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12 Retention Marketing Strategies On A Budget [With Examples]

Written by Reshu Manglik

Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation […]


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​​The Ultimate Guide to Retention Marketing: Increase Your LTV Today

Written by Mridula Bhatt

The last purchase that you made you weren’t pretty sure about it, right? But after you had your hands on a great piece that you were looking for so long, it was totally worth trying the new one then. And […]

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View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Written by Mridula Bhatt

The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that […]

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An Intro to Mobile App Analytics in Under 10 Minutes

Written by Mridula Bhatt

Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. Mobile app analytics is the key to unlocking […]

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A Guide to Mobile Ad Fraud

Written by Mridula Bhatt

Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]

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10 Popular Channels to Master Mobile App User Acquisition Strategy 

Written by Reshu Manglik

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]

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8 Advantages and Disadvantages of M-Commerce

Written by Mridula Bhatt

Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of Internet services. It serves as a vital conduit for firms to interact with clients as well […]

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Complete Introduction to iOS App Attribution

Written by Mridula Bhatt

Are you prepared to explore the intriguing world of iOS app attribution? As we plunge into this thorough manual, which will demystify the complexities of tracking and attributing app installs, engagements, and conversions on the iOS platform, fasten your seatbelts. […]

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The Close-Knit Social Network: Attribution Models for Social Media Marketing

Written by Mridula Bhatt

In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these […]

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8 Easy Ways To Increase Mobile App Downloads

Written by Nikhil Kumar

You have created your own app, which is fully functional and simple to use. You think there is a market for it. Although your first significant obstacle has been overcome, success won’t arrive right away. The battle will be won […]

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