Limit ad tracking (LAT) Limit ad tracking (LAT) is a feature on iOS devices that allows users to opt out of personalized advertising. What is Limit Ad Tracking? A privacy feature on Apple devices that has been around since the […]

What is Click Redirection? Ever clicked on an online ad or link with the intention of visiting a specific website, but instead you were redirected to another website? This is called click redirection. It is a type of ad fraud […]

What is Click Flooding? A click fraud that prevalently occurs in the affiliate marketing industry is click flood or click spamming. Click flooding, though easy to detect, is a notorious fraud practice that drains the budget of many unaware affiliate […]

Brand Safety is protecting the reputation of a brand by ensuring its advertisements are not Placed anywhere on any unsecured websites, that may harm the authenticity of the brand. These unwanted things may include websites, articles, posts, videos, or apps. […]

What is SDK spoofing? SDK spoofing (otherwise known as SDK hacking) is a type of bot-based fraud, often executed by malware hidden on an app.  How does SDK spoofing work? With this technique, fraudsters add code to an app that […]

What is a phone farm? Phone farms (also called device farms and click farms) are maintained for the purposes of mobile ad fraud and are illegal in much of the world. As mobile advertising budgets have grown, phone farms dedicated […]

What are Ad Units? Ad units are coded containers that developers use to display various types of ads within an app or website. There are multiple types of ad formats, placements, and types that can be utilized within each individual […]