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Server To Server Integration Through Website Becomes Easy

Written by Nikhil Kumar

Are you looking to track the ad campaigns or the conversions on a third-party server? No Problem. Now, you will be able to store conversion data and track campaigns, using a simple Server To Server Integration Model on your website. […]


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Earn More Money as an Affiliate Marketer in 2022

Written by Bharath S.

Affiliate marketing, also known as Performance Marketing, looks simple on the surface. Brands offer you, an Affiliate Marketer, a commission for every sale or conversion via the link they provide you through your promotional activity.  You don’t have to hold […]

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Multi Touch Attribution Explained: What It Is & Its Benefits

Written by Nikhil Kumar

The buyer’s journey today involves interactions across multiple touch points and platforms. A sale conversion that occurs due to a single encounter is rare. Instead, conversions and sales are frequently the results of a combination of interactions from multiple sources, […]

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Email Marketing Partnership: Definition, Strategies & Benefits

Written by Nikhil Kumar

Digital marketing is a complex system that incorporates a wide range of marketing outlets. Each is effective on its own, but when used together, multiple marketing methods can completely change the game. Take email marketing, for example. So, if you […]

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Affiliate Marketing vs Dropshipping 2022: Which is Easier and Profitable

Written by Bharath S.

Considering the recent turn of events where people are forced to work from home, online businesses have become a norm, and we can positively predict that online business will increase in the days to come.  Work from home has fulfilled […]

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Beginner’s Guide: Lead Generation, Distribution and How to Sell Leads

Written by Bharath S.

A little-known fact in marketing is that well-established companies and brands who have experienced massive success have all worked upon lead generation, lead distribution, and selling leads at a point in time. Identifying your customer needs is the most basic […]

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Top 7 Affiliate Marketing Trends That Will Boost Your Business Revenue

Written by Nikhil Kumar

COVID-19 has been a trigger for worldwide economic change. It has been two years of businesses fighting hard for their survival. Now, when 2022 is here, marketing plans have adjusted due to the pandemic’s uncertainty; affiliate marketing is no exception. […]

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Data Never Matches: Addressing The Discrepancies  between Mobile Marketing Platforms and App Stores

Written by Udit Verma

Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms (trackers), let me first assure you that this dissimilarity is completely normal. However, […]

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Trackier Initiatives For The Differently-Abled

Written by Barkha Gaur

Taking forward our initiative for total inclusion, the Trackier team spent a day interacting with the residents of the Samarthnam trust in hopes to engage in empowering and enabling persons with disabilities (PwDs) and helping them join the workforce. We […]

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5 Steps to Start a Successful Affiliate Program in 2024

Written by Udit Verma

  This beginner’s guide to creating an affiliate program includes everything you’ll need to get started. You’ll put your affiliate program up for success if you follow the steps listed below and utilizing Trackier’s performance marketing software would be a […]

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