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About: Udit Verma


Co-Founder and CMO of Trackier, Udit is a people person who knows how to connect individuals into teams, and inspire collective success. You give him a problem, and he’d come to you with a hundred solutions, especially if your challenges lie in the domains of advertising, brand management, and public relations. Connect with him over a round of cricket, drinks, or insightful conversation via LinkedIn!


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Data Never Matches: Addressing The Discrepancies  between Mobile Marketing Platforms and App Stores

Written by Udit Verma

Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms (trackers), let me first assure you that this dissimilarity is completely normal. However, […]

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Trackier Named Best Platform for Ad-Tech Solutions and Most Outstanding Mobile Attribution Solution at MOBEXX 2021

Written by Udit Verma

We are incredibly proud to announce that Trackier was bestowed with not one but two very prestigious awards at the MOBEXX Awards this year hosted by Adgully. We are overjoyed to be named the Best Platform for Ad-Tech Solutions and […]

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Affiliate Marketing Boom in Southeast Asia

Written by Udit Verma

Traditionally, the west, led by the US and the UK (Europe), has always been ahead of the east in creating new digital opportunities. It has consistently commanded innovations in the digital domain. However, in the past few years, the Southeast […]

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Finance Apps in APAC need An Effective Attribution Tracking Solution, Here’s Why.

Written by Udit Verma

With people being dependent on their phones for the smallest of the utilities, the demand for finance apps in the APAC region, in addition to OTT platforms and e-commerce websites, has been on a constant rise. Many people now do […]

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How top brands can leverage over others with the right partnerships in 2021?

Written by Udit Verma

The pandemic impelled the business reality to a standstill, severely affecting both human life and the economy. It posed supply disruptions, triggered labour shortages, and put a halt on the regular production economy. This has led to permanent changes that […]

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IDFA dead or not? What are the changes in IOS 14.5?

Written by Udit Verma

With the spiking rise in privacy concerns and bombarding advertising promotions based on data accumulation, customers are becoming alarmed about their information’s safety. Apple is one company that took the initiative and altered its privacy policy with proactive indicators. The […]

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Tracking App Downloads Initiated on the Mobile Web Is This Easy! Read to find out more

Written by Udit Verma

With the unprecedented crisis lurking over us, every brand is making a resolve to adapt and evolve per the world of digitization to connect with existing and new customers. These days, in the comfort of their homes, people are not […]

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Rising to the Challenges Facing Affiliate Marketing in APAC

Written by Udit Verma

Since the pandemic has dusked upon the world, Internet consumption has increased to 87%. Many brands are now realizing that Digital is the way forward in the upcoming times. They are leveraging the power of social media and OTT platforms […]

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How To Eliminate Attribution Risk and Drive ROI

Written by Udit Verma

The advent of technology in business has spiced up the digital spectrum with more competition, turning it into a performance-driven playing field. Following the same, digital marketing and affiliate programs have become pivotal to the new marketing arsenal, resulting in […]

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How the Brazilian LGPD Affects Your Affiliate Program

Written by Udit Verma

  By now you may have heard about the Brazilian LGPD Law that is coming into effect from August 2021, most likely. It is a new data privacy law that controls how websites collect and store the personal data of […]

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Leverage the Power of Integrated Mobile Strategies for Business Growth

Written by Udit Verma

Smartphone has become an important aspect of our lives, now more than ever. We use smartphones to fulfil all our daily needs, shopping, travelling, ordering food and more. From communicating with our families or friends to learning new skills while […]

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Conversion Matters Over Clicks Reevaluate your Coupon Code Partners

Written by Udit Verma

This post is for Ecommerce product which working on coupons tracking with the help of affiliate marketing.

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