Mobile fraud detection

Home » Glossary » Mobile fraud detection

Mobile fraud detection

Mobile fraud detection involves a variety of techniques and technologies used in identifying actions (impressions, clicks, installs, etc.) that aren’t actually real.


What is mobile fraud detection and protection?

Mobile fraud detection encompasses a set of technologies and reports that help mobile marketers identify fraud. Whereas mobile fraud protection uses a variety of rules and signals to actively block fraud in real-time, many advanced types of fraud require deeper analysis to detect.

Fraud detection solutions use a combination of big data, real-time machine learning, and AI, allowing marketers to identify sophisticated mobile fraud, including deviceID reset fraud, install hijacking, suspicious device trends, and click flooding.

Requires advanced fraud detection:

  • Click redirection
  • Forced clicks
  • Click flooding
  • Click hijacking
  • Install hijacking
  • Install fraud from new devices
  • Install fraud hiding behind Limit Ad Tracking
  • Mislabeled Clicks


Learn More

Tap every user attribution in real-time with Trackier

You’re in!


Thank you for subscribing to Trackier’s newsletter. We will send you only the best content, with actionable steps you can take to grow your business.

Everything you need to know about Deep Linking