For today’s marketers, partnership marketing has emerged as an extraordinary growth channel and a powerful way to enhance brand equity.
As shoppers have become harder to reach and more skeptical of traditional marketing approaches, a growing number of brands have looked to performance partnerships as a means of driving strong growth while simultaneously enhancing brand meaning.
This guide aims to take a deeper dive into the world of partner marketing, how it all works, and how you can establish a powerful and lasting partnership, and relationships based on clear objectives, rewards, and metrics.
Topics covered in this guide:
- What is Partnership Marketing?
- What Are the Main Types of Partnership Marketing?
- Five essential steps to a successful partner marketing strategy.