COVID-19 has been a trigger for worldwide economic change. It has been two years of businesses fighting hard for their survival. Now, when 2022 is here, marketing plans have adjusted due to the pandemic’s uncertainty; affiliate marketing is no exception. Surprisingly, it has become more famous than ever.
Affiliate marketing is gaining popularity as a low-cost business expansion strategy. From single item shops to major e-Commerce stores like Amazon, established brands like Nike and other giant corporations have initiated affiliate programs or have become a part of an affiliate network.
With more affiliates than ever, affiliate marketing can be tough. You must stay in line with market trends to be successful. What are those trends? Keep reading the blog to find out about them in detail.
Affiliate Marketing Trends in 2022 To Look Out For
So, when it came to writing this article about the trends or new affiliate marketing strategies we expect to see in 2022, I wondered if the world needed yet another blog on marketing trends.
A few days ago, I saw one that was nothing more than a list of 20 “predictions” – does that benefit anyone? Is it true that all of these trends are equally important? In my opinion, the answer to both these questions is no.
That’s why I decided to concentrate on the cream of the crop: which trends are most likely to affect affiliate marketing in the coming year and beyond? So, let’s dive into it:
Best 7 Affiliate Marketing Trends to be followed in 2022:
- Increased Investment Into Performance Marketing Model
- Influencer Marketing
- Seasonality Sales
- Voice Search Optimization
- Video Content Creation
- B2B Affiliate Marketing
- Affiliate and Native Marketing Partnership
1. Invest In Performance Marketing Models
When COVID initially broke out, marketers scrambled for every marketing and advertising dollar they could, unsure of how a worldwide pandemic would impact the digital landscape.
In the past few years, brands have migrated their advertising expenditures away from traditional media buys (think CPM, CPC, pay per post, etc.) to affiliate or performance marketing models. This shift allows brands to pay for measurable results (clicks, leads, sales, etc.).
According to a Statista study, affiliate marketing spending is estimated to hit $8.2 billion by 2022. Brands seek to launch keywords such as branding and exposure into orbit. A brand can’t buy anything with exposure, but it may buy a new lead or sale by paying for it.
Publishers may never see guaranteed spending for performance campaigns in the same manner because the brands have gotten a taste of paying for performance and a guaranteed ROI to their onboarded affiliate networks or affiliates.
That also makes it necessary for the networks to track their campaign performance on their own. To fulfil their requirement, they can rely on prominent Performance Marketing Tools like Trackier, which is quite efficient and easy to use.
2. Use Influencer Marketing To Target Your own & Your Affiliate Audience
A similar name to social media marketing, influencer marketing is marketing to, with, and through influencers to drive the brand message to your and their pre-established targeting audience.
Influencer marketing campaigns can help you build trust and drive engagement with increased click-through predefined Key Performance Indicators. Even the studies on Influencer marketing Campaigns’ expenditures prove fruitful and show them to have positive outcomes in the upcoming years.
Social media influencers alone can reach their target audience more quickly through social media accounts. They get paid by famous brands like Nike, Puma, and others to promote their business.
As some of the established and well-known influencers charge big and are expensive, you can reach out to some nano-influencers & micro-influencer of your niche industry to get help to reach your goals at a comparatively low amount.
3. Employ Seasonal Marketing To Boost Your Affiliate Programs
Seasonal promotions have the power to make or destroy your marketing strategy. Seasonality is a term used in marketing to describe how consumer buying habits change with the seasons, holidays, and other events such as Christmas or Black Friday.
If the campaign is managed poorly, it can lead to frustration. Alternatively, they might raise anticipation and give your affiliates plenty of time to tell their audiences about your sales and spread the word.
To get the most from your affiliate program during the peak seasonal promotion, follow the strategies and methods listed below:
1. Begin developing attractive seasonal promotions.
2. Effectively communicate sales and discounts in advance.
3. Promote your products by showcasing your campaign and providing banners.
4. Seasonal contests are a terrific method to motivate affiliates to go the extra mile. As a result, you might begin by rewarding the top affiliate performer with a bonus.
So, the next time you’re framing or setting up your marketing calendar, keep seasonality in mind.
4. Make Voice Search Optimization The Voice Of Your Affiliate Networks
Even houses today have evolved into interconnected ecosystems, managed with simple gestures ranging from a button press to the sound of our voice. The smart speaker is one such smart device that empowers customers to get their desired search results through voice.
Since these devices have become easily accessible to a majority of the populace in the US, every affiliate company or marketer can take advantage of them. They can optimize their website for creating voice-command friendly content and stay ahead of their consumers in affiliate marketing with an efficient Voice search optimization technique.
They must ensure the utilization of proper SEO tools such as Google keyword planner that helps to plan for your voice searches.
5. Create Video Content To Help Your Affiliate Network Expand
When it comes to affiliate marketing methods, video content is quickly becoming one of the most popular. Instagram, TikTok, and YouTube have become popular platforms for sharing material, ideas, promotions, and more.
Increasing views, brand awareness, popularity, and ROI by engaging with audiences through short videos or live streaming is undeniably a terrific approach to boost views, brand awareness, popularity, and ROI. Influencers and brands can engage with their audience by asking questions, offering advice, and promoting affiliate links.
It’s become easier to remember videos in terms of affiliate marketing techniques in today’s technology-driven world and the socially linked globe.
6. B2B Affiliate Marketing Will Shine More In 2022
The B2B affiliate sector in general has transformed dramatically in recent years. We know how affiliate marketing works and can be quite effective at generating cash – but only if it’s done correctly. Three of the top ideas for nailing your B2B affiliate marketing strategy are outlined here. Affiliate marketing might be revolutionary for your business if you take these simple steps:
a. Research to choose the right affiliate:
A correct partner can make all the difference and turn the result in your favour when it comes to B2B marketing.
Though the right correct affiliate will not come to you magically, it becomes a mandate for you to do some research before onboarding or partnering with an established affiliate who you know or want to work with.
Attempt to contact a decent prospective affiliate once you’ve identified them.
b. Add necessary and goal-driven resources to it:
To make any B2B affiliate marketing work for your business, you must be willing to put the right amount of resources into the process. There must be some defined set of values and KPIs that will bring value to the organizations involved in the campaign.
c. Keep affiliates up to date on your sales process:
Another thing to keep in mind when it comes to B2B affiliate marketing is that your affiliate must understand your sales cycle and how it operates.
Sales cycles for B2B companies are typically substantially longer than for their B2C counterparts. Therefore, the networks should inform their affiliates about the sales cycle before any contract.
7. Affiliate Marketing Will Go Hand in Hand With Native Advertising
Affiliate marketing and native advertising are two of the most powerful marketing strategies now available to businesses. So why not take the best of both worlds and put them to work?
Consider that for a moment. It’s all about traffic & reaching out to pre-existing audiences in niche communities, getting them to click & providing high-quality material in affiliate marketing.
Native advertising is similar to traditional advertising, but it goes even farther by offering more tailored, aesthetically engaging content that complements the surrounding context.
Through advertiser items and affiliate links, it is employed in content promotion, ROI optimization, and website traffic generation.
Before we wrap up, here are some of the benefits you can expect from the given trends of affiliate marketing in the upcoming years.
Benefits Of Affiliate Marketing :
In this blog, we have discussed the affiliate marketing trends 2022. These are some of the trusted and result-driven trends to customize your affiliate marketing strategies.
At Trackier, we believe in quality over quantity. We’ve excelled in affiliate marketing for over half a decade by cutting through the noise, simplifying complexity, and discovering creative methods to accomplish more with less.
So, if you are looking for any sort of assistance and want to learn more about performance marketing tools, feel free to reach us for a demo request over a call or through our website.
You can also check out our knowledge base to learn more about our services.