All the features you need in
a complete Ad Tech solutions provider

Get the latest updates and news from Trackier

Get new posts on email

Home » Blog » Affiliate Marketing » Best Affiliate Marketing Strategies for iGaming in 2022

Best Affiliate Marketing Strategies for iGaming in 2022

Written by Bharath

Affiliate Marketing has always been aggressively competitive. But what’s interesting is the scope of affiliate marketing in the iGaming industry. The iGaming industry is known for being overly regulated in terms of marketing. Most operators find it difficult to develop and succeed in their online gaming business such as online sports betting, casino/gambling, and various other online gaming platforms. This blog is for affiliates and gaming platform owners, where we will go through the potential and opportunities the iGaming industry can provide an affiliate marketer, iGaming affiliate models, and discuss some emerging iGaming affiliate marketing strategies. 

iGaming Affiliate Marketing Strategies

How Does iGaming Affiliate Marketing Work?

Affiliate marketing brings together two parties, the actual marketer, who in this case is the owner of a gaming platform, and the affiliates, who advertise the gaming platform to his/her audience.

They are connected to each other by an affiliate network system where they reach an agreement based on their requirements and demands. 

After the agreement, the publisher creates URLs, ads, and banners that directly lead to the product page. 

These custom URLs and ads are shared with affiliates and based on the leads generated, affiliates are paid based on their performance.

Types of Affiliates in the iGaming Industry

There are two types of affiliates: private individual affiliates and corporate affiliates.

Corporate affiliates are firms with their own affiliate marketing team that are focused on achieving the best results for their gaming platform partners. Since they are marketing on a larger scale, their profits are 10x higher than an individual affiliate, which means they are getting better deals from affiliate networks.

Individual affiliates won’t be able to earn as much as corporate affiliates, but it’s not impossible to make a six-figure profit out of the business per month. Talking about profits, let’s see how much money an affiliate can make from iGaming Affiliate Marketing.

How Profitable is iGaming Affiliate Marketing?

According to Statista, the market size online gambling market is recorded at $59 billion in 2020 and is expected to increase to $92.9 billion by 2023. 

Of course, the market is huge, and so are the opportunities to make the most of it. Most affiliate websites focus on a combination of gambling variants to increase their ROI such as online slots, poker, and casino games.

It will take considerable time and effort for an affiliate to build a reputation in the iGaming Affiliate industry. However, once an affiliate is recognized as a top-rated marketer, they can make six figured incomes per month with just a couple of affiliate partners. Imagine the profits if you have two or more affiliate partners. 

On average, the highest-rated affiliate marketers make 50 grand a month. 

Choosing The Right iGaming Affiliate Model

In order to choose the right affiliate model for the iGaming industry, there are certain factors to consider as an affiliate.


As a beginner, the revenue share model will sound tempting to you as it gets the highest profits. However, it would take a considerable amount of time and effort for you to make some money.

So, to maintain high motivation, we recommend you to go for a CPL or CPA model.

This is a safe bet as in the beginning, you won’t know the quality of the leads that you are directing to your website and these models are beneficial for the short term. 


Your strategies for affiliate marketing in the iGaming industry completely depend on how committed you are to this industry.

As discussed above, CPA and CPL models will get quick money and are great options for beginners who are in it for the short term. But for those who are in it for a longer duration and are confident about their marketing skills can go for the more profitable Revenue Share model.

Active Leads

Publishers, Gaming platforms, and Sportbook owners want quality players to use their platforms.

Affiliates need to think about their leads’ activity. Sales can only re-occur if quality leads or players are playing and depositing actively on the platform. 

iGaming Affiliate Marketing Strategies

iGaming Affiliate Marketing Strategies To Focus On

This section is for both affiliates and Gaming platforms. There are several strategies that one can come across for marketing in the iGaming industry. But the strategies that caught our attention were:

Influencer Marketing

Influencer marketing has proven to be an effective affiliate marketing strategy for affiliates in recent times. Influencers have a strong relationship based on trust with their audience which can lead to valuable users for iGaming platforms. Having them on board would be highly beneficial for affiliates as well as publishers as they improve the credibility and reach of your platform. 

Live Streaming 

Live streaming has started to revolutionize the affiliate industry with platforms such as Twitch and Youtube, which has become a handy tool for affiliates and publishers to attract new users, promote products and increase their reach in a different space. 

Affiliates are considering exploiting these live streaming platforms by emphasizing safe gambling for casinos, online poker, and other gambling platforms as this community will grow exponentially over the years to come. 

Developing Quality SEO Content

Engaging your audience with organic SEO content based on iGaming and gambling can prove very beneficial. Answering the questions your audience asks related to your platform or related queries will drive major organic traffic to your website. This strategy creates credibility and builds trust for affiliates as well as the products that need to be advertised.

The Trust-Factor

Apart from strategies, Affiliates and iGaming Operators should work on building a strong relationship with each other in order to pass relevant information such as promoting a new game, press releases, and in-platform updates to their audiences and players. 

Affiliate marketing in online sports betting and gambling involves significant trust amongst the stakeholders. 

From affiliates’ perspective, believing in the operator’s product can attract even more players from your audience. At the end of the day, it is the steady stream of traffic that comes to an affiliate’s website that defines the profitable relationship between an affiliate and the iGaming partner publisher.  

Conclusion: iGaming Affiliate Marketing’s Future

The iGaming business has become more complex and has evolved into a multi-billion dollar industry. Currently, every stakeholder in this industry, be it online gaming/betting partnerships, reviewers, YouTubers, or marketers is benefiting from affiliate marketing. For marketers, affiliate marketing reduces their expenses for marketing and improves revenue. Who can say no to that? 

We cannot deny the fact that affiliate marketing is a competitive business model. Some strategies work and others fail. But the important thing to remember is to work according to the vertical you serve with the hopes of attracting a wider audience and converting them to your valuable customers. 

For additional assistance for your iGaming affiliate marketing efforts, Trackier has developed its attribution solution for iGaming Platforms. Get your demo booked now


More Blogs From Us

  • How To Decide On The Affiliate Commission Rate?

    Are you getting ready to launch an affiliate program but do not know how to cipher the Affiliate commission rate? Congratulations on allowing it and wanting to make it work! It’s critical to put in the effort to produce a […]

    Read More
  • Pick The Best Affiliate Marketing Brokers For Online Success

    With CFD and FX merchant associate projects, the profit potential is enormous! However, you can’t get into this most lucrative specialty or experiences in the affiliate market blindly. But that won’t a problem anymore!! In this article, our professionals will […]

    Read More
  • Media Buying and Its Relevance in the iGaming industry 

    Not all marketing requires quirky slogans. Some require a deeper connection with your audience that resonates with your vision at the right time and for the right price. In the endeavor of reaching the right audience, most brands do paid […]

    Read More
  • Best Sportsbook Affiliate Programs for Affiliate Marketers

    Online sports betting is a booming business with its evaluation currently estimated at USD $225 billion per year. Despite sportsbooks being a niche competition, it has a massive potential to fill up your bank in no time provided that you […]

    Read More
  • How To Create Your Own Affiliate Network?

    According to industry estimates, overall affiliate marketing spending will reach $6.8 billion by 2022, according to a recent piece in Statista. Despite the growing popularity of this marketing strategy, many businesses are still unsure of what affiliate marketing is and […]

    Read More

Tap every user attribution in real-time with Trackier

You’re in!


Thank you for subscribing to Trackier’s newsletter. We will send you only the best content, with actionable steps you can take to grow your business.

Mobile attribution and marketing analytics guide for gaming companies