Click hijacking is one of the most common forms of attribution fraud, but it’s also one of the easiest to spot. When a fake click is delivered to an attribution after the installation has begun, this is known as click […]

By definition, a click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise […]

Emulated devices, often known as device emulators, are non-mobile devices that run mobile operating systems. Most developers use device emulators on their laptops to test their products on various devices or operating systems without having to buy and set up […]

What is Mobile Ad fraud? Mobile ad fraud is a representation of various methods used by fraudsters to exploit attribution systems used to measure ROI on advertisements. Ad fraud is most often perpetrated by publishers as well as individuals/groups (aka […]

What is SDK spoofing? SDK spoofing (otherwise known as SDK hacking) is a type of bot-based fraud, often executed by malware hidden on an app.  How does SDK spoofing work? With this technique, fraudsters add code to an app that […]

What is a phone farm? Phone farms (also called device farms and click farms) are maintained for the purposes of mobile ad fraud and are illegal in much of the world. As mobile advertising budgets have grown, phone farms dedicated […]

Blacklist is a term that is used in paid advertising which refers to a specific filtering type that is meant to prevent certain websites from displaying your ads. This may be because the ROI from the website displaying your advertisements […]

What is Ad Stacking? Ad stacking fraud is a kind of impression fraud or click spam. It is one of the most common types of fraud that ails CPM and PPC campaigns which is why proper fraud protection must be […]