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Top 5 Benefits of Working on Cost per Acquisition

Written by Mukul Kaushik

Cost per acquisition (CPA) is also short of cost per action both of these is interchangeably used. The main purpose of CPA is to measure the advertiser’s per conversion cost from beginning to end. And so for the time being […]


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How to get 100% reliable affiliate tracking?

Written by Mukul Kaushik

Leads are extremely important in any online business that has an affiliate program. They want to track that is reliably accurate, real-time, and automatic for the marketing affiliate software to get access to the affiliate campaigns and ads that they […]

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Get a Deeper & More Insightful Look on the Report

Written by Mukul Kaushik

The passing of values between your own internal system, the Trackier and Attribution Analytics platforms, and your publishing partners’ internal systems require discerning your “parameter variables” from your “macros” and how to use these two pieces of information appropriately. Both […]

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4 Advertisement Frauds Marketers Should Avoid

Written by Mukul Kaushik

Unfortunately, fraud is everywhere and what’s more alarming is that it can destroy your business slowly without you even knowing it. It’s one of the endless issues that you should never ignore. Several tools can help you combat fraud, but […]

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