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Learn To Harness Data For Success Using Media Mix Modeling

Written by Nikhil Kumar

In today’s fast-paced and interconnected world, the role of media in shaping consumer perceptions and driving business growth cannot be understated. As businesses strive to reach their target audiences effectively, the concept of the Media Mix Marketing Model emerges as […]


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Analyzing Mobile App Metrics for Better Decision-Making

Written by Stuti Singh

Tracking mobile app metrics gives businesses a comprehensive idea about behavior, preferences, and app performance. Through this businesses can work on improving their user experience by understanding the way your users engage with your app. They can identify aspects of […]

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Retention Marketing 101: Leveraging Retention Report & Customer Report in MMP

Written by Reshu Manglik

Customer retention is the key to sustainable business growth in today’s competitive landscape. Without retaining existing customers, you risk losing revenue, hurting your brand, and missing out on expansion opportunities. Therefore, putting retention marketing at the forefront of your marketing […]

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Decoding the Stages of Mobile App Marketing Funnel

Written by Stuti Singh

Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things to be taken care of for a […]

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6 Common UI Mobile Marketing Mistakes To Avoid

Written by Stuti Singh

Everyone is on their phones nowadays, even life without smartphones cannot be even imagined now. Things have changed and now technology is enhancing and so is the mobile marketing world. Using your mobile is the very first thing that we […]

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A Critical Review: Adverse Effect of SkAdNetwork 

Written by Stuti Singh

There’s a buzz in the market with the current update from Apple on ios 14 that has come with some new advancements in privacy concerns for users. You might be also concerned about your data privacy with the increasing fraud. […]

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Winning Back Customers: 5 Benefits of Mobile App Retargeting & Best Practices

Written by Stuti Singh

Businesses nowadays are matching up to advanced technologies every day. After these smartphones have come up communicating has become more easy. Now businesses connect with their users by using the latest mobile app technology. They target their customers and pitch […]

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​​The Ultimate Guide to Retention Marketing: Increase Your LTV Today

Written by Stuti Singh

The last purchase that you made you weren’t pretty sure about it, right? But after you had your hands on a great piece that you were looking for so long, it was totally worth trying the new one then. And […]

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How to Tailor Your Content for Maximum Click Through Rate

Written by Stuti Singh

Online advertising has been growing and enhancing every day. The acronym CTR stands for Click-Through Rate (CTR) which is one of the most important metrics of online marketing. CTR is the measure of the number of clicks an ad receives […]

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Mobile App Deep Linking: It’s Not as Difficult as You Think

Written by Stuti Singh

Wanna take your users to your alluring comic designs? But not finding a way to drive them directly to your page, now your problem is solved. Use Deep links, now you might be thinking what are deep links? So let’s […]

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