Did you know around 76% of businesses view Customer Lifetime Value (LTV) as one of the most important metrics? Why? Because as per the study, your existing consumers spend 67% more on your business than new customers. Needless to explain […]

Customer retention is the key to sustainable business growth in today’s competitive landscape. Without retaining existing customers, you risk losing revenue, hurting your brand, and missing out on expansion opportunities. Therefore, putting retention marketing at the forefront of your marketing […]

Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things to be taken care of for a […]

Everyone is on their phones nowadays, even life without smartphones cannot be even imagined now. Things have changed and now technology is enhancing and so is the mobile marketing world. Using your mobile is the very first thing that we […]

There’s a buzz in the market with the current update from Apple on ios 14 that has come with some new advancements in privacy concerns for users. You might be also concerned about your data privacy with the increasing fraud. […]

Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation […]

Businesses nowadays are matching up to advanced technologies every day. After these smartphones have come up communicating has become more easy. Now businesses connect with their users by using the latest mobile app technology. They target their customers and pitch […]

The last purchase that you made you weren’t pretty sure about it, right? But after you had your hands on a great piece that you were looking for so long, it was totally worth trying the new one then. And […]

Online advertising has been growing and enhancing every day. The acronym CTR stands for Click-Through Rate (CTR) which is one of the most important metrics of online marketing. CTR is the measure of the number of clicks an ad receives […]