About: Nikhil Kumar

In today’s fast-paced and interconnected world, the role of media in shaping consumer perceptions and driving business growth cannot be understated. As businesses strive to reach their target audiences effectively, the concept of the Media Mix Marketing Model emerges as […]

At the recently concluded 50th GST Council Meeting held on 11 July 2023 in New Delhi under the chairpersonship of Union Finance Minister Smt. Nirmala Sitharaman, it was decided that online gaming would be taxed at 28% on the face […]

Over the last few years, a little island country in the Mediterranean, Malta boasts an evolving and very active gaming industry with various thrilling sports betting options. The country has been more popular with online betters or gamblers aspiring to […]

It’s been 5 years since the Supreme Court struck down the federal ban on sports betting in 2018. Post that verdict, Legal Sports Betting is now available in more than 35+ states in the United State Of America. The verdicts […]

With the regular updation, technological advancement, and interest, iGaming industry is booming like never seen before. Many new businesses, agencies, and even players irrespective of their gender, age, or color, are entering into this entertainment yet earning industry. However, coverage […]

The world of iGaming has expanded at an unprecedented rate in recent years, and the NBA is no exception. The way people engage with sports has changed drastically as technology has advanced, and this has had a huge impact on […]

The gaming market in Asia is changing a lot and becoming more competitive. Investors, developers, and analysts from different countries are interested in the gaming industry in Southeast Asia. In 2022, the mobile gaming industry in Asia made more than […]

Online poker has revolutionized the world of gambling, bringing the game of poker to a larger audience than ever before. While traditional brick-and-mortar casinos remain popular, the convenience and accessibility of online poker have made it a preferred choice for […]

Affiliate marketing is a popular and effective way for marketers to earn money online. With the rise of chatbots and conversational AI like ChatGPT, many affiliate marketers are starting to explore how these technologies can help them in their affiliate […]

You have created your own app, which is fully functional and simple to use. You think there is a market for it. Although your first significant obstacle has been overcome, success won’t arrive right away. The battle will be won […]

Online gaming is one of the fastest-growing industries today. Especially now, with everyone inside–a study from Neilsen found that video-gaming is currently at an all-time high. As the number of online players & games increases, marketers really have to get […]

A new set of guidelines for internet gambling have been announced by the Indian government, creating a number of “self-regulatory” organisations to monitor the market. To address online gambling, the Indian Ministry of Electronics and IT released modifications to its […]

There are many different ways to generate money online in the affiliate marketing industry. There are several choices, including email marketing, social media sponsorships, website advertising, and the creation of original content. Understanding the specialised industry you wish to enter […]

It should go without saying that in its two and a half decade history, the interactive gaming industry has witnessed several substantial changes. Slot machines dominated online casino gaming lobbies when this industry first began operating in the middle of […]

In 2022, mobile-first marketing was considered as a major element of all campaign strategies. More customers than ever turned to mobile applications, interactive social media feeds, and immersive technologies to get their online satisfaction as the number of smartphone users […]

The Channel Partner program or incorporating affiliate program landscape is altering quickly. Technology-related products are still developing, moving away from traditional solutions and toward cloud-based goods and services.  According to a recent Gartner survey, customers now demand that partners connect […]

Today, every marketer has influencer marketing at the front of their mind. It has generated a tremendous tsunami over social media in only a few short years. The cause is influencers’ devoted following of customers. When such reputable individuals promote […]

I have a mobile app idea, but how do I introduce a new mobile app successfully in the market?Do you have a similar question, and is looking for the answer? True that it could be complicated. But to help you […]

Testing, fine-tuning, and ensuring that your messaging motivates buyers to act accordingly while being ROI-positive are all part of eCommerce marketing. Affiliate marketing is one of the more underutilized digital marketing channels available to you if you’re starting an e-commerce […]

Everyone in the mobile marketing sector has been discussing Apple’s deprecation of the IDFA after iOS 14 for the past two years. It had numerous restrictions that had an impact on the entire sector and made user monitoring considerably more […]

You made the right affiliate programme choice. In order to draw in new customers, you also made the effort to develop a user-friendly affiliate marketing strategy. But if you don’t promote your affiliate programme via the right channels, all of […]

Mobile game analytics tools are a vital part of any game developer’s toolkit. They help you analyze what players are doing, calculate metrics and KPIs like daily active users or retention rates, and find bugs or other user experience issues. […]

According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app […]

One of the many things that make Apple different from its competitors is Change. Apple is evolving continuously, and the last few years proved to be a true game changer for this brand. It was in the year 2020 when […]

E-commerce will soon be completely dependent on the metaverse. The metaverse can enable firms to offer customers an unrivaled online purchasing experience through a number of technology advancements that all work together flawlessly. NFTs, augmented and virtual reality, online gaming, […]

Google has once more postponed the deprecation of third-party cookies in Chrome as part of the most recent adjustment to its self-imposed time frame. The IT giant has once again changed its course, this time saying that the phase-out will […]

Google announced in March that GAID, their user identification for marketers, will be deprecated by Android, the most popular operating system in the world, by 2024. A device’s GAID (Google Advertising ID), which is used for advertising reasons, is an […]

In the world of technology, having a mobile in hand is the norm. Mobile devices are more frequently used than desktops or laptops. Smartphones carry a lot of sensitive information, including financial and personal data. Thus, they have become a […]

The iGaming industry is huge, covering various continents, cultures, and audiences with wildly varying betting tastes. That implies that there is always someone, somewhere, placing a wager—and those wagers occasionally involve strange things! There are some very bizarre and beautiful […]

Customer recommendations are a great way for a company to expand its clientele and bring on new, valuable customers. To increase market awareness, referral marketing builds on favorable word-of-mouth. In this post, we examine the advantages of referral marketing and […]

Small businesses have a wide range of alternatives for marketing their goods and services. How do you determine which are the most lucrative? The greatest way to make the most of time and money while boosting profits is frequently to […]

Using data, statistical algorithms, and machine learning approaches, predictive analytics determines the likelihood of future outcomes based on historical data. The objective is to provide the most accurate prediction of what will happen in the future in addition to understanding […]

When the choice to pursue opportunities abroad is made, iGaming companies usually desire to expand quickly. As an affiliate, you must remain current. The demand from content providers to localise their offerings will only grow given that there are more […]

The SaaS market is becoming more competitive. According to Gartner, the SaaS market has exploded and is growing from $31 billion in 2015 to an anticipated $171.9 billion in 2022. Despite the current state of economic instability, some analysts predict […]

It may seem simple to optimize a website’s design to engage your audience, but developing and optimizing a site’s design can be challenging as well. It might be challenging to develop a distinct and obvious design plan for your website […]

Whether on the way to reaching your destination, streaming your favorite show, or making any online reservation, you or any typical web user sees between 5,000 and 10,000 advertisements per month. Strategies like banner ads and pop-up ads no longer […]

The sport of racing is fantastic. What a joy to hear the roaring motors and shrieking tires! It’s entertaining to watch and the finest sport to bet on. Thus, it won’t be wrong to say that the future of F1 […]

There are thousands of B2B software as a service (SaaS) companies vying for customers, and old entrants are emerging every day. According to studies, there will be one million software companies in existence within the next ten years. What can […]

​​The regulated online gaming business in the US is expanding as more states open their borders to it. According to a study, the US sports betting industry will bring in between $6.7 and $8 billion in gross revenue in 2022. […]

Most marketing leaders are aware that one of their most crucial duties is choosing, acquiring, and implementing the best marketing technologies before developing strategies around them. This is especially true in an era where technology is driving marketing more and […]

What Is Affiliate Fraud? Affiliate fraud alludes to any misleading or deceitful action directed to create commissions from an associate promoting program. Partner extortion additionally envelops any exercises that are expressly illegal under the agreements of an affiliate marketing the […]

Responsible gambling is one of the most important aspects of playing online as it significantly affects the way players adventure. We’ll unfold further on this, but first things first, let’s go through what responsible gambling is. As the literal meaning […]

What Is In-Game Mobile Advertising?  In-game mobile advertising is a monetization strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. A maturity of gamers […]

Affiliate marketing is a great way to make connections with assiduity influencers, engage guests, and increase deals. It’s salutary for both businesses and cells, offering the opportunity to make more profit from lower effort­ — and without blowing the advertising […]

Making the choice to concentrate on beginning a partnership program can be overwhelming, sending even the most gamble unwilling business people into nervous perspiration. Organizations across all ventures, however, are tracking down the advantages of vital associations far offset the […]

A decent partnership program is a mutual benefit for the two parties involved. While one party acquires prominence, client base, and approval, the other receives the rewards for their efforts in the form of profits for their business.  Before getting […]

A Strong Brand Can Be A Powerful Asset !! But, it’s not generally that simple to expand and safeguard brand value. Particularly in the frequently mind-boggling, profoundly reliant environment of member marketing that incorporates sponsors, organizations, associates, and sub-Affiliates. This […]

Affiliate marketing is frequently pertained to as Partnership marketing because you’re partnering with others to help retail your products and/ or services. There are numerous affiliate or partnership programs available on the Internet today, so it’s important to make yours stand […]

Although the conception of gaming has existed for a long time, the word gamification first gained popularity in 2010 as this pastime came deeply intertwined with technology. In the following times, the idea of rewarding players with trophies, points, and […]

Onboarding advertisers have forever been the principal step in laying out a drawn-out relationship with new sponsors. You’re chipping away at acquiring their trust, business, and even possibly restrictiveness eventually down the road. So put in your absolute best effort […]

Client success is our top priority here at Trackier, so we pay close attention to the partnership tactics and strategies that drive growth for our guests and across the channel as a whole. We also see what’s needed for agencies, […]

The Return on Investment of your eCommerce business is the spirit of the digital platform. It is the level of net profit calculated over the investments done in web development for your business. Enhancing the ROI has been a major […]

Mobile Marketing Platform (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly.  MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and […]

It might be challenging to discern between the numerous forms of digital marketing that people employ nowadays because almost all marketing activities now take place online. Consider ecommerce marketing as an illustration. What is it, and how does it differ […]

The job of sportsbook affiliates is not everyone’s cup of tea. The sports betting vertical has gone through much solidification and different consolidations, acquisitions, and takeovers in the last few years. This has prompted abatement of loyalty in associated organizations […]

According to a study conducted, affiliate marketing is used by roughly 81% of firms. Its popularity is a result of its efficiency as well as the ability to assess the campaign’s success and charge for concrete outcomes. Calculating the commission […]

With CFD and FX merchant associate projects, the profit potential is enormous! However, you can’t get into this most lucrative specialty or experiences in the affiliate market blindly. But that won’t a problem anymore!! In this article, our professionals will […]

The fact that affiliate marketing offers a precise evaluation of customer acquisition and overall business success is what has contributed to its popularity throughout time. Both the affiliates and the businesses they promote benefit greatly from it. The sports betting […]

Statista estimates that the worldwide online sports betting or gaming market will be worth $66.7 billion in 2020. This value is assumed to reach $92.9 billion by 2022. If gaming enterprises or companies want to take advantage of this expansion […]

According to industry estimates, overall affiliate marketing spending will reach $6.8 billion by 2022, according to a recent piece in Statista. Despite the growing popularity of this marketing strategy, many businesses are still unsure of what affiliate marketing is and […]

Technical and marketing teams are much of the time confounded by the idea of Apple Universal Links and Android App Links and how they connect with deep linking. So what are Universal Links and App Links? Basically, Universal Links and […]

Ever since the world has turned digital, the way consumers browse and buy has changed immensely. Needless to say, it has also changed the way companies advertise and sell.  Today, marketers can track every touchpoint and measure the results in […]

Are you looking to track the ad campaigns or the conversions on a third-party server? No Problem. Now, you will be able to store conversion data and track campaigns, using a simple Server To Server Integration Model on your website. […]

The buyer’s journey today involves interactions across multiple touch points and platforms. A sale conversion that occurs due to a single encounter is rare. Instead, conversions and sales are frequently the results of a combination of interactions from multiple sources, […]

Digital marketing is a complex system that incorporates a wide range of marketing outlets. Each is effective on its own, but when used together, multiple marketing methods can completely change the game. Take email marketing, for example. So, if you […]

COVID-19 has been a trigger for worldwide economic change. It has been two years of businesses fighting hard for their survival. Now, when 2022 is here, marketing plans have adjusted due to the pandemic’s uncertainty; affiliate marketing is no exception. […]