Are you looking to track the ad campaigns or the conversions on a third-party server? No Problem. Now, you will be able to store conversion data and track campaigns, using a simple Server To Server Integration Model on your website.
S2S server can be simply defined as the way through which two or more servers are communicating directly with each other.
S2S integration allows two ad servers (i.e. an ad network & a publisher) to talk to each other.
It works by generating and storing a Unique Click ID when the user clicks on an affiliate link or by using an ad impression.
Before moving to the working, let’s understand the main term of S2S integration, CLICK ID.
CLICK ID: It makes it possible to link the internet user, the affiliate, and the advertiser to the affiliate campaign.
Step 1: Inject the “Click ID” into a URL Parameter on your tracking links:
To track the affiliate partner who made the conversion, Trackier will help in generating the “Click ID” during each click or impression on your program, using a redirect tracking URL.
Note: Parameter(s) are defined as the value sent via URL.
Step 2: Store Click ID and send the conversion to Trackier in Post Back URL:
Once you have the ClickID in the incoming traffic URLs, you can track if the user has completed the registration. Also, you must fire back the id back to the Trackier.
To do this you have to replace the CIDs with the customer ID in the postback URL sent by the trackier, which will be shown as:
SAMPLE URLs Include:
Also, we have taken the example of XYZ
So you need to make sure when you fire postback 24 character click id you have received via web URL under XYZ parameter, you will fire the same when the user completed the registration.
Note: But you should also remember that while integrating the S2S on your website, the cookie must be set in the HTTP response header & not in a client-side script, for example:
Also, to get a clearer understanding on how the successful integration of the S2S tracking gets configured, You can checkout the entire content on our knowledge base section from here!!
Whenever a user sees or clicks on an affiliate tracking link, S2S helps in generating a ClickID. Thus, helps in increasing and smoothing the tracking accuracy.
S2S works independently and doesn’t require the use of a Cookie. Since the conversion or the results can be tracked with a “ClickID”, you can avoid many types of affiliate fraud such as cookie stuffing.
Tracking application downloads or in-app conversions through cookies has many limitations. Notably because of the following :
However, by using S2S tracking, you can ensure that your Campaign tracking is smooth, without worrying much about cookies.
S2S is an efficient and easier way to track the affiliate work and the related conversion easily without any hassle. As it does not require any cookie validation, you can totally rely on it to track any marketing campaign.
Moreover, you can use the Trackier’s Performance Marketing Software to manage your campaigns and record data accordingly. For more information related to our Performance Marketing Software, feel free to reach us over a call.