Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers. The ad inventory in the mobile marketing industry can refer to the available ad space on mobile websites, mobile apps, […]

In-app events In-app events are actions users take after installing an app (e.g. a purchase, level achievements, tutorial completion, etc.) What are in-app events? In-app events are a subset of events that specifically refer to user activity once an app […]

Mobile attribution Mobile attribution is a method for determining which campaigns, media partners, and channels delivered specific app installs. What is mobile attribution? In the simplest terms, mobile attribution ties app installs to marketing efforts. It’s important for marketers because […]

In-app bidding In programmatic advertising, in-app bidding is a sales method that allows mobile publishers to offer their ad inventory in an auction where all advertisers can participate simultaneously in a fair competition for ad space. What is in-app bidding? […]

Offerwall Offerwalls are in-app advertisements that give developers a way to reward user engagement and generate income from both paid and free users, giving businesses the chance to increase app revenue and enhance user engagement and retention.   What is […]

Non-organic Install (NOI) A non-organic install (NOI) refers to an app download that happened as the result of marketing activity (e.g. a paid or owned media campaign).   What are NOIs? Non-organic installs happen when a user chooses to download […]

The K-factor is a mobile marketing metric that evaluates your app’s virality by considering how many new users the typical existing user introduces to it.   What is the K-factor? K-factor in marketing is used to describe the virality rate […]