About: Udit Verma

Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms (trackers), let me first assure you that this dissimilarity is completely normal. However, […]

We are incredibly proud to announce that Trackier was bestowed with not one but two very prestigious awards at the MOBEXX Awards this year hosted by Adgully. We are overjoyed to be named the Best Platform for Ad-Tech Solutions and […]

The GAID, or Google Advertising ID, has a long history. Advertisers want to be able to link ad views to specific activities. Cookies provided that role in desktop web browsers before smartphones became the major mode of internet access. Advertisers […]

  This beginner’s guide to creating an affiliate program includes everything you’ll need to get started. You’ll put your affiliate program up for success if you follow the steps listed below and utilizing Trackier’s performance marketing software would be a […]

As per Hinge’s 2021 High Growth Study, partner marketing is the 7th most influential marketing method for professional services organisations, ranking ahead of more regularly used marketing tactics like event sponsorships, blogging, and even email marketing campaigns. Furthermore, when we […]

Finding affiliates entails a combination of basic questions and informing interested persons about your service. You may also persuade others to become affiliates by providing high-quality products, outstanding customer service, and a significant commission. You will have to put in […]

What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]

Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital […]

What is the purpose of the Whitelabel? Using Whitelabel, you can- Promote your brand Based on Domains, differentiate Traffic Sources Prevent Domain Spamming Why and When to Use a Custom Domain? You can use the Default Domain gotrackier.com links provided […]

It is the smartphone era, and the mobile app sector is defining online business success. While websites are still useful for establishing an online identity and obtaining initial visibility, mobile apps and efficient mobile app marketing strategies are required to […]

Traditionally, the west, led by the US and the UK (Europe), has always been ahead of the east in creating new digital opportunities. It has consistently commanded innovations in the digital domain. However, in the past few years, the Southeast […]

Living in the year 2021 has opened up certain levels of challenges. At the one end, we are juggling with the situations of Covid-19, on the other hand, the impact of the pandemic has deflated the graph of business profits. […]

With people being dependent on their phones for the smallest of the utilities, the demand for finance apps in the APAC region, in addition to OTT platforms and e-commerce websites, has been on a constant rise. Many people now do […]

The pandemic impelled the business reality to a standstill, severely affecting both human life and the economy. It posed supply disruptions, triggered labour shortages, and put a halt on the regular production economy. This has led to permanent changes that […]

With the spiking rise in privacy concerns and bombarding advertising promotions based on data accumulation, customers are becoming alarmed about their information’s safety. Apple is one company that took the initiative and altered its privacy policy with proactive indicators. The […]

With the unprecedented crisis lurking over us, every brand is making a resolve to adapt and evolve per the world of digitization to connect with existing and new customers. These days, in the comfort of their homes, people are not […]

What is an Impression when running a marketing campaign? When someone sees an advertisement, then it is counted as an impression. Normally an impression occurs when any time a user opens an app or website and an advertisement is visible. […]

What is A/B testing in Marketing? Split testing or A/B testing, is the process of trying 1 or more different factors to see which one delivers better results. A/B testing is common in many professional industries and also plays an […]

While running affiliate marketing campaigns, Affiliate Networks have an option to utilise waste traffic on their Trackier Panel. You can use the Fallback URL settings via which if the conditions are not met, you can redirect the traffic on a […]

In Trackier panel the Campaign Creatives option allows you to host and upload all creative related to a campaign such as advertiser creatives at one place as these creatives are used by publishers to drive conversions to campaigns. With Trackier […]

It is no secret that some Affiliate Marketing Campaigns perform completely differently in different demographics or Geos. This is primarily due to the different nature of different audiences divided on the basis of various factors. Due to this nature of […]

While running an Affiliate Marketing campaign, the campaign runners tend to apply a CAP on particular traffic let’s say a partner publisher to cope up with their budget constraints. What is a CAP? When running an Affiliate Marketing Campaign, if […]

Pixel tracking is one of the major tracking methods used by Performance Marketers while running their campaigns. This method is used while predominantly used while running Google Ads Campaigns & Facebook Ads Campaigns to record conversions for a particular campaign. […]

Every Affiliate Marketeer tends to work with a lot of publishers while running an affiliate marketing campaign to reach out to varied users & tap into different geographies which they weren’t previously able to get through to. While working with […]

After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this […]

The Postback is primarily used to share information such as app events, conversions, sales, registrations & lead captured with the publisher. This can be done either at the Global level or Campaign Level to pass the necessary information. Follow these […]

Who Are The Publishers In Affiliate Marketing? An affiliate marketing publisher is a business entity or an individual website owner that earns commissions for referring sales, leads, and traffic or app installs, etc to an advertiser by placing affiliate marketing […]

To track your performance with a particular advertiser you need to share your img/iframe pixel if you want to use pixel tracking as the primary method to tracking. The tracking pixel can simply be placed on the advertisers thank you […]

The integration of server postback of the advertiser is of paramount importance to track the varied performance marketing macros while running a performance marketing campaign. To integrate your advertiser server postback you need to share the server postback URL by adding […]

While running any affiliate marketing campaign, it is important to realize what all will be the key performance indicators or performance metrics. These matrices will help you understand how the customer/ user is interacting with your product & accordingly analyze […]

It is mandatory for all the advertiser partners & affiliate marketers to add advertisers to their panel to create any campaign or before creating the API integration. No worries, we have got you covered. Adding an advertiser on your Trackier […]

Often while running our performance marketing campaigns, we tend to ignore or not know about the key performance metrics & various parameters that can be tracked & traced. It is very important to track the right parameters of your affiliate […]

Google Tag Manager is primarily used to add pixels on different web pages to track & measure various events & activities happening on the page plus understand customer behaviour & how they interact with the overall product. The Google Tag […]

Partner Marketing can be simply defined as a method of marketing where two brands collaborate with each other & one brand drives traffic for the other brand in return for some kind of compensation. The partner marketing model is primarily […]

Since the pandemic has dusked upon the world, Internet consumption has increased to 87%. Many brands are now realizing that Digital is the way forward in the upcoming times. They are leveraging the power of social media and OTT platforms […]

The advent of technology in business has spiced up the digital spectrum with more competition, turning it into a performance-driven playing field. Following the same, digital marketing and affiliate programs have become pivotal to the new marketing arsenal, resulting in […]

  By now you may have heard about the Brazilian LGPD Law that is coming into effect from August 2021, most likely. It is a new data privacy law that controls how websites collect and store the personal data of […]

We appreciate Apple’s decision for iOS 14 to make it more secure and add more user privacy. With the new upcoming iOS 14 updates, here are the things that one should know about the update. The New App Inatsll validation […]

Smartphone has become an important aspect of our lives, now more than ever. We use smartphones to fulfil all our daily needs, shopping, travelling, ordering food and more. From communicating with our families or friends to learning new skills while […]

This post is for Ecommerce product which working on coupons tracking with the help of affiliate marketing.

Another Beautiful day with a new update in Trackier 2.0, Now we added an amazing updates on Publisher manage page to make is very accessible, a standard format, and smooth usage. Let’s find out what new we got! Standard Action […]

  It’s getting more easy and efficient to Manage Advertisers since the Trackier 2.0 is launched. This new update constitutes all the benefits of easy optimization. Let’s see through this article about what makes it more interesting. And Action...! Managing […]