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Trackier Website Launch, Have You Seen Us Lately?

Written by Aishna Ohri

A lot of Hustle, Brainstorming, Research and TeamWork have been put into the launch of our new website Trackier, every aspect of the website is created keeping in mind the user. Our past experiences helped us in understanding where we could make […]


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CTV, OTT Advertising Scope In India

Written by Aishna Ohri

Scope of CTT and OTT in India  India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, […]

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CTV, OTT Trends And Their Application 

Written by Aishna Ohri

There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people. Can you imagine there are more subscriptions to video streaming services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ […]

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Affiliate Onboarding: 5 Features To Streamline Affiliate Onboarding

Written by Bharath

It is said that the first step in creating a successful affiliate relationship is affiliate onboarding.  An ideal onboarding procedure will greatly assist new affiliates in creating interest for brand advertising for your business. However, effective communication is necessary to establish […]

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How to Prevent iGaming Affiliate Marketing Fraud

Written by Bharath

It’s not easy to be an iGaming operator these days as the market is highly competitive and one has to keep in mind the constant pressure they face due to regulations put in place by different nations for gambling. But […]

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A Guide on In-App Advertising for Publishers

Written by Bharath

In-App Advertising has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour.  As […]

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OTT Advertising: Best Practices To Follow in OTT Advertising

Written by Bharath

It is critical for marketers to think that their OTT advertising efforts are reaching their audience and are creative and innovative at the same time.  Media savvy marketers can now take advantage of OTT’s ability to deliver one-on-one engagement and […]

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Shopify Integration: Attribute better with Shopify and Trackier

Written by Bharath

Integration with multiple business systems is becoming popular among brands and various organizations who wish to attribute every process that they do. It not only helps them integrate data but also helps them analyze data, set business processes, and make […]

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B2B eCommerce Essentials: Learn everything about B2B eCommerce

Written by Bharath

Post pandemic era has begun and we are witnessing a huge change in the eCommerce marketing scenario across the globe. B2B eCommerce has become one of the major sales channels in the digital eCommerce space. With the emergence of B2B, […]

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Best Affiliate Marketing Strategies for iGaming in 2022

Written by Bharath

Affiliate Marketing has always been aggressively competitive. But what’s interesting is the scope of affiliate marketing in the iGaming industry. The iGaming industry is known for being overly regulated in terms of marketing. Most operators find it difficult to develop and […]

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