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A Critical Review: Adverse Effect of SkAdNetwork 

Written by Stuti Singh

There’s a buzz in the market with the current update from Apple on ios 14 that has come with some new advancements in privacy concerns for users. You might be also concerned about your data privacy with the increasing fraud. […]


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Winning Back Customers: 5 Benefits of Mobile App Retargeting & Best Practices

Written by Stuti Singh

Developers and marketers are competing to capture the attention of their target audience in the vast world of mobile apps, where millions of users interact with a variety of applications every day. Mobile app retargeting is useful in the constant […]

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​​The Ultimate Guide to Retention Marketing: Increase Your LTV Today

Written by Stuti Singh

The last purchase that you made you weren’t pretty sure about it, right? But after you had your hands on a great piece that you were looking for so long, it was totally worth trying the new one then. And […]

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How to Tailor Your Content for Maximum Click Through Rate

Written by Stuti Singh

Online advertising has been growing and enhancing every day. The acronym CTR stands for Click-Through Rate (CTR) which is one of the most important metrics of online marketing. CTR is the measure of the number of clicks an ad receives […]

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Mobile App Deep Linking: It’s Not as Difficult as You Think

Written by Stuti Singh

You know that feeling when you open an app and it takes you straight to the screen you want, without having to fumble around the app’s home screen? Well, that’s the magic of mobile app deep linking! It’s like having […]

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View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Written by Stuti Singh

Imagine scrolling through your social media feed and coming across an ad for a product that catches your eye. You don’t click on the ad, but later that day, you remember the product and decide to search for it on […]

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8 Actionable Tips on Customer Lifetime Value

Written by Stuti Singh

In today’s world, businesses constantly look for ways to keep their customers engaged and loyal. One powerful tool for achieving this is to understand and optimize the Lifetime Value (LTV) of each customer. By determining the potential value of a […]

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An Intro to Mobile App Analytics in Under 10 Minutes

Written by Stuti Singh

Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. Mobile app analytics is the key to unlocking […]

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A Guide to Mobile Ad Fraud

Written by Stuti Singh

Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]

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8 Advantages and Disadvantages of M-Commerce

Written by Stuti Singh

Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of Internet services. It serves as a vital conduit for firms to interact with clients as well […]

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