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Mobile fraud detection

Written by Udit Verma

Mobile fraud detection Mobile fraud detection involves a variety of techniques and technologies used in identifying actions (impressions, clicks, installs, etc.) that aren’t actually real.   What is mobile fraud detection and protection? Mobile fraud detection encompasses a set of […]


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Click Injection

Written by Nikhil Kumar

What Is Click Injection? Click injection is another type of ad fraud that follows much of the same patterns of its brute-force brother. The main point of difference is where and when these clicks are sent. These clicks are not […]

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Click Hijacking

Written by Bharath S.

Click hijacking is one of the most common forms of attribution fraud, but it’s also one of the easiest to spot. When a fake click is delivered to an attribution after the installation has begun, this is known as click […]

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Click Farms

Written by Bharath S.

By definition, a click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise […]

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Emulated Device

Written by Barkha Gaur

Emulated devices, often known as device emulators, are non-mobile devices that run mobile operating systems. Most developers use device emulators on their laptops to test their products on various devices or operating systems without having to buy and set up […]

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Mobile ad fraud

Written by Bharath S.

What is Mobile Ad fraud? Mobile ad fraud is a representation of various methods used by fraudsters to exploit attribution systems used to measure ROI on advertisements. Ad fraud is most often perpetrated by publishers as well as individuals/groups (aka […]

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SDK spoofing

Written by Bharath S.

What is SDK spoofing? SDK spoofing (otherwise known as SDK hacking) is a type of bot-based fraud, often executed by malware hidden on an app.  How does SDK spoofing work? With this technique, fraudsters add code to an app that […]

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Phone Farm

Written by Nikhil Kumar

What is a phone farm? Phone farms (also called device farms and click farms) are maintained for the purposes of mobile ad fraud and are illegal in much of the world. As mobile advertising budgets have grown, phone farms dedicated […]

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Blacklist

Written by Barkha Gaur

Blacklist is a term that is used in paid advertising which refers to a specific filtering type that is meant to prevent certain websites from displaying your ads. This may be because the ROI from the website displaying your advertisements […]

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Ad Stacking

Written by Nikhil Kumar

What is ad stacking? While only the top ad is visible with its impression actually served, multiple advertisers are billed for the impression, because when a user clicks the top ad, a click will be registered for all ads on […]

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