Developers and marketers are competing to capture the attention of their target audience in the vast world of mobile apps, where millions of users interact with a variety of applications every day. Mobile app retargeting is useful in the constant […]

The last purchase that you made you weren’t pretty sure about it, right? But after you had your hands on a great piece that you were looking for so long, it was totally worth trying the new one then. And […]

Online advertising has been growing and enhancing every day. The acronym CTR stands for Click-Through Rate (CTR) which is one of the most important metrics of online marketing. CTR is the measure of the number of clicks an ad receives […]

You know that feeling when you open an app and it takes you straight to the screen you want, without having to fumble around the app’s home screen? Well, that’s the magic of mobile app deep linking! It’s like having […]

Imagine scrolling through your social media feed and coming across an ad for a product that catches your eye. You don’t click on the ad, but later that day, you remember the product and decide to search for it on […]

In today’s world, businesses constantly look for ways to keep their customers engaged and loyal. One powerful tool for achieving this is to understand and optimize the Lifetime Value (LTV) of each customer. By determining the potential value of a […]

Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. Mobile app analytics is the key to unlocking […]

Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]

Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of Internet services. It serves as a vital conduit for firms to interact with clients as well […]