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Ad Tag

Written by Nikhil Kumar

An ad tag (aka innovative tag or placement tag) is a piece of code inserted in the website that sends a request to the ad server to expose an advert in a given area. It can be both an HTML […]


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Limit Ad Tracking (LAT)

Written by Shashank Uppal

Limit ad tracking (LAT) Limit ad tracking (LAT) is a feature on iOS devices that allows users to opt out of personalized advertising.   What is Limit Ad Tracking? A privacy feature on Apple devices that has been around since […]

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Click Redirection

Written by Nikhil Kumar

What is called Click Redirection? Sometimes known as automation redirection, click redirection is another type of mobile ad fraud, where even a user gets redirected to a certain aid, even if he didn’t click on that. This occurs because of […]

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Click Flooding

Written by Barkha Gaur

Click Flooding or Click Spamming is a type of fraud where a large number of clicks are sent in an attempt to obtain the last-click before an install occurs. What Is Click Flooding? Click flooding, also known as click spamming, […]

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Brand safety

Written by Barkha Gaur

Brand Safety is protecting the reputation of a brand by ensuring its advertisements are not Placed anywhere on any unsecured websites, that may harm the authenticity of the brand. These unwanted things may include websites, articles, posts, videos, or apps. […]

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SDK spoofing

Written by Bharath S.

What is SDK spoofing? SDK spoofing (otherwise known as SDK hacking) is a type of bot-based fraud, often executed by malware hidden on an app.  How does SDK spoofing work? With this technique, fraudsters add code to an app that […]

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Phone Farm

Written by Nikhil Kumar

What is a phone farm? Phone farms (also called device farms and click farms) are maintained for the purposes of mobile ad fraud and are illegal in much of the world. As mobile advertising budgets have grown, phone farms dedicated […]

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Ad Units

Written by Barkha Gaur

What are Ad Units? Ad units are coded containers that developers use to display various types of ads within an app or website. There are multiple types of ad formats, placements, and types that can be utilized within each individual […]

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