The Postback is primarily used to share information such as app events, conversions, sales, registrations & lead captured with the publisher. This can be done either at the Global level or Campaign Level to pass the necessary information. Follow these […]

Who Are The Publishers In Affiliate Marketing? An affiliate marketing publisher is a business entity or an individual website owner that earns commissions for referring sales, leads, and traffic or app installs, etc to an advertiser by placing affiliate marketing […]

To track your performance with a particular advertiser you need to share your img/iframe pixel if you want to use pixel tracking as the primary method to tracking. The tracking pixel can simply be placed on the advertisers thank you […]

The integration of server postback of the advertiser is of paramount importance to track the varied performance marketing macros while running a performance marketing campaign. To integrate your advertiser server postback you need to share the server postback URL by adding […]

While running any affiliate marketing campaign, it is important to realize what all will be the key performance indicators or performance metrics. These matrices will help you understand how the customer/ user is interacting with your product & accordingly analyze […]

It is mandatory for all the advertiser partners & affiliate marketers to add advertisers to their panel to create any campaign or before creating the API integration. No worries, we have got you covered. Adding an advertiser on your Trackier […]

Often while running our performance marketing campaigns, we tend to ignore or not know about the key performance metrics & various parameters that can be tracked & traced. It is very important to track the right parameters of your affiliate […]

Google Tag Manager is primarily used to add pixels on different web pages to track & measure various events & activities happening on the page plus understand customer behaviour & how they interact with the overall product. The Google Tag […]

In a perfect world, businesses pay only for advertising that brings in customers. Wouldn’t you just love to limit your marketing spending to cases where customers take action? Wait. You can do that already. With performance marketing. Performance marketing is […]