view Customer Lifetime Value (LTV) as one of the most important metrics? Why? Because as per the study, your existing consumers spend 67% more on your business than new customers. Needless to explain […]
Read MoreRetention Marketing 101: Leveraging Retention Report & Customer Report in MMP
Customer retention is the key to sustainable business growth in today’s competitive landscape. Without retaining existing customers, you risk losing revenue, hurting your brand, and missing out on expansion opportunities. Therefore, putting retention marketing at the forefront of your marketing […]
Read More12 Retention Marketing Strategies On A Budget [With Examples]
Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation […]
Read More10 Popular Channels to Master Mobile App User Acquisition Strategy
So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]
Read More12 Questions To Ask While Choosing an Affiliate Management Software Solution
Choosing an Affiliate Management Software Solution can be a tedious task. But it doesn’t have to be. With the right kind of information in hand, you can find the right Affiliate Marketing Solution for your business that works for you, […]
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