Trackier Logo

Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users

Written by Reshu Manglik

Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all their resources into building on the holiday buzz to boost sales, understandably so. However, this seasonal marketing phenomenon isn’t limited to eCommerce alone.  In fact, […]


Blog


Media Mix Modeling in 2023: Marketer’s Guide to Data-Driven Success

Written by Reshu Manglik

If you’re a marketer in 2023, all you can see around yourself are painstakingly comprehensive articles on the collapse of third-party cookies, the critical importance of data privacy, and Media Mix Modeling. While the first two of the list are […]

Read More



Every Piece of the Puzzle Combined: Your Handbook for Cohort Analysis

Written by Mridula Bhatt

Cohort analysis is a one-of-a-kind reporting format that allows you to analyze the behavior of a particular group of customers over a period of time. The group, or cohort, is usually defined by a common characteristic or event. It provides […]

Read More



Get The Most Out Of Your Business Through AI Driven ChatGPT

Written by Nikhil Kumar

ChatGPT, a robust AI language model, may support SAAS (Software as a Service) businesses’ expansion in a plethora of ways. ChatGPT can offer helpful insights and suggestions to assist SAAS organizations to succeed, from creating efficient marketing tactics to enhancing […]

Read More



Partnership Marketing 2022: The Ultimate Guide for Marketers

Written by Bharath S.

For today’s marketers, partnership marketing has emerged as an extraordinary growth channel and a powerful way to enhance brand equity. As shoppers have become harder to reach and more skeptical of traditional marketing approaches, a growing number of brands have […]

Read More



CTV and OTT Advertising: A Simple Guide for Marketers

Written by Bharath S.

Television has experienced some of the biggest changes of all the media during this period of rapid growth and upheaval. The way that consumers watch TV, where they watch it, and when they watch it has been fundamentally changed by […]

Read More



Boost Your Business To Success With Mobile Marketing

Written by Nikhil Kumar

A multi-channel, digital marketing technique called mobile marketing aims to connect with a target audience through their smartphones, tablets, and other mobile devices. Mobile marketing might be a terrific choice for your company because so many of us are connected […]

Read More