B2B Marketing

B2B Marketing: Strategies, Trends, and How to Build a Perfect Plan?

B2B marketing is all about promoting products or services. Also, instead of reaching out to individuals, B2B marketing is the process of targeting the B2B buyers, which includes CXOs, managers, etc. The global market for B2B is expected to reach $28 trillion in 2025, and if we talk about the B2B e-commerce market specifically, it is expected to reach $36.16 trillion by 2026. Also, the top 3 pain points of the B2B buyers are a lack of customization, localization, and

Read More »

Blogs

Learn How to Manage Your Affiliate Campaign in 2022

Learn How to Manage Your Affiliate Campaign in 2022

Affiliate marketing has evolved the eCommerce industry for good. It has changed the way brands used to attract consumers to their business. But what is more important is how you run your affiliate campaign. Affiliate Campaign Management defines your relations with your affiliates and how you can improve your productivity by

Affiliate Marketing VS Performance Marketing

Affiliate Marketing VS Performance Marketing

Ever since the world has turned digital, the way consumers browse and buy has changed immensely. Needless to say, it has also changed the way companies advertise and sell.  Today, marketers can track every touchpoint and measure the results in real-time. Whereas in the past, attribution was nearly impossible. And

Server To Server

Server To Server Integration Through Website Becomes Easy

Are you looking to track the ad campaigns or the conversions on a third-party server? No Problem. Now, you will be able to store conversion data and track campaigns, using a simple Server To Server Integration Model on your website.   Server To Server Tracking: S2S server can be simply

Earn More Money as an Affiliate Marketer in 2022

Earn More Money as an Affiliate Marketer in 2022

Affiliate marketing, also known as Performance Marketing, looks simple on the surface. Brands offer you, an Affiliate Marketer, a commission for every sale or conversion via the link they provide you through your promotional activity.  You don’t have to hold inventory and don’t need to hire any employees. Instead, you’re

Learn How to Manage Your Affiliate Campaign

Multi Touch Attribution Explained: What It Is & Its Benefits

The buyer’s journey today involves interactions across multiple touch points and platforms. A sale conversion that occurs due to a single encounter is rare. Instead, conversions and sales are frequently the results of a combination of interactions from multiple sources, including blog pieces, social media posts, webinars, in-person events, talks

EMAIL MARKETING PARTNERSHIP

Email Marketing Partnership: Definition, Strategies & Benefits

Digital marketing can be described as an intricate system where a multitude of marketing outlets work together. Each can be very powerful on its own, but their combined usage for multiple marketing methods can dramatically shift the game entirely. Consider the case of email marketing. So, if you want to

Affiliate Marketing vs Dropshipping

Affiliate Marketing vs Dropshipping 2022: Which is Easier and Profitable

Considering the recent turn of events where people are forced to work from home, online businesses have become a norm, and we can positively predict that online business will increase in the days to come.  Work from home has fulfilled the dreams of many who wished to earn money online

Beginner’s Guide_ Lead Generation, Distribution and How to Sell Leads

Beginner’s Guide: Lead Generation, Distribution and How to Sell Leads

A little-known fact in marketing is that well-established companies and brands who have experienced massive success have all worked upon lead generation, lead distribution, and selling leads at a point in time. Identifying your customer needs is the most basic yet necessary aspect of marketing.  Despite the customary use of